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FXD 2019 Keynote: Christine Berglund, CapitalOne

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Creating and Nurturing Design Culture - Christine Berglund, Director, Experience Design, CapitalOne

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FXD 2019 Keynote: Christine Berglund, CapitalOne

  1. 1. Design Culture & You
 Perfect Together Christine A. Berglund (& You) Capital One Bank | 10.25.19
  2. 2. 14mm Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  3. 3. 14mm doozy Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  4. 4. 14mm doozy Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  5. 5. curiosity Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  6. 6. curiosity Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  7. 7. curiosity Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  8. 8. curiosity Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  9. 9. Curiosity Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  10. 10. What makes a cleft 
 operation successful? Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  11. 11. 33% the surgeon
  12. 12. 33% the surgeon 33% the orthodotics team
  13. 13. 33% the surgeon 33% the orthodontics team 33% the parents
  14. 14. wait what?!? Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  15. 15. these two?!
  16. 16. Z Brave Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  17. 17. Safe Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  18. 18. Compelled Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  19. 19. Compelled Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  20. 20. Brave Safe Compelled Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  21. 21. Brave Safe Compelled Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  22. 22. Brave Safe Compelled Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  23. 23. craniofacial technology juniper
  24. 24. 14mm 10mm 6mm 3mm 0mm Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  25. 25. 77 days 1 2 3 4 5 repeat ad 
 nauseam
  26. 26. 77 days 1 2 3 4 5 repeat ad 
 nauseam
  27. 27. braintrust Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  28. 28. Photo of Juniper Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  29. 29. Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  30. 30. mom curious kid design leader Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  31. 31. mom curious kid design leader Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  32. 32. special sauce Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  33. 33. special sauce Trust Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  34. 34. special sauce CandorTrust Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  35. 35. special sauce CritiqueCandorTrust Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  36. 36. special sauce Vision CritiqueCandorTrust Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  37. 37. special sauce NormsVision CritiqueCandorTrust Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  38. 38. Support special sauce NormsVision CritiqueCandorTrust Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  39. 39. Support special sauce NormsVision CritiqueCandorTrust Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  40. 40. Support special sauce NormsVision CritiqueCandorTrust Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  41. 41. right-size to your org. (Not all boxes are right for all cats….) Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  42. 42. trust Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  43. 43. trust Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  44. 44. trust Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  45. 45. trust= Consistent Communication Style Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  46. 46. trust= Consistent Communication Style + Judgement free zone Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  47. 47. trust= Consistent Communication Style + Judgement free zone + Shared Purpose Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  48. 48. What you can do now: • Transparent and simple communication style. Trust Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  49. 49. What you can do now: • Transparent and simple communication style. • Refrain from judgement. Trust Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  50. 50. What you can do now: • Transparent and simple communication style. • Refrain from judgement. • Encourage a Shared Purpose Trust Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  51. 51. conversation. Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  52. 52. conversation = Shared language Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  53. 53. conversation = Shared language + Room for questions Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  54. 54. conversation = Shared language + Room for questions + Prioritized time Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  55. 55. conversation = Shared language + Room for questions + Prioritized time Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  56. 56. What you can do now: • Speak in ways all parties understand Conversation Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  57. 57. What you can do now: • Speak in ways all parties understand • Give time for people to process and ask questions Conversation Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  58. 58. What you can do now: • Speak in ways all parties understand • Give time for people to process and ask questions • Always find time when your team needs it Conversation Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  59. 59. critique Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  60. 60. critique= Candor Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  61. 61. critique= Candor Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  62. 62. critique= Candor + Iterative Spirit Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  63. 63. critique= Candor + Iterative Spirit Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  64. 64. critique= Candor + Iterative Spirit Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  65. 65. critique= Candor + Iterative Spirit Bonus Points Critiquing is critical thinking with a dash of public speaking. Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  66. 66. critique= Candor + Iterative Spirit Bonus Points Critiquing is critical thinking with a dash of public speaking. Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  67. 67. critique= Candor + Iterative Spirit Bonus Points Critiquing is critical thinking with a dash of public speaking. Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  68. 68. What you can do now: • Remember the purpose. Critique Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  69. 69. What you can do now: • Remember the purpose. • Listen and think before responding. Critique Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  70. 70. What you can do now: • Remember the purpose. • Listen and think before responding. • Return to the foundation. Critique Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  71. 71. What you can do now: • Remember the purpose. • Listen and think before responding. • Return to the foundation. • Participate. Critique Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  72. 72. north star Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  73. 73. north star Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  74. 74. north star= Mission Statement Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  75. 75. Enable confident 
 self-service banking, 
 in person, nationwide. MACHINE EXPERIENCES LANE PURPOSE Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  76. 76. north star= Mission Statement + Customer Definition Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  77. 77. north star= Mission Statement + Customer Definition + Team and Experience Principles Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  78. 78. What you can do now: • Start with a mission. North Star Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  79. 79. What you can do now: • Start with a mission. • Define your customers North Star Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  80. 80. What you can do now: • Start with a mission. • Define your customers • Provide way finding North Star Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  81. 81. What you can do now: • Start with a mission. • Define your customers • Provide way finding North Star Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  82. 82. norms
  83. 83. Tactical Stand up Product meetings Design demos Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  84. 84. Tactical Creative Stand up Product meetings Design demos Critique Skillshares Ideation Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  85. 85. Tactical Creative Human Stand up Product meetings Design demos Critique Skillshares Ideation 1:1s Retros Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  86. 86. Tactical Creative Human Stand up Product meetings Design demos Critique Skillshares Ideation 1:1s Retros Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  87. 87. Tactical Creative Human Stand up Product meetings Design demos Critique Skillshares Ideation 1:1s Retros Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  88. 88. mutual support
  89. 89. Design Culture & You - Perfect Together | Christine Berglund | FXD 2019 curiosity
  90. 90. curiosity= Relentless Exploration Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  91. 91. NOW time Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  92. 92. curiosity= Relentless Exploration + Comfort with Ambiguity Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  93. 93. curiosity= Relentless Exploration + Comfort with Ambiguity + Whimsy Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  94. 94. feed curiosity
  95. 95. innovation Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  96. 96. innovation Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  97. 97. innovation Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  98. 98. innovation Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  99. 99. so what? Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  100. 100. curiosity. Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
  101. 101. thank you! Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

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