The document discusses techniques used to create a cohesive promotional package for a film called "Delilah" across different media. Key points:
1) The same font ("MoonFlower") was used throughout posters, magazines, and film trailers to create a consistent and unique brand identity reflecting the independent genre.
2) Colors and imagery focused on the main character Delilah to link the different media and show her as the protagonist.
3) Elements like clothing, shots, and taglines were repeated across media to anchor and reference each other, conveying the film's non-stereotypical romantic plot.
The document discusses the conventions of metalcore music videos that were considered when creating a music video for the band FEAR THE UNKNOWN. It identifies six typical conventions: 1) demonstrating genre characteristics 2) relationship between music and visuals 3) relationship between visuals and lyrics 4) close-ups of artists 5) reference to looking 6) intersexual reference. The document then explains how the video challenges some conventions through its lighting, costumes, and structure while developing others through its camera shots, location/setting, props, and editing.
This document outlines a media production project to create promotional materials for a new film, including a teaser trailer, film magazine cover, and poster. It discusses research conducted on film marketing campaigns and conventions. A planning process is described involving storyboarding, filming, editing, and gathering audience feedback. Technologies like iMovie, PowerPoint, and online resources were used at different stages of the process. Feedback from test screenings is presented, showing positive reception of the teaser trailer and suggestions for improvement.
The document summarizes a music magazine created by the author called "GEE" focusing on UK hip-hop artists. The magazine includes a front cover featuring an artist, contents page listing articles, and a two-page feature article interviewing the artist. Feedback was received that the magazine layout looks professional and effectively targets its audience of male teenagers interested in hip-hop. The author plans to publish the magazine with an existing publisher that also produces hip-hop magazines.
This document outlines the key roles in the video game industry: developers create the game, publishers market and promote the game, distributors handle logistics and delivery to retailers and consumers, platforms are the consoles or machines used to play games, retailers sell games to consumers, and consumers purchase and play the games.
The document summarizes the media student's horror trailer project. Some key points:
1) The student created a horror trailer with elements of gore and comedy, drawing inspiration from films like Dawn of the Dead and Shaun of the Dead.
2) Conventionally, the trailer uses techniques like jump scares and montages to build suspense. It leaves some plot details ambiguous to generate interest.
3) Influences include the auteur styles of Alfred Hitchcock and George Romero. The student aimed to create a unique hybrid style drawing from multiple influences.
4) The student's contributions included camerawork, concept input, and design work, while other skills like editing are still being
The document summarizes the key things the student learned in creating their music magazine media product. They researched conventions from real music magazines to make their magazine more realistic. They learned skills in editing images on Photoshop, including adjusting brightness, cutting out backgrounds, and adding effects. They also learned about attracting target audiences and incorporating typical magazine elements like articles, images, and color schemes. Overall, the student gained experience applying their research on conventions to produce a magazine that better represented the genre.
The document discusses techniques used to create a cohesive promotional package for a film called "Delilah" across different media. Key points:
1) The same font ("MoonFlower") was used throughout posters, magazines, and film trailers to create a consistent and unique brand identity reflecting the independent genre.
2) Colors and imagery focused on the main character Delilah to link the different media and show her as the protagonist.
3) Elements like clothing, shots, and taglines were repeated across media to anchor and reference each other, conveying the film's non-stereotypical romantic plot.
The document discusses the conventions of metalcore music videos that were considered when creating a music video for the band FEAR THE UNKNOWN. It identifies six typical conventions: 1) demonstrating genre characteristics 2) relationship between music and visuals 3) relationship between visuals and lyrics 4) close-ups of artists 5) reference to looking 6) intersexual reference. The document then explains how the video challenges some conventions through its lighting, costumes, and structure while developing others through its camera shots, location/setting, props, and editing.
