SlideShare una empresa de Scribd logo
1 de 1
Descargar para leer sin conexión
Sony PlayStation Suomi.
 Outperforming competitors, Higher Fan Engagement, Cost
 Savings & Efficient Marketing - How Sony PlayStation made it
 all possible with Komfo’s social media marketing suite


 SITUATION                                           Solution                                               Results


Nordisk Film is a company in the Egmont Group       Sony PlayStation Suomi has a local community          Even though Sony PlayStation Suomi has the
and the leading Nordic developer, producer and      manager who manages local relevant content and        smallest number of fans compared to other Sony
distributor of creative content in movies, games,   campaigns, and helps in the implementation of         PlayStations fanpages in the Nordics, it has been
and music. Nordisk Film is the official distribu-   cross- Nordics campaigns.                             able to outcompete its direct competitors on
tor of Sony PlayStation consoles, equipment and     The Komfo platform enables real-time collabo-         Facebook within a couple of months. It’s IPM
Sony-developed games in all of the Nordic coun-     ration with colleagues in Denmark, Sweden and         score lies in the range of 5-100 which is signifi-
tries.                                              Norway, and sharing of best practices across of-      cantly higher than any brand has on Facebook in
Nordisk Film manages more than 60 facebook          fices has never been easier with an added benefit     Finland.
pages with more than 430 000 fans. Having to        of leveraging consumer insights.                      Sony PlayStation Suomi now aims to compete in-
manage so many customer “touch-points”,             On the recent Spiderman campaign, even Sony           ternally with other Sony PlayStation fanpages to
Komfo was selected the social media marketing       Entertainment Europe worked virtually side by         increase engagement and conversion.
suite vendor.                                       side each local community manager, enabling           The number-one benefit of using the Komfo
                                                    faster time to market and no bouncing forth and       Platform is the fact that it has helped Sony
In 2011, higher emphasis was made on creation       back between the many 3rd parties involved,           PlayStation generating more product exposure,
of local fanpages and Sony PlayStation Suomi got    minimizing revisions and version control.             increased brand awareness and higher engage-
its local Facebook fanpage in August 2011.          Sony PlayStation make most of their engagement        ment rates. With one campaign only, it got 3,000
With a minimal time investment, the objective       apps by themselves, and the biggest hit has been      new likes on first day, 139,000 fans saw the cam-
was to increase exposure for Sony PlayStation       a campaign to ‘Like Sweden to oblivion’ – playing     paign, reaching 1.3 million fans and friends-of-
products and gather Facebook fans around en-        on the hate/love relationship between Sweden          fans.
gagement related activities such as campaigns       and Finland.                                          Creating an app for Sony PlayStation Suomi takes
and sweepstakes.                                    ‘Without Komfo, we would not be able to create        roughly a day. To have an agency to it, it can
Another objective was to measure effects of cam-    and run our campaigns on Facebook and get the         easily take at least a week to two (…with all the
paigns, share best practices with colleagues to     results from them’ states Wille Miljas, the com-      briefing, understanding, creation, project man-
get smarter about e.g.                              munity manager of Sony PlayStation Suomi.             agement etc)– and in addition Sony PlayStation
• How to create engaging content that will keep     Sony PlayStation Suomi uses Komfo to schedule         Suomi is saving 10 000’s of Euros on apps crea-
fans following and get them to participate more     posts (status, videos, pictures and links) in order   tion!
on the page?                                        to catch the fans at the best hour of engagement      By only posting during working hours, Sony Play-
• How do we engage our fans and optimize the        e.g. in the evenings and during weekends.             Station Suomi would miss a critical opportunity
use of our human resources for that purpose?        Komfo’s IPM (Interaction per 1000 fans) score is      to get visibility they wanted to get maximum
                                                    used to ensure that the best possible content is      engagement.      Having a platform that enables
                                                    served for the fan base.                              scheduling of posts in the evenings and during
                                                                                                          weekends has increased engagement from fans
                                                                                                          significantly.
                                                                                                          ’ We are saving money with Komfo as we always
                                                                                                          have one person who makes the creative stuff
                                                                                                          and then the other countries localize accordingly’
                                                                                                          says Wille Miljas, Sony PlayStation Suomi.
                                                                                                          What is impressive is that the results are com-
                                                                                                          pletely organic and there has been not spent any
                                                                                                          Euros on Facebook ads or sponsored stories.
                                                                                                          Sony PlayStation has incurred significant cost
                                                                                                          savings in the form of marketing efficiency and
                                                                                                          the Komfo platform has contributed profoundly
                                                                                                          to the bottom line.

