Se ha denunciado esta presentación.
Se está descargando tu SlideShare. ×

PITCH NHS PROJECT.pptx

Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Próximo SlideShare
PITCH NHS PROJECT.pptx
PITCH NHS PROJECT.pptx
Cargando en…3
×

Eche un vistazo a continuación

1 de 8 Anuncio
Anuncio

Más Contenido Relacionado

Más reciente (20)

Anuncio

PITCH NHS PROJECT.pptx

  1. 1. Better Health Pitch Ideas Better Health Campaign
  2. 2. Presentation Summary The topics that will be included are… 1. The Better Health Campaign 2. Target Audience 3. Client Research 4. Theme & Subject Area Research 5. Existing Product Research 6. What two products I am making and why 7. Ideas for my products and how I know they will work
  3. 3. Better Health Campaign For this campaign , I will be working on spreading the awareness of drinking excessively and the short term and long term consequences on the body and mind. This campaign will eb aged towards 16-20 year olds who may drink a lot socially and think that it wont effect them. For this project, I have been asked to produce a final outcome which should lead to the audience thinking more about the potential impact that alcohol has on their body and for them to learn more. The NHS are currently wanting to spread the word about ‘Better Health’ to the younger generation and I chose drinking alcohol. About the project
  4. 4. Target Audience As mentioned before, my target audience is around 16-20 in age as that is what was required in the brief by the NHS for the campaign and could be any gender. The social grade for my target audience could be E-C2. It will be aimed towards the younger generation that may drink a lot at social events and think there's not any consequences and people who may have a bad relationship with alcohol and have no sense of control. People who have people in their family that have a bad relationship with alcohol might be more prone to gaining the habit and normality of drinking so it could be aimed towards lower class families and potential parents that may suffer from an addiction. Researc h There has been research put into my target audience, this is evidential as I did a survey on Google Forms for the purpose of this campaign. By sending the survey around I got 20 responses by friends, family etc. My survey was based off my theme of alcohol and drinking. With these amount of responses it means that I have accurate results for my survey and therefore will have more of an accurate idea on what my target audience is. I also did a focus group based on my survey results with a group of about 7/8 people asking more specific questions.
  5. 5. Client Research For my research on the client I used the official NHS website, and looked at the past campaigns that the NHS had, they had the Change4Life one which was mainly aimed at Better Health for the older generation. The NHS is a globally well known organisation which is well respected and offer free healthcare.
  6. 6. My theme & Subject Area Research For my theme I have decided to do drinking alcohol and I have chosen to do this theme because I believe that the younger generation are more likely to abuse alcohol and normalise binge drinking than the older generation. To research this topic I searched many of the long term and short term consequences of alcohol and then got some statistics about underage drinking which I used to help with one of my chosen projects.
  7. 7. Existing Product Research For my research and to get a better idea of adverts in my topic area, I analysed 3 pieces of existing media on drinking alcohol. This helped me get a better idea on what I could do and maybe what I might not do to separate my advert to others.
  8. 8. Products and ideas The two products I will be making is one radio advert and multiple posters, I think this is the best as I have a good idea for my radio and posters catch people attention the most. In my radio advert I would want o show the statistics of underage drinking and the aggression that alcohol can have on people while in a public setting in the background and make it sound like a house party with speaking and glasses clinking. I don’t want to do any public settings like a pub because that doesn’t fit a wide majority of the ages for the target audience so instead I have opted for a house party which everyone despite their age have been to or has experience with so it is relatable in many ways. With my posters I would want to make them alike the change4life but more suited towards the younger generation and to make them more relatable than the usual advert just so it is tailored towards the 16-20 year old age limit. I know my audience will respond well to my ideas as it is aimed towards that generation and it is more relatable than most anti drinking posters you may see as they are majority aimed towards the older generation. I want to make the theme very similar to the past NHS campaign but make it more aimed towards the younger generation while keeping it recognisable to the NHS. Might have a young person drinking while showing damaged lungs and liver on their body.

×