This document outlines a media production project to create promotional materials for a new film, including a teaser trailer, film magazine cover, and poster. It discusses research conducted on film marketing campaigns and conventions. A planning process is described involving storyboarding, filming, editing, and gathering audience feedback. Technologies like iMovie, PowerPoint, and online resources were used at different stages of the process. Feedback from test screenings is presented, showing positive reception of the teaser trailer and suggestions for improvement.
The document summarizes a music magazine created by the author called "GEE" focusing on UK hip-hop artists. The magazine includes a front cover featuring an artist, contents page listing articles, and a two-page feature article interviewing the artist. Feedback was received that the magazine layout looks professional and effectively targets its audience of male teenagers interested in hip-hop. The author plans to publish the magazine with an existing publisher that also produces hip-hop magazines.
This document outlines the key roles in the video game industry: developers create the game, publishers market and promote the game, distributors handle logistics and delivery to retailers and consumers, platforms are the consoles or machines used to play games, retailers sell games to consumers, and consumers purchase and play the games.
The document summarizes the media student's horror trailer project. Some key points:
1) The student created a horror trailer with elements of gore and comedy, drawing inspiration from films like Dawn of the Dead and Shaun of the Dead.
2) Conventionally, the trailer uses techniques like jump scares and montages to build suspense. It leaves some plot details ambiguous to generate interest.
3) Influences include the auteur styles of Alfred Hitchcock and George Romero. The student aimed to create a unique hybrid style drawing from multiple influences.
4) The student's contributions included camerawork, concept input, and design work, while other skills like editing are still being
The document summarizes the key things the student learned in creating their music magazine media product. They researched conventions from real music magazines to make their magazine more realistic. They learned skills in editing images on Photoshop, including adjusting brightness, cutting out backgrounds, and adding effects. They also learned about attracting target audiences and incorporating typical magazine elements like articles, images, and color schemes. Overall, the student gained experience applying their research on conventions to produce a magazine that better represented the genre.
This document summarizes a student's music magazine project. The student utilized standard magazine conventions like positioning the masthead and featuring the main article on the contents page. One innovation was including three medium-sized images per page rather than one large image. The magazine represents indie artists through solo performers playing acoustic instruments casually dressed. It was designed to attract 16-20 year old audiences of both genders interested in indie music through colors, titles, articles and free gifts. The student learned desktop publishing skills in Microsoft Publisher and image editing in Fireworks and Splashup to construct the magazine. Researching other magazines helped the student understand layout conventions and the need for a consistent house style.
The student used various media technologies at different stages of their project. In research, they used YouTube to analyze existing trailers and see audience feedback. They created a storyboard using a Blackberry and Windows Movie Maker. To film their trailer, they used a digital SLR camera and edited in TrakAx. Photoshop was used to edit still images for the poster and website. The website was created using Wix, which allowed importing images, video, and text but had some limitations. Feedback was gathered through questionnaires and uploading the trailer to YouTube.
The document discusses teaser trailers, providing examples and analyzing two teaser trailers - "Taken" and "Tinker Tailor Soldier Spy". It also discusses marketing campaigns, mentioning how the film "Cloverfield" used a teaser trailer, website, posters/billboards, magazine features, radio/TV appearances, and viral campaigns to advertise. The document concludes by stating this research will help in creating marketing materials for a teaser trailer and poster.
This document discusses the marketing campaign for the film Inception, including teasers, trailers, websites, posters and magazine features promoting the film. It also provides analysis of the teaser trailers for Inception and Fast Five, discussing conventions such as logos, images and taglines used. Examples of posters and magazine covers are presented and evaluated for their effectiveness.
The document discusses the author's experience with dieting as a teenager in an effort to fit in and look like models portrayed in the media. This started innocently but became an obsession, making the author very ill. Others' negative reactions to her weight loss affected her self-esteem badly. She learned that changing her appearance changed how others treated her. In the end, prioritizing health and accepting herself was more important than unhealthy dieting or changing for others' approval.