Más contenido relacionado

Destacado

Case Stydy of Stratigic Management for Nintendo
Case Stydy of Stratigic Management for NintendoCase Stydy of Stratigic Management for Nintendo
Case Stydy of Stratigic Management for NintendoSorawit Yuenyongvithayakul
 
Nintendo Strategic Recommendation
Nintendo Strategic RecommendationNintendo Strategic Recommendation
Nintendo Strategic RecommendationBasim Al-Baker
 
遊戲行銷與企劃 Game marketing and planning -Class 4 _Introduction of the public rela...
遊戲行銷與企劃 Game marketing and planning -Class 4 _Introduction of the public rela...遊戲行銷與企劃 Game marketing and planning -Class 4 _Introduction of the public rela...
遊戲行銷與企劃 Game marketing and planning -Class 4 _Introduction of the public rela...FAUST CHOU
 
Marketing case of sony
Marketing case of sonyMarketing case of sony
Marketing case of sonyDuy Nguyen
 
Nintendo Case Study
Nintendo Case StudyNintendo Case Study
Nintendo Case StudyÖzge Duman
 
Sony Marketing Plan Slide Show
Sony Marketing Plan Slide ShowSony Marketing Plan Slide Show
Sony Marketing Plan Slide ShowStephen Giusti
 
Nintendo Marketing Strategy analysis and proposal
Nintendo Marketing Strategy analysis and proposalNintendo Marketing Strategy analysis and proposal
Nintendo Marketing Strategy analysis and proposalJuan Mejia
 

Destacado (9)

Case Stydy of Stratigic Management for Nintendo
Case Stydy of Stratigic Management for NintendoCase Stydy of Stratigic Management for Nintendo
Case Stydy of Stratigic Management for Nintendo
 
Nintendo Strategic Recommendation
Nintendo Strategic RecommendationNintendo Strategic Recommendation
Nintendo Strategic Recommendation
 
遊戲行銷與企劃 Game marketing and planning -Class 4 _Introduction of the public rela...
遊戲行銷與企劃 Game marketing and planning -Class 4 _Introduction of the public rela...遊戲行銷與企劃 Game marketing and planning -Class 4 _Introduction of the public rela...
遊戲行銷與企劃 Game marketing and planning -Class 4 _Introduction of the public rela...
 
4 ps sony marketing mix abhi
4 ps sony marketing mix abhi4 ps sony marketing mix abhi
4 ps sony marketing mix abhi
 
Marketing case of sony
Marketing case of sonyMarketing case of sony
Marketing case of sony
 
Nintendo Case Study
Nintendo Case StudyNintendo Case Study
Nintendo Case Study
 
Sony Marketing Plan Slide Show
Sony Marketing Plan Slide ShowSony Marketing Plan Slide Show
Sony Marketing Plan Slide Show
 
Nintendo Marketing Strategy analysis and proposal
Nintendo Marketing Strategy analysis and proposalNintendo Marketing Strategy analysis and proposal
Nintendo Marketing Strategy analysis and proposal
 
Sony ppt
Sony pptSony ppt
Sony ppt
 

Similar a Sony PlayStation Suomi - Use case

XM Asia Sony Football Asia Case Study
XM Asia Sony Football Asia Case StudyXM Asia Sony Football Asia Case Study
XM Asia Sony Football Asia Case StudyPaul Soon
 
Theorem, Nokia, ESPN Case Study: Working With Production Partners To Deliver ...
Theorem, Nokia, ESPN Case Study: Working With Production Partners To Deliver ...Theorem, Nokia, ESPN Case Study: Working With Production Partners To Deliver ...
Theorem, Nokia, ESPN Case Study: Working With Production Partners To Deliver ...Lucy James
 
Marketing Plan- Sony Playstation 3
Marketing Plan- Sony Playstation 3Marketing Plan- Sony Playstation 3
Marketing Plan- Sony Playstation 3Lisa Brown
 
Joel Eby: Creative Direction and Design Portfolio
Joel Eby: Creative Direction and Design PortfolioJoel Eby: Creative Direction and Design Portfolio
Joel Eby: Creative Direction and Design PortfolioJoel Eby
 
ERP Case Study On Sony Corporation
ERP Case Study On Sony CorporationERP Case Study On Sony Corporation
ERP Case Study On Sony CorporationParimal Patel
 
Gender Stereotypes In Video Games
Gender Stereotypes In Video GamesGender Stereotypes In Video Games
Gender Stereotypes In Video GamesJennifer Robinson
 
