25. Mission 9 To produce new features to facilitate using laptops in different ways with nothing, we translate these advanced technologies into value for our customers through our professional solutions and services worldwide.
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27. We produce a lot of types of laptops that compete with other companies as “ Toshiba , HP … “
28. Market is very strong because new technology attacks it and the successful company tries to implement its
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30. We already target the companies and governments then we will extended to include the IT students and business men as the rolltop is small and easy to be carried
41. SWOT Analysis Strengths: We have a new technology in laptops manufacturing. We develop fast and high efficient laptops with variety of configurations. Our rolltop can be held anywhere, durable and reliable, suitable for youth and fast life style. Our products will have a beautiful design and durable it will be the favorable laptop for youth. Alliance with HP and Microsoft. Important competitive capabilities ,as rolling laptops is a new technology and our configurations contain two quad core processors. We have customer service distributed all over the country. 16
42. SWOT Analysis Weakness: The rolltop is a new technology. High unit cost due to production cost. We are working in laptops only. 17
43. SWOT Analysis Opportunities: Our Multilanguage website. Rolling laptops. Problems in other laptop companies. Green it trend. Power saving and solar cell charging technology. 18
44. SWOT Analysis Threads: Other companies new technology. Costs of computers and laptops decreased so we have to decrease our unit cost. Is our new technology acceptable? 19
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47. Objectives 22 The company will open R&D institute for research and develop new features. The company will provide a lot of new features to meet customer needs and open customer service center all over the world. The company will increase production, distribution and sales and make contract with multinational organizations and companies.
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49. We also will use “SO strategy” in our marketing plan
69. Evaluation & Control Marketing offices. Customer service offices. Organizing campaign to know what customers need. Hire an expertise it sales staff. Give training for customer service team. Meeting every Tuesday to discuss current position. Informing R&D stuff about customers need. Allocate a tentative, overall budget to marketing or the marketing department. Divide the tentative communications budget on a provisional basis among advertising, sales promotion, personal selling, and public relations and publicity. Outsourcing (if needed). 35
The rolltop is a new technology weather it will be accepted or notAs our products was made from expensive material with expensive sources this made unit cost expensiveA lot of peoples that working with work stations and pc’s don’t know us will so they may decide to buy from their pc vendors if they trust them quality We are working in laptops only
We create new Multilanguage website to advertise our productsWe offer laptops with new way with high portability rolltopSome problems appear on other laptops hardware such as mother boards shortage in Dell laptopsWe introduced a new technology for Power saving and solar cell charging technology.
Costs of computers and laptops decreased so we have to decrease our unit cost due to financial crissesIs our new technology acceptable? it is a new product will people accept this product with it’s high price and new design or think classicaly
We will open Marketing offices all over the country to manage marketingWe will open extra Customer service offices to reach and serve customers every whereOrganizing campaign to know what customers needHire an expertise it sales staffGive training for customer service team to increase their ability to serve customers in a right wayMeeting every Tuesday to discuss current position and discuss what to be doneInforming R&D stuff about customers needIf we find some shortage in our system we will outsource this service or tool
