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How Industries Push Mobile Engagement & Next-Level Opportunities

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More than 80% of the time people spend using mobile devices is in apps, and push messaging enables marketers to drive greater app engagement and retention. The Good Push Index study, encompassing 2400 apps and 500 million push notifications, offers some of the first available insights on push messaging effectiveness and opt-in rates across key industry verticals.

We’ll dig deep into GPI findings to share how different types of apps perform, as well as highlight the massive delta between average and top-performers to understand the upside to push messaging optimization. We’ll also punctuate quantitative results with the best and worst real-world examples, as well as top tips for driving greater engagement.

Leo Scullin, Global Industry Initiatives, Mobile Marketing Association


Heidi Tretheway
Director of Marketing Communications
Urban Airship

Corey Gault, Director of Communications, Urban Airship

Live Webinar Date: January 23, 2014

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How Industries Push Mobile Engagement & Next-Level Opportunities

  1. 1. M! A! M! Webinar Series! How Industries Push Mobile Engagement & Next Level Opportunities! January 23, 2014! Sponsored by:! 1  
  2. 2. About the MMA ! As the premier global trade association dedicated to accelerating the transformation and innovation of marketing through mobile, the MMA represents the entire marketing ecosystem and brings together over 700 organizations globally, allowing us to facilitate connections, deliver insight and drive impactful action for our members and the industry at large! For more information about membership email: or visit ! ! "INSIGHTS: ! "Access a world of insights through our white papers, articles and case "studies. Support your mobile agenda and ensure mobile readiness! ! CONNECTIONS: ! " "Interact with passionate leaders and stay on the cutting edge. Boost "your business and career by connecting with the people that matter! ! IMPACT: ! " "Influence industry frameworks, standards, guidelines and best "practices. Join the industry initiatives that shape the future of mobile! 2  
  3. 3. Today’s Agenda! •  How Mobile Relationship Management (MRM) picks up where CRM strategy & data leave off! •  Using push messaging to drive greater business results in mobile! •  Good Push Index findings by industry with +/-examples! •  Four tips to improve MRM at each stage of a customer’s journey! 3  
  4. 4. Key Insights to be Shared! •  A new way to segment customer communications beyond behavior & preferences! •  The vast delta (and potential) between average apps’ opt-in rates and top performers ! •  Four tips to improve MRM at each stage of a customer’s journey! 4  
  5. 5. Presenters! Heidi Tretheway! Director of Marketing Communications! Urban Airship! Corey Gault! Director of Communications! Urban Airship! Moderator! Leo Scullin! Head of Global Industry Initiatives! Mobile Marketing Association! 5  
  6. 6. Managing Your Questions! Share the Insights #MMAWeb! #MRMstrategy! 6  
  7. 7. Closing: Key Takeaways! •  Show value before asking for the opt-in! ! •  Engagement and retention are not always linked; strong variances by industry! ! ! •  Consider your customer-app relationship as another " " " " " " "! way to segment messaging! •  Top-performing apps respect preferences and learn from users! 59  
  8. 8. Upcoming MMA Events! MMA Webinar Series! Acquire, Engage, Convert & MMA New York Forum! Optimize! A Best Practice May 7-9, 2014! Case Study! MMA Singapore Forum! January 28, 2014! May 2014! Make it Personal: Mobile Engagement, One Shopper at a Time! Cannes Lions Festival! June 15-21, 2014! January 30, 2014! NA Mobile CEO & CMO Summit! ! July 13-15, 2014! ! 60  
  9. 9. Additional Resources! "Smartbrief click here! "Mobile Smart Fundamentals click here! "LinkedIn Group click here! "Twitter click here! "MMA Online: Committees at Work click here! "MMA Online: Webinar Archive click here! "MMA Online: White Papers click here! 61  
  10. 10. MMA Members Include! ! ! ! " " " " " " "! 62  
  11. 11. MMA Members Include! ! ! ! " " " " " "! 63