As you build your startup team, it’s important to create a vision and develop a company culture. A strong culture will keep your employees engaged and excited to do their best to support the company's goals. What is culture and how do you define it? How can you inspire culture as a leader? Join us to hear from Shawn Mandel, Vice-President, Digital, TELUS, who used startup principles to lead a complete redesign of telus.com and reengineered the team’s culture to empower every member to experiment and make decisions fostering autonomy and ongoing innovation.

1. Start-up culture
Shawn Mandel @ smbunk9 | TELUS digital

2. “Culture eats strategy for breakfast”
- Peter Drucker

3. Culture…

4. Why is culture important to start ups?
re-sil-ience:
The ability to bounce back when faced with adversity

5. Intentionally defined culture should be linked to the
mission and the values of the company1
But they must be communicated, memorable and
“lived”2
This will provide the glue helping a company to
sustain during the dynamic ups and downs of the
start-up process
3
Intentionally define your culture…

6. The Lab’s story

7. Wait, what’s wrong?

8. Enter Lean Startup

9. We knew what we wanted

10. And how to go about it

11. “What would you attempt to do
if you knew you could not fail?”
- Robert Schuller

12. Here’s your silver platter

13. The lone nut
The lone nut

15. Involve your customers

17. Lose the cubicles

18. Cue the collaboration

19. But not without its challenges

20. In fact, we celebrate itIn fact, we celebrate it
Protect your culture & celebrate failure

21. Be consistent

22. Don’t get too carried away
Don’t get carried away – focus!

23. Be Resilient
Be Authentic
Give More Than You
Get
Be Consistent
Over-Communicate
If you remember nothing else

24. Its all about the journey