1. Madelaine Mordenti
January 13, 2017
Strategic Management
Live Nation Entertainment 10K Report
Live Nation Entertainment (LNE) is contributed as being the largest live entertainment
company. The company specializes in operating live promotions, value operations, sponsorships
and ticketing sales. The companies Ticketmaster and Live Nation merged to create Live Nation
Entertainment in 2010 with their headquarters in Beverly Hills, California. They now pride
themselves in being the global leader for live entertainment serving over 530 million fans across
37 countries.
Like any other company, Live Nation Entertainment strives on maximizing profits and
looking for new, innovative ways to reach more consumers. To achieve this, Live Nation
Entertainment has restructured some of their strategic goals since 2014. Obviously, their main
goal is to sell more tickets to fans. In 2014, their strategy to do this was by driving down
reductions in the cost to sell a ticket. They continued to invest in their ticketing platforms in
order to accommodate their fans. A few years ago, fans complained to Live Nation because of
their unstable site that seemed to always crash when purchasing tickets. The result of this was a
loss of sales by frustrated consumers who gave up on purchasing their products. By
strengthening the functionality of their ticketing system, they were able to drive ticket sales by
creating a more efficient system. In 2015, Live Nation Entertainment wanted to drive the
exchange of ticket sales through the development of innovative products such as an open-source

2. ticketing platform. With the company’s new updated ticketing website, Live Nation
Entertainment decided to look into expanding their sales channel. Last year, the company had a
strategy of selling tickets not only online, but also through their mobile app that they designed.
The company stated that they were going to focus on developing innovative products to build fan
traffic to their sales channels and increase ticket sales. The other strategy goals seemed to stay
the same throughout 2014 and 2015. This included expanding their concert platform, growing
sponsorship and advertising, growing secondary ticket volume and driving artist management
through their other core businesses.
Michael Rapino has been with the Live Nation industry since 1999. He is the current
President and Chief Executive Officer of Live Nation Entertainment. He has held this position
since August 2005 and has also served on their board of directors since December 2005. The
company’s common stock was listed on the New York Stock Exchange under the symbol “LYV”
beginning on December 21, 2005. There were 3,984 stockholders of record as of February 19,
2016. In 2014, the highest Common Stock Market Price was $27.42 in Quarter 4 and in 2015 it
was $29.68 in Quarter 4. On December 31st, 2015, the company ceased paying dividends and
does not plan on starting again in the foreseeable future.
Live Nation Entertainment’s financial data showed a steady increase in revenue from
years 2011-2015. In 2014, the revenue was $6,866,964 and increased in 2015 to $7,245,731. In
2015, ticketing revenue increased $82.3 million, or 5%, during the year ended December 31,
2015 as compared to the prior year. Net income increased $498.7 million, or 11% compared to
2014. Live Nation Entertainment contributes this growth primarily due to more shows in their
North America arenas and amphitheaters, touring events in Asia and Australia, and incremental
revenue of $203.3 million from the acquisitions of various festival and concert promoters.

3. With all these attributes and business ventures, it’s no wonder why Live Nation has been
featured on the Fortune 500 list for the past 7 years. In 2010, they just barely made the list
ranking at 490. However with hard work and dedication, the company has moved up to claim
the #366 spot in 2016. I already work for the House of Blues segment of this company,
however I would love to move into a more corporate position at the Live Nation Entertainment
Company. Their financial records and strategy goals are solid and show increases throughout the
year. I believe they are a great company who is going to continue moving forward and take
control of more and more of the live entertainment market.