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Master Classes for Business Excellence

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The speed of economic and technological changes represents an increasing challenge in today’s global business environment. The capability of businesses to address this dynamic landscape with innovative and effective solutions will determine their success in the market place. Maastricht School of Management is launching a master class series to guide companies and organizations towards business excellence.Learn from senior practitioners from around the globe the latest insights, developments and best practices on four hot topics shaping today’s business landscape!
The master class series takes place from March - June 2014 at the Maastricht University Campus in Brussels, Belgium. See below the list of master classes.

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Master Classes for Business Excellence

  1. 1. Master Classes for Business Excellence Brussels, Belgium March - June 2014 Join our master class series and learn from senior, hands-on practitioners how to address the challenges of today’s dynamic business environment. The Globally Networked Management School
  2. 2. Master Classes for Business Excellence Best Practices in Sales Efficiency and Effectiveness 27 March 2014, 9.30 - 18.00 hrs. The speed of economic and technological changes represents an increasing challenge in today’s global business environment. The capability of businesses to address this dynamic landscape with innovative Master class focus Instructor Sandy Vaci After completing this master class, you will have A Senior Adjunct Lecturer in MBA studies at gained following skills: the Maastricht School of Management and • uilding and managing a sales function: learn to use B the Central European University. As a former the latest practices such as predictive indicator based planning, integrated third-party channel management, in the market place. Learn from senior practitioners from around the globe the latest insights, develop- 1. est Practices in Sales Efficiency and B 50 countries across four continents, building and managing businesses for companies U • sing sales management components and templates: International, Citibank Global Consumer scorecard. Bank and the Royal Bank of Canada. For the • ales process planning and sales engagement: S business experience, during which he drove handling rejections, closing techniques. Citibank’s CRM strategy and implementation in 26 countries, built Raiffeisen’s SME banks 2. From ‘Big Data’ to ‘Customer Focused CRM’ 4. Microfinance and SME banking master classes he draws on 33 years of familiarization with permission-based sales, Effectiveness 3. From Social Media to Social Business including Procter Gamble, Cadbury from capacity planning to compensation to balanced ments and best practices on four hot topics shaping today’s business landscape! international executive Vaci has worked in etc. and effective solutions will determine their success Master class approach in 11 markets, and developed, managed and integrated sales, channel and marketing functions in various industries and cultures. Participants will work and learn together by reviewing Vaci is the author of four books on best examples of best practices from around the globe, business practices and, in addition to his tackling real-world business issues and reflecting on teaching activities, is active in board duties case studies and their own actions. Participants will and advising companies around the world. acquire knowledge and skills through the analysis and His clients include, among others, Unilever, discussion of actual actions. Successful International Models Morgan Stanley, TEVA, SAB Miller, Deutsche “MsM taught me how to think globally. This know- Telecom, Monsanto, Generali, NNG.com and ledge has been a critical success factor in my ongoing projects and my career development. This unique Student profile institute, strongly contributed to my personal growth.” Managers and executives in Sales, Sales Support, Ms. Keti Nadirashvili, MBA Marketing, Channel management, as well as Business Deputy Head of Financial Markets Department; Unit Heads in all industries will benefit most from Project Manager of Business Continuity / the course. The master class will also be relevant for National Bank of Georgia functional department heads dealing with sales, as well as other areas which depend on sales results and activities. the Small Business Banking Network.
  3. 3. Maastricht School of Management | Master Classes for Business Excellence From ‘Big Data’ to ‘Customer Focused CRM’ From Social Media to Social Business 17 April 2014, 9.30 - 18.00 hrs. 8 May 2014, 9.30 - 18.00 hrs. Master class focus Master class focus Instructor Sandy Vaci After completing this master class, you will have Instructor Bruno Bitter See Sandy Vaci’s full profile in the master After completing this master class, you will have A communication and branding expert gained following skills: class Best Practices in Sales Efficiency and gained following skills: dual-based in Budapest and Berlin, with • sing “big data” capabilities to drive revenues from a U Effectiveness. • earning to use the latest and best practices from the L a keen interest in developing meaningful social media landscape: digital channel management, relationships between people, concepts, implementing distributive and participative approaches. products and brands. Bitter is founder, CEO customer-centric approach and through predictive modeling. • ntegrating opportunities provided by social media I a business