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A Division of Cineplex Entertainment
November 6, 2015
SoLoMo Event - November 6, 2015
Creative Director
“Are movie theatres an
?”
Huffington Post, 2011
endangered species
Over 11,000 employees
Operating over 12,000 screens
Serving 77,000,000 guests annually
Multiplex
Enhanced Audio
3D Films
Expanded Food Offering
Alternative Programming
Media Sales
Infotainment Content
Cross-pr...
To digital
experiences where people
work, shop & play.
revolutionize
Where people work
Scotiabank – Kick for Gold
Where people shop
Where people play
Impressive OOH installations
Clock Tower
LAX – Bradley Terminal Airport
LAX Bradley Terminal Airport
Coca-Cola
Thank you
SoLoMo Social Summit 2015 - Cineplex Digital Solutions Mad Hatter Technology pptx
SoLoMo Social Summit 2015 - Cineplex Digital Solutions Mad Hatter Technology pptx
SoLoMo Social Summit 2015 - Cineplex Digital Solutions Mad Hatter Technology pptx
SoLoMo Social Summit 2015 - Cineplex Digital Solutions Mad Hatter Technology pptx
SoLoMo Social Summit 2015 - Cineplex Digital Solutions Mad Hatter Technology pptx
SoLoMo Social Summit 2015 - Cineplex Digital Solutions Mad Hatter Technology pptx
SoLoMo Social Summit 2015 - Cineplex Digital Solutions Mad Hatter Technology pptx
SoLoMo Social Summit 2015 - Cineplex Digital Solutions Mad Hatter Technology pptx
SoLoMo Social Summit 2015 - Cineplex Digital Solutions Mad Hatter Technology pptx
SoLoMo Social Summit 2015 - Cineplex Digital Solutions Mad Hatter Technology pptx
SoLoMo Social Summit 2015 - Cineplex Digital Solutions Mad Hatter Technology pptx
SoLoMo Social Summit 2015 - Cineplex Digital Solutions Mad Hatter Technology pptx
SoLoMo Social Summit 2015 - Cineplex Digital Solutions Mad Hatter Technology pptx
SoLoMo Social Summit 2015 - Cineplex Digital Solutions Mad Hatter Technology pptx
SoLoMo Social Summit 2015 - Cineplex Digital Solutions Mad Hatter Technology pptx
SoLoMo Social Summit 2015 - Cineplex Digital Solutions Mad Hatter Technology pptx
SoLoMo Social Summit 2015 - Cineplex Digital Solutions Mad Hatter Technology pptx
SoLoMo Social Summit 2015 - Cineplex Digital Solutions Mad Hatter Technology pptx
SoLoMo Social Summit 2015 - Cineplex Digital Solutions Mad Hatter Technology pptx
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SoLoMo Social Summit 2015 - Cineplex Digital Solutions Mad Hatter Technology pptx

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Overseeing the studio and creative for a wide range of clients, Laura’s primary focus has been to develop interactive digital experiences to engage audiences in public spaces. With more than 20 years in the advertising industry, Laura has won awards for advertising campaigns, product launches, digital installations and corporate identity on a global scale. Laura leads her team by striving to push the creative boundaries with ideas that are rooted in a fertile strategy. Laura has experience working in Packaged Goods, Manufacturing, Spirits, Agriculture, Technology, Pharmaceuticals, Retail and Public Spaces.

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SoLoMo Social Summit 2015 - Cineplex Digital Solutions Mad Hatter Technology pptx

  1. 1. A Division of Cineplex Entertainment November 6, 2015
  2. 2. SoLoMo Event - November 6, 2015 Creative Director
  3. 3. “Are movie theatres an ?” Huffington Post, 2011 endangered species
  4. 4. Over 11,000 employees Operating over 12,000 screens Serving 77,000,000 guests annually
  5. 5. Multiplex Enhanced Audio 3D Films Expanded Food Offering Alternative Programming Media Sales Infotainment Content Cross-promotion Timeplay & Gaming CineplexInnovation Theatre Preshow Cineplex Digital Solutiona Integrated Digital EcoSystems Influencing Guest Behaviour DOOH Media Sales Experiential Marketing Gaming & Arcade Interactive Media Zone Lobby We bring place-based experiences to market.
  6. 6. To digital experiences where people work, shop & play. revolutionize
  7. 7. Where people work
  8. 8. Scotiabank – Kick for Gold
  9. 9. Where people shop
  10. 10. Where people play
  11. 11. Impressive OOH installations
  12. 12. Clock Tower
  13. 13. LAX – Bradley Terminal Airport
  14. 14. LAX Bradley Terminal Airport
  15. 15. Coca-Cola
  16. 16. Thank you

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