PERSONAL BRAND EXPLORATION
Michael Williams
Project & Portfolio I: Week 1
September 1, 2022

My top values are making a positive change in
people’s lives around me. I also value family and
gaining knowledge. I moved around a lot and
didn’t have siblings my age, so I connected with
my friends and neighbors creating that family
bond with me. Moving around is what broadened
my knowledge. Learning about new towns,
cities, and meeting new people and finding out
new things about them.
IDENTITY

PROFESSION
Potential Job Titles:
• Executive Producer, Sports
Spectrum News 13
• Sports Anchor – WFTV
• Sideline Reporter
BRAND ARCHETYPE – My
brand archetype was a HERO. I try
to make a difference in the world in a
positive way. Even if its something
small, any way to make someone’s
day, enlightens me.
News Analysts or Reporter In The Sports Industry

NFL, NBA and UFC fans
TARGET AUDIENCE
Jonathan Coachman
Outreach Plan:
• Prepare a writing portfolio for him to see sports articles
I've written.
• I will send him an email.
• I will give him 2 weeks to respond, then I’ll follow up
with another email.
Writer/Analyst for
Sportsline.com
Kevin Erickson
Outreach Plan:
• Prepare a set of questions as to how he partnered with
Sportsbookwire.
• I will send a DM on Twitter to him as he’s very active on
there, then try to set up a Zoom call
• I’ll give him 2-3 days then I may tag him in a tweet.
Asking a question and see if he responds.
Sports enthusiast, bettor,
writer for Sportsbookwire at
USAToday.com
Craig Trapp
Outreach Plan:
• Research his YouTube channel to see where he started
and build a set of questions for him.
• I will attend his live chat; via his live videos he records
daily.
• I will give him 2-3 days to respond, then I can send him
an email.
Expert Handicapper for
PicksandParlays.com

GOALS
Short Term: (Immediately After Graduation, 2024)
• Start my YouTube channel and other social media
platforms for my company
‣ Create a logo, name, and mission statement
Mid Term: (2026)
• Be one of the most viewed sports betting YouTube
channels
‣ Gain 1000-2000 subscribers in two years
Long Term: (2028)
• Get partnership with ESPN as a professional
handicapper/ sports bettor
‣ Start monetizing my YouTube, and have a
significant following over 5k followers on social
media

SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Being able to shoot and edit
SOFT
HARD
Novice / Adept / Expert
Instant messaging software Novice / Adept / Expert
Active Learning Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Spreadsheet software
SOFT
HARD
Novice / Adept / Expert
Analytical or scientific software Novice / Adept / Expert
Persuasion Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert

I will help my clients or audience make the
most precise and calculated NFL, NBA or
UFC picks by providing stats and news on
players and teams.
PROMISE

CREDENTIALS
Work Experience:
• Assistant Manager Carters Retail Store
• Assistant Coach Englewood Community
Center
Education:
• Sportscasting, B.S., Full Sail University 2024
Awards:
• 2nd Place Englewood Basketball 9y
League
• 2021 Winter Park Fall Basketball
Champion

COMPETITION
Brock Williard
Industry Experience:
• 5+ years
Leadership Experience:
• Founder and owner of Brock Page Productions
Skills and Proficiencies:
• Video creation and editing software
• Time Management
• Speaking
Michael Williams
Overall Online Presence:
• Not a big personal branding presence but his Patreon
and YouTube have a great following for his betting
page; 35k Subscribers on YouTube
• Grade: Average
Industry Experience:
• 2+ years
Education:
• Sportscasting, B.S., Full Sail University 2024
Leadership Experience:
• Owner MaxParlays.com
• 2021 Engelwood Asst. Coach
Skills and Proficiencies:
• Critical Thinking
• Instant messaging software
• Presentation software
Overall Online Presence:
• 12 Subscribers on YouTube
• Grade: Poor

COMPETITION
Mitch Wilson
Industry Experience:
• 10+ years
Education:
• Boston University Bachelor of Science - BS,
Communication and Media Studies
Leadership Experience:
• President Sports Chat Place LLC
• President Dawn Patrol LLC( Owner of PickDawgz.com)
• Founding Partner P&P Vegas Group
Skills and Proficiencies:
• Video creation and editing software
• Music or sound editing software
• Persuasion
• Web platform development software
Michael Williams
Overall Online Presence:
• Founder and President of Sports Chat Place and Pick
Dawgz.
• Grade: Superior, 92k Subscribers on YouTube
Industry Experience:
• 2+ years
Education:
• Sportscasting, B.S., Full Sail University 2024
Leadership Experience:
• Owner MaxParlays.com
• 2021 Engelwood Asst. Coach
Skills and Proficiencies:
• Critical Thinking
• Instant messaging software
Overall Online Presence:
• 12 Subscribers on YouTube
• Grade: Poor

BRAND POSITION
For NBA, NFL, & UFC bettors who need well
informed betting picks, I provide the most
accurate picks because I go above and beyond to
make sure I have the latest news and statistics in
the UFC, NBA, & NFL.
“THE HERO”

NETWORKING &
MARKETING
Industry Events & Organizations
• Full Sail Charter/Spectrum hiring event
‣ 2023 | Full Sail
• Black and White Party
‣ September 2022 | Downtown Orlando
• 2022 Forty Under 40 Awards
‣ November 2022 | New York
Digital Marketing
• Primary Content: The main content I will produce and put out
are videos of my picks, but I’ll also create post showing people
my picks and the results of my selections.
• Primary Tools: I will utilize YouTube, Patreon, and Instagram.
I will release videos on Mondays, Wednesdays and
throughout the weekend. I will post content daily on
Instagram, releasing polls and showing the latest sports news.
• Website: Using my online portfolio I can show clients and
potential employers my on-camera presence and the
consistency in the amount of content I produce and put out.

PROFESSIONAL DEVELOPMENT
Mentor
• My uncle, Billy Mann is a great mentor I can look to for
guidance. He calls the radio broadcast for Old Dominion’s
basketball games and is extremely knowledgeable in my field.
His past basketball career gave him ample knowledge which
he can share with me as I grow and develop.
Formal Education
• Masters in Sportscasting, Full Sail University, 2026.
Technical Skills
• Sign up for Linkedin Learning sessions to help work on my
speaking abilities to grow more confident in the information I
put out, November 2022
• Watch Adobe training videos. This will help me cut and edit my
video content, November 2022
• Attend weekly IL sessions to gain more knowledge from
broadcasters in my field. The sessions allow me to ask
questions I may have regarding problems or battles they may
have experience. Every Friday, attend 1 at least
Soft Skills
• Talk in a mirror daily to build confidence with public speaking.
Everyday
• Buy a planner!! This will help me work on time management
skills. Being on time and consistent is something that goes a
long way. September 2022

YOUR NAME
You know there’s a ton of sports bettors out there with no idea who to bet
on? Well, what I do is provide them with a platform to find out the latest
news, updates, and player injuries in the MLB, NFL & UFC so they can
make a well-informed pick. In fact, if you view my YouTube page
MaxParlays, or our Instagram you’ll see numerous reviews on our results,
as well as winning tickets from a few clients!
“

REFERENCES
• https://www.onetonline.org/link/summary/27-3023.00
• https://www.glassdoor.com/member/home/index.htm
• https://unsplash.com/
• https://www.linkedin.com/learning/?msclkid=e6589d41daf410c34f75fe5495ffa
be3&utm_source=bing&utm_medium=cpc&utm_campaign=LLS-
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