The document discusses different types of movie trailers and provides examples. It analyzes two trailers - one for The Hangover Part 2 and one for The Rocky Horror Picture Show. It then discusses the case study of marketing for The Hangover Part 2 through its website, posters, and trailers. Terminology used in marketing is defined. The BBFC film rating system is also briefly explained.
Connor Crawford created a title sequence for a sci-fi/fantasy television series called "Dead Ringer" as a school project. The sequence establishes that the story involves cloning and features shots of a scientist working in a lab and an evil mastermind. Effects were used to make the modern footage appear old. While location footage was limited, the credits and some effects did not turn out as planned due to time constraints. Overall, the sequence accomplishes the goal of hinting at the storyline and characters without revealing too much to intrigue viewers.
The document analyzes the codes and conventions of teaser trailers. It then discusses the author's process of choosing to create a horror/thriller film trailer. Finally, it analyzes the teaser trailer for "Paranormal Activity 2" focusing on how it uses techniques like camera work, sound, mise-en-scene, and editing to scare audiences.
This document summarizes a student's music magazine project. The student utilized standard magazine conventions like positioning the masthead and featuring the main article on the contents page. One innovation was including three medium-sized images per page rather than one large image. The magazine represents indie artists through solo performers playing acoustic instruments casually dressed. It was designed to attract 16-20 year old audiences of both genders interested in indie music through colors, titles, articles and free gifts. The student learned desktop publishing skills in Microsoft Publisher and image editing in Fireworks and Splashup to construct the magazine. Researching other magazines helped the student understand layout conventions and the need for a consistent house style.
The student used various media technologies at different stages of their project. In research, they used YouTube to analyze existing trailers and see audience feedback. They created a storyboard using a Blackberry and Windows Movie Maker. To film their trailer, they used a digital SLR camera and edited in TrakAx. Photoshop was used to edit still images for the poster and website. The website was created using Wix, which allowed importing images, video, and text but had some limitations. Feedback was gathered through questionnaires and uploading the trailer to YouTube.
The document discusses teaser trailers, providing examples and analyzing two teaser trailers - "Taken" and "Tinker Tailor Soldier Spy". It also discusses marketing campaigns, mentioning how the film "Cloverfield" used a teaser trailer, website, posters/billboards, magazine features, radio/TV appearances, and viral campaigns to advertise. The document concludes by stating this research will help in creating marketing materials for a teaser trailer and poster.
This document discusses the marketing campaign for the film Inception, including teasers, trailers, websites, posters and magazine features promoting the film. It also provides analysis of the teaser trailers for Inception and Fast Five, discussing conventions such as logos, images and taglines used. Examples of posters and magazine covers are presented and evaluated for their effectiveness.
The document discusses the author's experience with dieting as a teenager in an effort to fit in and look like models portrayed in the media. This started innocently but became an obsession, making the author very ill. Others' negative reactions to her weight loss affected her self-esteem badly. She learned that changing her appearance changed how others treated her. In the end, prioritizing health and accepting herself was more important than unhealthy dieting or changing for others' approval.
The document discusses different types of movie trailers and provides examples. It analyzes two trailers - one for The Hangover Part 2 and one for The Rocky Horror Picture Show. It then discusses the case study of marketing for The Hangover Part 2 through its website, posters, and trailers. Terminology used in marketing is defined. The BBFC film rating system is also briefly explained.
Connor Crawford created a title sequence for a sci-fi/fantasy television series called "Dead Ringer" as a school project. The sequence establishes that the story involves cloning and features shots of a scientist working in a lab and an evil mastermind. Effects were used to make the modern footage appear old. While location footage was limited, the credits and some effects did not turn out as planned due to time constraints. Overall, the sequence accomplishes the goal of hinting at the storyline and characters without revealing too much to intrigue viewers.
The document analyzes the codes and conventions of teaser trailers. It then discusses the author's process of choosing to create a horror/thriller film trailer. Finally, it analyzes the teaser trailer for "Paranormal Activity 2" focusing on how it uses techniques like camera work, sound, mise-en-scene, and editing to scare audiences.