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Learn about digital and social engagement and ways to develop social media strategies, campaigns and "in-app" social sharing experiences in mobile applications. Compel your audiences to be your brand ambassadors and share your stories for you. The ability to leverage technology and social media in order to amplify your messages is a great skill to master. Learn about sectors leveraging technology like location-based, social-local-mobile marketing including restaurants, sport arenas, shopping centres, retailers, event centres and airports.