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How to build product that matters?

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How to build product that matters?

  1. 1. Are you striving to build products that matter, solve real world problems and have a positive impact in customers’ lives? Answer: Data-driven Product Management
  2. 2. • Deliver exceptional product experiences using insight & guidance. Why data driven product management? • Define the KPIs that demonstrates the impact, measurable and deliverable • Create roadmaps that align teams to the highest impact • Simplify customer onboarding and user feedback processes • Learn how to drive awareness and adoption of product • NPS scores: Capture & make them actionable What is data driven product management?
  3. 3. • KPIs (to be measured) • User Adoption • User engagement • Value based offerings • Evaluation based on what is working vs not working for the customer & business. • KPIs-Revenue & retention • Recurring revenue (annual, monthly) • Active users (daily, monthly) • Renewals • KPIs-Behavior & sentiments • Depth & breadth of usage • Frequency of use • User actions • NPS KPIs
  4. 4. Data-driven Roadmaps
  5. 5. Onboarding Quicker & ongoing product value realization Guided onboarding, Hands-on help, account setup, and training Measure •Content (engagement, time spent, avg time spent) •Product behavior (depth of use, logins etc) •Business outcomes (Trial vs freemium, # of tickets, NPS, churn)
  6. 6. Awareness & adoption Time to adopt, duration and breadth of adoption Feedback Promoting launches with features & highlights Easier discoverability of features
  7. 7. Customer voice Objective A/B testing (new vs old, frequency of actions, key outcomes & goals) User research & interviews Surveys Reviews
  8. 8. NPS (actionable) Targeting accuracy Delivery method Sharing results Usage analytics for Promoters vs distractors Follow-up for the collected responses
  9. 9. Conclusion: data driven product management Listening => data. Hearing => Empathy and Intelligence. Activity, Action and Engagement => Perspective

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