Sony Ericsson case study; from 300k to 3 million Facebook fans in under 9 months
Sony Ericsson case study; from 300k to 3 million Facebook fans in under 9 monthsSony Ericsson case study; from 300k to 3 million Facebook fans in under 9 months
Sony Ericsson case study; from 300k to 3 million Facebook fans in under 9 monthsReputation Online
 
Innovation Audit Sony
Innovation Audit Sony Innovation Audit Sony
Innovation Audit Sony SmirithiK
 
Sony internet excercise
Sony internet excerciseSony internet excercise
Sony internet excerciseGursharan123
 
Sony internet excercise
Sony internet excerciseSony internet excercise
Sony internet excerciseGursharan123
 
HKD2 - Facebook - Social Changes Everything
HKD2 - Facebook - Social Changes EverythingHKD2 - Facebook - Social Changes Everything
HKD2 - Facebook - Social Changes EverythingH&K Demystifying Digital
 
P1(F) – Games Development Software
P1(F) – Games Development SoftwareP1(F) – Games Development Software
P1(F) – Games Development Softwareemma1fraser
 
Fantacalcioville on Facebook
Fantacalcioville on FacebookFantacalcioville on Facebook
Fantacalcioville on FacebookLiveXtension
 
Sony mgt project - group 4 new
Sony   mgt project - group 4 newSony   mgt project - group 4 new
Sony mgt project - group 4 newabdulhamid alkorbi
 
Learnings From Successful Facebook Social Campaigns - Nudge - Social Media Wo...
Learnings From Successful Facebook Social Campaigns - Nudge - Social Media Wo...Learnings From Successful Facebook Social Campaigns - Nudge - Social Media Wo...
Learnings From Successful Facebook Social Campaigns - Nudge - Social Media Wo...Nudge Social Media
 

Similar a Sony PlayStation Suomi - Use case (20)

XM Asia Sony Football Asia Case Study
XM Asia Sony Football Asia Case StudyXM Asia Sony Football Asia Case Study
XM Asia Sony Football Asia Case Study
 
Sony
SonySony
Sony
 
SONY
SONYSONY
SONY
 
Theorem, Nokia, ESPN Case Study: Working With Production Partners To Deliver ...
Theorem, Nokia, ESPN Case Study: Working With Production Partners To Deliver ...Theorem, Nokia, ESPN Case Study: Working With Production Partners To Deliver ...
Theorem, Nokia, ESPN Case Study: Working With Production Partners To Deliver ...
 
Marketing Plan- Sony Playstation 3
Marketing Plan- Sony Playstation 3Marketing Plan- Sony Playstation 3
Marketing Plan- Sony Playstation 3
 
Joel Eby: Creative Direction and Design Portfolio
Joel Eby: Creative Direction and Design PortfolioJoel Eby: Creative Direction and Design Portfolio
Joel Eby: Creative Direction and Design Portfolio
 
ERP Case Study On Sony Corporation
ERP Case Study On Sony CorporationERP Case Study On Sony Corporation
ERP Case Study On Sony Corporation
 
Sony
SonySony
Sony
 
Sony Marketing Mix
Sony Marketing MixSony Marketing Mix
Sony Marketing Mix
 
Gender Stereotypes In Video Games
Gender Stereotypes In Video GamesGender Stereotypes In Video Games
Gender Stereotypes In Video Games
 
Sony Ericsson case study; from 300k to 3 million Facebook fans in under 9 months
Sony Ericsson case study; from 300k to 3 million Facebook fans in under 9 monthsSony Ericsson case study; from 300k to 3 million Facebook fans in under 9 months
Sony Ericsson case study; from 300k to 3 million Facebook fans in under 9 months
 
Innovation Audit Sony
Innovation Audit Sony Innovation Audit Sony
Innovation Audit Sony
 
Sony Playstation 3
Sony Playstation 3Sony Playstation 3
Sony Playstation 3
 
Sony internet excercise
Sony internet excerciseSony internet excercise
Sony internet excercise
 
Sony internet excercise
Sony internet excerciseSony internet excercise
Sony internet excercise
 
HKD2 - Facebook - Social Changes Everything
HKD2 - Facebook - Social Changes EverythingHKD2 - Facebook - Social Changes Everything
HKD2 - Facebook - Social Changes Everything
 
P1(F) – Games Development Software
P1(F) – Games Development SoftwareP1(F) – Games Development Software
P1(F) – Games Development Software
 
Fantacalcioville on Facebook
Fantacalcioville on FacebookFantacalcioville on Facebook
Fantacalcioville on Facebook
 
Sony mgt project - group 4 new
Sony   mgt project - group 4 newSony   mgt project - group 4 new
Sony mgt project - group 4 new
 
Learnings From Successful Facebook Social Campaigns - Nudge - Social Media Wo...
Learnings From Successful Facebook Social Campaigns - Nudge - Social Media Wo...Learnings From Successful Facebook Social Campaigns - Nudge - Social Media Wo...
Learnings From Successful Facebook Social Campaigns - Nudge - Social Media Wo...
 

