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Maddie Ramsey – 7 day social media
on ‘Collective Bikes’
‘Collective Bikes’ – ‘Send It’
Summary: ‘Collective Bikes’ is a fairly new BMX brand, created in 2015, by a group of motivated BMX riders. The company was small at first, and the group of riders
didn’t have enough money to continue the development of the brand. However, in 2017, the YouTube star and famous BMX rider, Ryan Taylor decided to invest in the
brand and now owns this brand. Ryan Taylor is a BMX rider who is passionate about keeping young children and teenagers active and off the streets. He creates his own
content on the social media platform ‘YouTube’ to keep his target audience motivated, posting inspiring videos of him riding his bike at various locations. With Ryan
Taylor’s well-known channels and social medias – ‘Instagram’, ‘Twitter’, ‘YouTube’ – the company ‘Collective Bikes’ got more attention. He created new BMXs at an
affordable price for the target audience. I plan to make a 7-day challenge on ‘Instagram’ which will allow the brand’s followers to interact with the brand and have a
chance to win one of the BMXs ‘Collective Bikes’ creates. The challenge will be for the followers to upload a picture of them doing a trick on their BMX with the hashtag
“send it”. The best photo will win the BMX. I chose to only use ‘Instagram’ because this is the most used social media from the target audience ‘Collective Bikes’ aims to
please. Every post will include the hashtag “#SendIt” which will encourage followers to participate and this will be a recurring theme, so the followers remember the
challenge, allowing them to always check the hashtag for new pictures.
‘Collective Bikes’ social
4th April 2019
From looking at all of ‘Collective Bikes’ social medias, it is clear
that ‘Instagram’ is the most followed social media they own.
Therefore, the social media where the challenge will get the
most publicity and will have the highest number of participants
will be ‘Instagram’. This is the reason why the challenge will be
for ‘Instagram’ only. Each day the post will be at 7pm as by
7pm, everyone is finished with work and school, therefore, they
will have time to sit down and read all about the competition.
‘Collective Bikes’ 7- day social media plan:
8th April 2019 – 14th April 2019 – Easter holidays – more time for the participants to submit their entry.
Date Type Content Social media
Monday 8th April 2019 Photo. Famous BMXer doing a trick introducing the opportunity to win a BMX to all of the fans. Instagram.
Tuesday 9th April 2019 Photo. Another famous BMXer with one of his fans, encouraging followers to get involved as they could have a chance to meet him. Instagram.
Wednesday 10th April 2019 Photo. A picture of a female BMX rider, ensuring that this competition is for everyone. There are no gender boundaries. Instagram.
Thursday 11th April 2019 Photo. A throwback Thursday to help the audience understand that success does not come easy, but this competition could be a start. Instagram.
Friday 12th April 2019 Photo. A picture of the whole team, motivating followers as this could be them one day in the future. Instagram.
Saturday 13th April 2019 Photo. The winning picture will be posted, motivating the rider and allowing their success to be shown to everyone. Instagram.
Sunday 14th April 2019 Photo. Another picture of the winner but with one of the team members. Instagram.
Alongside the ‘Instagram’ 7-day plan –
As well as the main 7-day social media plan, I have also decided that I will be posting on ‘Collective Bikes’ other social medias to interact
with a wider audience and provide different content. This different content will be a whole different concept in comparison to the 7-day
competition. This content will allow their audience to interact with them and this content will educate them more on the background of BMX.
Date/Time Content title Social media platform Additional information
Monday 8th April
Checklist ‘Instagram’ / ‘Twitter’ –
Checklist on what to do with
the competition = 1-Do a cool
trick, 2- take a picture, 3-
Tuesday 9th April
‘Instagram’ / ‘Twitter’ –
Answer any questions on the
Glossary ‘Instagram’ / ‘Twitter’ /
‘Facebook’ – educating
Glossary = different tricks and
the meaning of each one.
Thursday 11th April
‘Instagram’ to show
everyone the statistics of
Showing how many people
Friday 12th April
How-to-guide ‘Instagram’ – this is where
the majority of the audience
How to do a cool, easy trick for
everyone to learn.
Saturday 13th April
Round-ups Website and ‘Instagram’ Different information on
different bikes, reviews of the
bikes. This will help people
decide what bike is perfect for
There will be no post on Sunday 14th April
2019 as this is the last day of the
competition and the brand will be focusing
on celebrating the efforts of the winner.
• 2nd page picture – Taylor Ryan. Instagram, 2019,
• Monday 8th April 2019 post – Wilkins Jack. Instagram, 2015,
• Tueday 9th April 2019 post – Wood Clayton. Instagram, 2018,
• Wednesday 10th April 2019 post – Galakvosciute Viktorija.
Instagram, 2015, https://www.instagram.com/p/BHA-
• Thursday 11th April 2019 post – Wheels in Motion. Instagram,
• Friday 11th April 2019 post – Stargard BMX. Instagram, 2019,