5374 FOX SPARROW ROAD | PARKER, COLORADO 80134
303-522-1077 | M.SHEFFERLY@COMCAST.NET
MARKETING, SPONSORSHIPS, TRADESHOW & EVENT LOGISTICS MANAGEMENT
Dynamic results-focused senior marketing and sales leader with a verifiable record of achievement in marketing multi-
million dollar revenue streams, resulting in explosive growth and business profitability. Proven competencies in
improving sales and productivity through the development and implementation of highly-effective marketing strategies
that enhance products and services and facilitate positive changes in revenue streams. Hands-on executive who
promotes a winning attitude to consistently exceed performance goals and expectations. Relevant skills include:
CAREER OVERVIEW
Charter Communications – Marketing, National Sponsorships, Tradeshow & Event Logistics Management
Denver, Colorado 2010 to present
Coinstar – Senior Director of Marketing, Sales North America
Denver, Colorado 2006 to 2010
Comcast/AT&T - Executive Director of Marketing
Denver, Colorado 2000 to 2006
DirecTV - Senior Director of Marketing & Sales Communication
Denver, Colorado 1997 to 2000
Primestar by TCI- Senior Director of Marketing & Sales Events
Denver, Colorado 1994 to 1997
Budget Car Rental - Marketing & Sales Development, Western United States
Denver, Colorado 1992 to 1994
Century Advertising - Director of Marketing & Special Events
Denver, Colorado 1986 to 1992
Sales & Marketing Leadership  Strategic Product Marketing, Planning & Execution
Tradeshow and Event Production Management  National Alliance Sponsorships 
Multi-Million Dollar Budget Management  Creative Services Management
Third Party Sponsorships Sales  Market Research Consumer & B2B 
CCreativeCompetitivIntelligence
M A D E L I N E S H E F F E R L Y

HIGHLIGHTS OF RELEVANT EXPERIENCE
As a Fortune 500 Marketing Executive
 Established a classic marketing and event production management career that has included key positions on
both the advertising agency and corporate sides of the business.
 Worked with well known firms and brands including: Comcast, AT&T, DirecTV, Charter Communications,
Coinstar, TCI, Continental Airlines, Budget Car Rental, Silverado Bank, Colorado Athletic Clubs, Time
Warner Cable, Cox Communications, HBO, Showtime, Ronald McDonald Charities and more.
 Achieved a prominent career track with professional growth through such positions as Senior Director of
Marketing and Advertising, Director of Market Research, Senior Product Manager, Director of Western
Region Sales/ Director of Communications/PR, Corporate Meetings, Sales Incentive Programs
 Tradeshow & Event Production and Logistics Consultant
Proven Track Record Executive Event Producer
 Highly energetic and detail oriented Event Production Executive with a strong history of client satisfaction
and successful event management across a variety of organizations and business units.
 Adept multi-tasker able to address a high volume of event processes with accuracy and efficiency
 Strong ability to manage small or large event teams with professionalism and courtesy
 Exceptional event production skills, strong time management and organizational abilities
 Outstanding skills in fostering and sustaining exceptional working relationships with sales and marketing
senior management, executive leaders and sales teams
 Exceptional skills in managing multi-million dollar marketing, event and tradeshow budgets
Established Entrepreneurial Experience
 Utilized marketing expertise as Marketing Strategist, Sales Consultant, Product Promoter, Trade Show
Management and Corporate Event Production.
 Created effective event production and event marketing strategies for high profile clients that built brand
awareness, increased sales and generated higher profit margins.
CAREER ACHIEVEMENTS & SKILLS
Orchestrated Strategic Marketing Campaigns with an excellent track record of substantially increasing sales and
awareness of products and services. Highly experienced in designing marketing solutions that drive sales, reduce costs
and streamline executions for effective consumer or business to business campaigns to drive market share, sales and
profit growth. Executed numerous successful social media campaigns, integrated blog campaigns, website
optimizations, and implementation of extremely effective SEO strategies and tactics.
Negotiated National Licensing Agreements for many national licensing entities like NASCAR, NFL, MLB, Disney,
Warner Brothers, WWF, NCAA, to design and license specific toy collections and promotions to build awareness
within Safeway, Wal* Mart and other major retailers. Coop Marketing Sponsorship acquisition – secured numerous
national sponsorships (Marketing Development Funds) resulting in considerable marketing cost savings and
efficiencies.
Created In-House Creative Services and designed, managed and created all collateral and point of purchase materials
nationally, resulted in 7.2 million dollar savings annually. Successfully created and directed innovative Television and
Radio Direct Response Campaign that increased awareness and new business revenues 27%.
In Depth Market Research Projects that successfully conducted numerous in-depth market research projects
nationally to evaluate adoptability of new emerging products, Interactive Television/Microsoft, Satellite Disaster
Recovery, Interactive Program Guides; On-screen Navigation Adaptations, Ad Insertion Software, Marketing
Campaign’s Effectiveness, Consumer Shopping Habits in Major Retailers
EDUCATION & TRAINING
Colorado State University – Bachelor’s Degree in Marketing and Public Relations