Digital Marketing 101 for Small Business by Donna Gilliland

www.DonnaGilliland.com * www.MOSTraining.com * Train@MOSTraining.com
Social Media Marketing
Fundamentals

Digital Marketing 101
Discussion Points
• Customer Demographics
• Business Web site
• Email marketing
• Social Media platforms overview
• Social Media strategies
• Video
• Tools
• Assignments for you

Do your research…
Starts with knowing who
your customer
demographic is.

www.DonnaGilliland.com * www.MOSTraining.com
What do you
know about
your
customers?
• Age
• Gender
• Location
• Hobbies
• Interests
• Income
• Customer Needs

Get your Brand assets
“Secure your website domain name (even before you incorporate!). Register your
social media brand usernames now, even if you aren’t going to use each social
platform to start.” ~ Mike Gingerich, co-Founder of Tabsite and President of Digital Hill Marketing

•Reserve your domain name
•WordPress Web site
•Mobile responsive theme
•Include a Sign-up form
Web Site
Tips

•Easy Blog Plug and Play
•Multi-level user access
•Open source
•Easily make edits on your own site,
without having to pay for an expensive
resource to help.
Word Press
Benefits

Email Marketing is well and alive…
“Email marketing continues to be a
tried and true way to build trust and
stay top of mind to potential
customers”.
Make it easy for your customers to
sign up for your email list via your Web
site.
~ Mike Gingerich, President of Digital Hill Marketing

Email
Capture
Use a
Sign Up Form

Waftio Sign Up Form Example

Let’s Talk Social Channels
LinkedIn
Facebook
Instagram
Snapchat
Twitter
Periscope
Blab

Tips for new businesses on social
Don't try to be great at all of the platforms. Pick the one where your customers are on most frequently
and ROCK IT! Also stay curious - jump in and play with new technology (Facebook LIVE- Snapchat-etc)
without trying to figure out how to make money from it right away. You never know which tool might be the
next big connector for you!
Wise words from my marketing friend @Gina Schreck, President of SocialKnx
~ Gina Schreck, President of SocialKnx

Facebook 2016 Business Focus
•Video
•Ads
•Messenger
“Over the next few years video is going to be the most engaging
content online, and by continuing to innovate here we have a
chance to build the best place to watch and share video.”
~ Mark Zuckerberg

75%
View via
mobile
8+ billion video views occur each day on Facebook

Facebook Stats

Facebook Live
Broadcast live from your personal
profile or your business page.
Mobile only via an iOS or Android.

Facebook Live Benefits
• Live video broadcasting from your Business or Profile page.
• Replays are available anytime from your page.
• Videos can be shared by others.
• Followers can Subscribe to your broadcast and be notified when you go live.
• Followers can post comments during the broadcast.
• An opportunity to connect with your audience in real-time.
• Potentially increase the audience reach of your page.

Buyers Are Mobile
Image Source: Facebook
Connecting People to
Brands and Products on Mobile
People have shifted to mobile. It’s the fastest
adoption of a communication technology in
history, and it’s changing how we connect
with each other and discover new things.
Businesses, however, are still making the shift.
Source article: https://www.facebook.com/business /

Make Video a Part of Your Content Strategy

4 billion video views happen on Facebook every day
Image Source: Facebook Media

Save Time: create a content posting schedule

Adobe Spark for Social Graphics

Canva for Easy Graphics Design & Larger Projects

Buffer: curate and schedule content.

www.HootSuite.com
HootSuite Benefits for Social Media Management

Review Your Content Posting Type, Time and Frequency
Inspire interaction
80% content, 20% promotion
Mix of images, videos and links
Frequency matters
View your Facebook Insights regularly

Click for full class details: Social Media Summit 2016
It takes training to stay up-to-date.
Social Media Success Summit
It’s all online.
This is an affiliate link. I only recommend programs that I know well. ~ Donna Gilliland
Social media tactics and strategies to grow your business.
The first session begins on October 4, 2016
Click for full class details: Social Media Summit 2016

Marketing reading assignment

Marketing reading assignment
http://nowmarketinggroup.com/blog/finding-creative-ways-to-get-noticed-and-show-you-care/
Key Topics in this blog post:
Collaborate
Provide Valuable Resources
Creative branding
Use Videos to get noticed
I know you will enjoy the information from my
friends at Now Marketing Group. ~ Donna

Reading assignment: Facebook Live Best Practices
https://www.facebook.com/facebookmedia/best-practices/live

Providing workforce development training since 2004
Let’s stay connected…
www.Facebook.com/MOSTraining
www.LinkedIn.com/in/DonnaGilliland
www.YouTube.com/MOSTraining
www.Instagram.com/MobileOfficePro
www.MOSTraining.com
www.DonnaGilliland.com

Providing workforce development training since 2004
Time for Q&A with Donna

Digital Marketing 101 for Small Business by Donna Gilliland

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