Social Media in Today's Grocery Stores:
Supermarkets can build strong relationships with their guests by engaging in social media.
Here is an outline of best practices.
Social Supermarket - 8 Steps and The Bento Box Analogy to Social Media
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8. START WITH THE BENTO BOX
ANALOGY
Bento Box
represents
Winn Dixie’s umbrella corporate
talk.
This is built from the homogenous social media
responses, information, posts, and guidelines that
define the “Winn Dixie” experience.
It provides the context for the rest of the offerings.
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20. 6 top off with someone who knows
variety is the spice of life
A good social media supermarket plan offers variety
made appetizing.
Cultures might be ethnic, cultures may be regional, in
fact cultures can be based on jobs, hobbies, sports…
Whatever the basis - they often come with their own
foods.
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24. brought to you by
Madeline Gutierrez
Watching this online?*
Check out the up coming video.
Charm. It’s old school with new millennium zing.
*If your watching this as a Slideshare on a mobile phone
or aren’t online, you can see the video at:
http://bit.ly/CharmingSocialMedia
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