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FXD 2019 Keynote: Stephen Gates, InVision

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Elevating Design, Stephen Gates, Head Design Evangelist, InVision

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FXD 2019 Keynote: Stephen Gates, InVision

  1. 1. @SDGAT ES
  2. 2. @SDGAT ES HEAD DESIGN EVANGELIST INVISION SDGATES@ HOST OF THE CRAZY ONE PODCAST
  3. 3. @SDGAT ES Let’s be truly Honest with each other for the next hour.
  4. 4. @SDGAT ES
  5. 5. @SDGAT ES We are struggling to break through and affect our entire company.
  6. 6. @SDGAT ES The new design frontier NEW STUDY FROM INVISION:
  7. 7. @SDGAT ES 2,200 companies WE STUDIED: ACROSS IN 23 industries 77 countries
  8. 8. @SDGAT ES 5% 12% 21% 21% 41% LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4 LEVEL 5 BENEFITSOFDESIGN ADOPTION OF DESIGN
  9. 9. @SDGAT ES 5% 12% 21% 21% 41% LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4 LEVEL 5 BENEFITSOFDESIGN ADOPTION OF DESIGN 83%
  10. 10. @SDGAT ES Download the full report at DesignBetter.co m
  11. 11. @SDGAT ES
  12. 12. @SDGAT ES Having bigger ideas or creating better designs aren’t our real problems.
  13. 13. @SDGAT ES @#$
  14. 14. @SDGAT ES @#$ #@%!
  15. 15. @SDGAT ES Behavior Thinking
  16. 16. @SDGAT ES Behavior Thinking Expression
  17. 17. @SDGAT ES Behavior Thinking Real problem
  18. 18. @SDGAT ES
  19. 19. @SDGAT ES Every company is dysfunctional.
  20. 20. @SDGAT ES Good companies acknowledge and deal with their problems.
  21. 21. @SDGAT ES The innovation most companies need will not be authorized.Greg Larkin This Might Get Me Fired
  22. 22. @SDGAT ES
  23. 23. @SDGAT ES We need to invest in cultural and emotional innovation like we invest in product innovation.
  24. 24. @SDGAT ES
  25. 25. @SDGAT ES A cognitive bias is a systematic error in thinking that affects the decisions and judgments that people make.
  26. 26. @SDGAT ES BANDWAGON EFFECT PROJECTION BIAS CURRENT MOMENT BIAS ANCHORING EFFECT CONFIRMATION BIAS IN-GROUP BIAS GAMBLER FALLACY POST-PURCHASE RATIONALIZATION NEGLECTING PROBABILITY OBSERVATIONAL SELECTION BIAS STATUS-QUO BIAS NEGATIVITY BIAS
  27. 27. @SDGAT ES Confirmati on bias Projecti on bias
  28. 28. @SDGAT ES Confirmation bias
  29. 29. @SDGAT ES Confirmation biasThe unconscious act of agreeing with perspectives that support your views, while ignoring opinions that we don’t agree with.
  30. 30. @SDGAT ES You
  31. 31. @SDGAT ES You
  32. 32. @SDGAT ES Projection bias
  33. 33. @SDGAT ES Projection biasWe assume that most people think just like us though there may be no justification for it.
  34. 34. @SDGAT ES TECH PRODUCTDESIGN CLIENT
  35. 35. @SDGAT ES TECH PRODUCTDESIGN CLIENT
  36. 36. @SDGAT ES OPINION OPINIONOPINION OPINIONVS VS VS
  37. 37. @SDGAT ES OPINION OPINIONOPINION OPINION
  38. 38. @SDGAT ES OPINION OPINIONOPINION OPINION
  39. 39. @SDGAT ES
  40. 40. @SDGAT ES You need to take on the cultural barriers that everyone knows about, but no one confronts.
  41. 41. @SDGAT ES ELEPHANT ONE
  42. 42. @SDGAT ES “Welcome to…”
  43. 43. @SDGAT ES Apathy jar BEST PRACTICE
  44. 44. @SDGAT ES ELEPHANT TWO
  45. 45. @SDGAT ES Bellyflop of the week BEST PRACTICE
  46. 46. @SDGAT ES ELEPHANT THREE
  47. 47. @SDGAT ES We obsess over our processes, methodologies, design systems and so much more.
  48. 48. @SDGAT ES But most of us have nothing that defines our team’s mentality.
  49. 49. @SDGAT ES Team behaviors BEST PRACTICE
  50. 50. @SDGAT ES Put customers at the center( Projection bias issues )
  51. 51. @SDGAT ES Invite diverse perspectives( Collaboration issues )
  52. 52. @SDGAT ES
  53. 53. @SDGAT ES Change =
  54. 54. @SDGAT ES Coura ge
  55. 55. @SDGAT ES Vulnerabilit y
  56. 56. @SDGAT ES Risk
  57. 57. @SDGAT ES Emotional exposure
  58. 58. @SDGAT ES Courag e Vulnerabilit y Risk Emotiona l exposure
  59. 59. @SDGAT ES
  60. 60. @SDGAT ES BEST PRACTICES COMMUNITY
  61. 61. @SDGAT ES AVAILABLE ON ALL MAJOR PODCAST PLATFORMS OR THE CRAZY1.COM
  62. 62. @SDGAT ES Thank you! @sdgat stephengates@invisionapp. com

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