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Taste Simulating Mouth Gear Matthew Winkelman 
FA102a, Research and Brand Development
Taste Simulating Mouth Gear Matthew Winkelman 
Assignment 1, Research 
“Are you ready for virtual taste?” 
http://www.kurz...
Taste Simulating Mouth Gear Matthew Winkelman 
Assignment 1, Research 
“Simulator recreates virtual taste online” 
http://...
Taste Simulating Mouth Gear Matthew Winkelman 
Assignment 1, Research 
“Taste Simulator Lets You Relish Virtual Food?” 
ht...
Taste Simulating Mouth Gear Matthew Winkelman 
Assignment 1, Research 
“Simulator recreates virtual taste online” 
http://...
Taste Simulating Mouth Gear Matthew Winkelman 
Assignment 1, Research 
Mouth Gear for picky eaters
Taste Simulating Mouth Gear Matthew Winkelman 
Assignment 2, Naming Process 
Naming Process 
Possibilities: 
Digital + Tas...
Taste Simulating Mouth Gear Matthew Winkelman 
Assignment 2, Naming Process 
Naming Process 
Selected Name: Digitaste 
Use...
Taste Simulating Mouth Gear Matthew Winkelman 
Assignment 2, Brand Character Diagram
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Fa102 a project

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Fa102 a project

  1. 1. Taste Simulating Mouth Gear Matthew Winkelman FA102a, Research and Brand Development
  2. 2. Taste Simulating Mouth Gear Matthew Winkelman Assignment 1, Research “Are you ready for virtual taste?” http://www.kurzweilai.net/are-you-ready-for-virtual-taste
  3. 3. Taste Simulating Mouth Gear Matthew Winkelman Assignment 1, Research “Simulator recreates virtual taste online” http://www.sciencedaily.com/releases/2014/01/140102114807.htm
  4. 4. Taste Simulating Mouth Gear Matthew Winkelman Assignment 1, Research “Taste Simulator Lets You Relish Virtual Food?” http://news.discovery.com/tech/gear-and-gadgets/taste-simulator-lets-you-relish-virtual-food- 131121.htm
  5. 5. Taste Simulating Mouth Gear Matthew Winkelman Assignment 1, Research “Simulator recreates virtual taste online” http://news.nus.edu.sg/highlights/7198-simulator-recreates-virtual-taste-online
  6. 6. Taste Simulating Mouth Gear Matthew Winkelman Assignment 1, Research Mouth Gear for picky eaters
  7. 7. Taste Simulating Mouth Gear Matthew Winkelman Assignment 2, Naming Process Naming Process Possibilities: Digital + Taste = Digitaste Taste + Synthesizer = Syntaste
  8. 8. Taste Simulating Mouth Gear Matthew Winkelman Assignment 2, Naming Process Naming Process Selected Name: Digitaste Uses two words that quickly and effectively describe what the product does and how it works.
  9. 9. Taste Simulating Mouth Gear Matthew Winkelman Assignment 2, Brand Character Diagram

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