Sony PlayStation Suomi - Use case

  • 1. Sony PlayStation Suomi. Outperforming competitors, Higher Fan Engagement, Cost Savings & Efficient Marketing - How Sony PlayStation made it all possible with Komfo’s social media marketing suite SITUATION Solution Results Nordisk Film is a company in the Egmont Group Sony PlayStation Suomi has a local community Even though Sony PlayStation Suomi has the and the leading Nordic developer, producer and manager who manages local relevant content and smallest number of fans compared to other Sony distributor of creative content in movies, games, campaigns, and helps in the implementation of PlayStations fanpages in the Nordics, it has been and music. Nordisk Film is the official distribu- cross- Nordics campaigns. able to outcompete its direct competitors on tor of Sony PlayStation consoles, equipment and The Komfo platform enables real-time collabo- Facebook within a couple of months. It’s IPM Sony-developed games in all of the Nordic coun- ration with colleagues in Denmark, Sweden and score lies in the range of 5-100 which is signifi- tries. Norway, and sharing of best practices across of- cantly higher than any brand has on Facebook in Nordisk Film manages more than 60 facebook fices has never been easier with an added benefit Finland. pages with more than 430 000 fans. Having to of leveraging consumer insights. Sony PlayStation Suomi now aims to compete in- manage so many customer “touch-points”, On the recent Spiderman campaign, even Sony ternally with other Sony PlayStation fanpages to Komfo was selected the social media marketing Entertainment Europe worked virtually side by increase engagement and conversion. suite vendor. side each local community manager, enabling The number-one benefit of using the Komfo faster time to market and no bouncing forth and Platform is the fact that it has helped Sony In 2011, higher emphasis was made on creation back between the many 3rd parties involved, PlayStation generating more product exposure, of local fanpages and Sony PlayStation Suomi got minimizing revisions and version control. increased brand awareness and higher engage- its local Facebook fanpage in August 2011. Sony PlayStation make most of their engagement ment rates. With one campaign only, it got 3,000 With a minimal time investment, the objective apps by themselves, and the biggest hit has been new likes on first day, 139,000 fans saw the cam- was to increase exposure for Sony PlayStation a campaign to ‘Like Sweden to oblivion’ – playing paign, reaching 1.3 million fans and friends-of- products and gather Facebook fans around en- on the hate/love relationship between Sweden fans. gagement related activities such as campaigns and Finland. Creating an app for Sony PlayStation Suomi takes and sweepstakes. ‘Without Komfo, we would not be able to create roughly a day. To have an agency to it, it can Another objective was to measure effects of cam- and run our campaigns on Facebook and get the easily take at least a week to two (…with all the paigns, share best practices with colleagues to results from them’ states Wille Miljas, the com- briefing, understanding, creation, project man- get smarter about e.g. munity manager of Sony PlayStation Suomi. agement etc)– and in addition Sony PlayStation • How to create engaging content that will keep Sony PlayStation Suomi uses Komfo to schedule Suomi is saving 10 000’s of Euros on apps crea- fans following and get them to participate more posts (status, videos, pictures and links) in order tion! on the page? to catch the fans at the best hour of engagement By only posting during working hours, Sony Play- • How do we engage our fans and optimize the e.g. in the evenings and during weekends. Station Suomi would miss a critical opportunity use of our human resources for that purpose? Komfo’s IPM (Interaction per 1000 fans) score is to get visibility they wanted to get maximum used to ensure that the best possible content is engagement. Having a platform that enables served for the fan base. scheduling of posts in the evenings and during weekends has increased engagement from fans significantly. ’ We are saving money with Komfo as we always have one person who makes the creative stuff and then the other countries localize accordingly’ says Wille Miljas, Sony PlayStation Suomi. What is impressive is that the results are com- pletely organic and there has been not spent any Euros on Facebook ads or sponsored stories. Sony PlayStation has incurred significant cost savings in the form of marketing efficiency and the Komfo platform has contributed profoundly to the bottom line.