case, setting up platforms, optimizing and Creative Director of Next Wave Europe, into existing business models: from “Innovation” an insights-based, digitally focused brand through “Knowledge Management” to “Recruitment and • RM (Customer Relationship Management): building C and strategy agency which became “Agency Employee Branding” and “Superior Customer Service”. of the Year” in 2012 boasting award-winning Student profile functionalities. • RM enablers: latest segmentation practices, process C mapping. • RM implementation: elements, steps, costs, C watch-outs. Business Unit Heads, managers and executives in Marketing, Channels, IT, Operations, Analytics, New • electing the best uses of social media / social S business applications for revenue boost and impact Universal Music. An alumnus of the Berlin for knowledge-driven business areas or CRM develop- quantification. School of Creative Leadership, ELTE Budapest ments will benefit most from the course. HR Heads of Master class approach work for Nike Inc., L’Oréal Paris, UPC and Developments, Sales as well as executives responsible companies using CRM and CEOs who are considering CRM investments will also find this master class useful. and Utrecht University, Bitter’s past teaching Master class approach and speaking engagements include assignments at Corvinus University, Gabor Denes College, CEU Business School and MOME - Participants will work and learn together by reviewing Participants will work and learn together by reviewing examples of best practices from around the globe, examples of best practices from around the globe, tackling real-world business issues and reflecting on tackling real-world business issues and reflecting on case studies and their own actions. Participants will case studies and their own actions. Participants will Instructor Sandy Vaci acquire knowledge and skills through the analysis and acquire knowledge and skills through the analysis and See Sandy Vaci’s full profile in the master discussion of actual actions. discussion of actual actions. class Best Practices in Sales Efficiency and Moholy-Nagy University of Art and Design. Effectiveness. Student profile Managers and executives in Marketing, Corporate Communication, New Channel Development, Alternative Delivery Networks, HR and CSR areas will benefit most from the course, as well as CEOs and Executives in innovation-focused companies in all industries. The Globally Networked Management School
  4. 4. Maastricht School of Management | Master Classes for Business Excellence Microfinance and SME Banking - Successful International Models Practical information 12 June 2014, 9.30 - 18.00 hrs. Location and time All master classes will take place in Brussels. Master class focus Maastricht University Campus Brussels Instructor Sandy Vaci Avenue de l’Armée / Legerlaan 10 After completing this master class, you will have See Sandy Vaci’s full profile in the master 1040 Brussels, Belgium gained following skills: class Best Practices in Sales Efficiency and www.maastrichtuniversity.nl/campusbrussels • icrofinance and its special issues, managing its M Effectiveness. evolution into SME banking. Master classes start at 9.30 am and end at 6.00 pm. • ME banking: defining segments around the world, S investigating most efficient business models in emerging and developed markets. Master class approach Language of instruction All master classes are fully taught in English. • SME (Micro+SME) specific tools, tactics, strategies: M segmentation models, acquisition and channel Participants will work and learn together by reviewing allocation, offer and pricing optimization, credit risk examples of best practices from around the globe, management, cost control. tackling real-world business issues, reflecting on case Number of Fee per master studies and on their own actions. Participants will master classes class per person support from competitors, other industries, govern- acquire knowledge and skills through the analysis and 1 E 749 ments, NGOs. discussion of actual actions. 2 E 699 3 E 649 4 E 599 • he power of alliances: targeting 360 SME needs with T Master class fees Student profile Company discounts: Managers and executives in the Financial Services sector, NGOs, government agencies or businesses who wish to reach entrepreneurs and start-up businesses (or who wish to develop joint initiatives with service- • ompanies sending 5 people or more, for any number of C workshops: 5% discount on the above mentioned price. • ompanies sending 10 people or more, for any number C of workshops: 10% discount on the above mentioned price. providers targeting the same segments) will benefit most from this course. The master class will also be Application relevant for SME Business Unit heads or Segment To attend the course we would recommend you have: heads, managers and executives of Sales, Marketing, t • hree or more years of working experience at the level Product Development, Delivery Channels, Customer Service and HR.CRM investments will also find this described in the student profile of the master class • solid skills in the English language master class useful. To apply for one or more master classes please fill in the MsM online application form at: www.msm.nl/programs/master-classes More information For more information on the content of the master classes, please check our website www.msm.nl or send an e-mail to admissions@msm.nl The Globally Networked Management School
  5. 5. Maastricht School of Management Endepolsdomein 150, 6229 EP Maastricht, The Netherlands T: +31 43 387 08 08 E: info@msm.nl www.msm.nl

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