This is a lectured delivered on the occation of world tourism day sept-2012

1. TOURISM SUSTAINABLE
ENERGIES
Emerging Research Areas in
Sustainable Tourism Energies
By
Dr. Madhuri Sawant
Assistant Professor,
Dept. of Tourism Admin.,
Dr. Babasaheb Ambedkar Marathwada
University,
Aurangabad.

2. Sustainable Tourism
• Definition:
“Sustainable energy is the a sustainable provision of energy
that meets the needs of the present without compromising the
ability of future generations to meet their needs.”

3. • Sustainable tourism is not a distinct type of tourism rather , all
forms of tourism should strive to be sustainable, including “mass
tourism.”

4. Major Research Areas

5. Benchmarking:
• “Benchmarking is the process of comparing one's business
processes and performance metrics to industry bests or best
practices from other industries.”
• Types of Benchmarking:
- Internal Benchmarking
- External Benchmarking
- Functional Benchmarking
- Generic Benchmarking

6. Research Areas
• Green Marketing
• Corporate Social Responsibility
• Ecotourism
• Green economy
• Role of ICT
• Industry energy solutions
• Policy formulation

7. Green Marketing:
Purpose Positioning
Protection Packaging
People Physical
Evidence
Green
Marketing
Product Process
Place Promotion
Pace Pull
Price

8. • Protection:
- Zero impacts and rejuvenation
• Pace:
- Slow and Savour
• Pull:
- As in attract and Support not Push
• Purpose:
- Purpose to drive preservation of environment

9. Brand Image: green branding
• Positioning a brand as a green brand entails an active
communication and differentiation of the brand from its
competitors through its environmentally sound attributes.

10. Brand Strategy
Select Strategy
Green features Analyze existing
image
Green Tourism
Determine goals Networking
Destination Brand
Energy
Development and Strategic Participants/
Competition Networks Stakeholders

11. Branding:
Ellora
Daulatabad Fort
Ajantha
Lonar Crater Ajantha
Bibi Ka Maqbara

12. Green Branding:
Aurangabad Caves
Daulatabad
Ajantha
Bibi Ka Maqbara
Lonar
Gautala Mhaismal Ellora

13. • Future areas of research:
- To develop standardized instruments for measuring the perceptual
and attitudinal effects of alternative green positioning strategies
- To the development of more competitive green branding
initiatives
- To enhance the value of biodiversity, ecosystems and cultural
heritage.

14. Corporate Social Responsibilities:
- Result of Survey of 20 major Tourism Companies
Major CSR Areas in Tourism
Multiface
ted Environm
21% ent
35%
Economic
16%
Social
28%

15. Major CSR Activities in Environmental Concerns
Recycling
Wildlife & 21%
ecosystem
Conservation
38% Water westage
14%
Energy
Conservation
27%

16. Major Research Areas in CSR:
- Scope of Research in CSR
- Recycling of waste material
- Conservation of water
- Energy conservation
- Competition and branding through CSR activities

17. Climate Change Challenges
• Tourism accounts 5% of Global CO2 emission . (UNWTO/ UNEP
Climate Change and Tourism,2008)
CO2 Emmission
Air Transport
32% Activities
40%
Other Transport
Accomodation
Car Transport
21% 3%4%

18. Research Areas in Climate Change and Tourism:
• Promotion of investments in energy efficiency tourism
programmes by Tourism sector
• Promotion of environment- friendly activities to reduce Carbon
footprints by consumers

19. Ecotourism- Products
Caves
Beaches Monuments
Ecotourism
Resources
Wildlife
Lakes
Sanctuary
Bird
Hill Station Sanctuary

20. Major Research areas in Ecotourism:
• Impact assessment
• Regular monitoring mechanism
• Economics of Ecotourism
• Ecotourism Policy
• Ecotourists,etc

21. Green Economics of Tourism:
• The United Nations Environment Programme (UNEP) defines a
green economy as one that “results in improved human-wellbeing
and social equity, while significantly reducing environmental risks
and ecology sacracity
• Much of the economic potential for green tourism is found in small
and medium-sized enterprises (SMEs), which need better access to
financing for investing in green tourism.
Tourism is one of the ten economic sectors best able to kick-start the
transition to a sustainable and inclusive green economy.

22. • According to the UN Green Economy Report, the greening of
tourism, which involves;
1. Significant investment in efficiency improvements in
energy, water and waste systems
2. Stimulate job creation, especially in poorer communities, with
increased local hiring and sourcing
3. Increase in the direct economic contribution of tourism to local
communities
4. Maximizing the amount of tourist spending

23. Slow tourism
• Slow” travelling means sustaining the protection and promotion of
the environment
• Slow Tourism means “taking one’s time”.
• Prefer less travelled routes, along which the soul of local places and
cultures emerges more authentically
• Helpful to reduce impacts of “Mass tourism”

25. Capacity Building:
Research areas
• Designing of training programmes for stakeholders focused on the
activity
.
• Evaluation of the training programmes
• Human Resourse strategies for sustainable tourism.

26. Legal Aspects:
Areas of Research:
• Improvements in legal and regulatory aspects for sustainable
tourism
• Modifications required in Tourism policy of Country and State to
promote and develop sustainable tourism
• Strict rules and implementation of laws

27. Sustainable Tourism Eco certification
• An internationally applicable sustainable tourism certification
program available to hospitality providers, tourism
operators, attractions, and transportation providers.
• Research Areas-
• Convertion of intangibility to tangibility of tourism products.
• Ensure sustainable travel
• Role of eco-certification for sustainable development

28. Role of ICT in
Sustainable Tourism:
ICT tools/ Application Opportunity
Carbon Calculator Energy Consumption
Community Informatics Community Participation
Computer Simulation Information Management, Community
participation
Destination Management System Information Management, Tourist satisfaction,
Partnerships
Virtual Tourism Energy Consumption
Economic Impact Analysis Software Information Management

29. ICT tools/ Application Opportunity
Tourism Information System Information Management
Environment Management Information Management
Information Management
Energy Consumption Geographical Information Management Community
Information Systems Participation
Global Positioning System Information Management
Location Based Services Tourist Satisfaction Interpretation

30. Industry Energy Solution:
1. Hotel:
- 20% increase in energy efficiency
- 10% increase in usage of renewable energy
- Tourist behavior
2. Airlines:
- Technological innovation
- Reduction in CO2
3. Travel Agency:
- Carbon labeling
- Tourist education

31. The End
But
Research Never Ends