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Integrating e-Commerce into your Customer Experience

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Learn about the synergies to be achieved by integrating IBM WebSphere Commerce with Magnolia. We will provide an overview of how to build applications that integrate with WebSphere Commerce and how to implement large catalogs of online products using Magnolia. You will see some examples, as well as strategies to quickly showcase products, launch campaigns and personalize content.

Publicado en: Tecnología
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Integrating e-Commerce into your Customer Experience

  1. 1. 1
  2. 2. Magnolia Digital Breakfast • Wednesday, Sep 23, 2015 • London, UK Integrating e-Commerce Into Your Customer Experience Jan Haderka 2
  3. 3. Unsplash3
  4. 4. Unsplash Why talk about any integration? 4
  5. 5. Unsplash / Maja Petric Integrations Google Analytics Jelastic Groovy Spring LDAP /ADNTLM Alfresco Bright- cove Share- point Photo- shop Magento Hybris Campaign Monitor Click- density Optimizely Steelhouse Canvas Atom /RSS AddThis Facebook Share- This Twitter Apache Solr Apache OFBiz SAP 5
  6. 6. Unsplash / Maja Petric Is it really easy to integrate? 6
  7. 7. Unsplash / Maja Petric Who owns the integration? 7
  8. 8. Unsplash / Maja Petric Is support available? 8
  9. 9. Unsplash / Maja Petric What about upgrade path? 9
  10. 10. •09/14 IBM Smarter Commerce Connector •10/14 Canto Cumulus •10/14 AWS Autoscaling Solution •11/14 New Solr Integration •11/14 IBM Analytics Connector •12/14 InfusionSoft Connector •01/15 Eloqua Connector •01/15 KonaKart Connector •02/15 IBM Bluemix Bundle •03/15 Smarter Commerce Segments availability in personalization •04/15 SugarCRM Connector •07/15 Salesforce Connector •09/15 IBM SilverPop Connector Unsplash / Maja Petric10
  11. 11. Unsplash / Maja Petric ✔ ✔ ✔ ✔ ✔ ✔ 11
  12. 12. Unsplash / Maja Petric •Personalization & Marketing Automation •Eloqua •InfusionSoft •Commerce •IBM Smarter Commerce •KonaKart •Customer service management •SugarCRM •Salesforce •Analytics, testing and optimisation •Google Analytics •IBM Digital Analytics •On-site search •Solr 12
  13. 13. Unsplash / Maja Petric ✔ ✔ ✔ ✔ 13
  14. 14. Unsplash / Maja Petric •Cloud •AWS •Bluemix •Softlayer •RackSpace •IoT •kontakt.io •estimote 14
  15. 15. Soft- Layer Unsplash / Maja Petric Integrations Google Analytics IBM Digital Analytics AWSJelastic IBM Bluemix Groovy Spring LDAP /ADNTLM Alfresco Canto Cumulus Bright- cove Share- point Photo- shop Broad- Leaf KonaKart IBM Smarter Commerce Salesforce SugarCRM Campaign Monitor Click- density Eloqua Optimizely Steelhouse Canvas Atom /RSS AddThis Facebook Flickr Share- This Twitter Apache Solr Apache OFBiz SAP Magento Rack- space Silverpop 15
  16. 16. E-COMMERCE 16
  17. 17. Is it a number of transactions? Why does anyone need to integrate CMS and Commerce? Is it back-office integrations? Is it on-site search? Can CMS become PIM or MDM? 17 17
  18. 18. What do commerce customers do? How do they behave? 18 18
  19. 19. Old Faithful Shop in Vancouver, BC1919
  20. 20. Old Faithful Shop in Vancouver, BC Nice and easy to use? ✔ 2020
  21. 21. Good price? Old Faithful Shop in Vancouver, BC ✔ 2121
  22. 22. Old Faithful Shop in Vancouver, BC Fast shipping? ✔ 22
  23. 23. Old Faithful Shop in Vancouver, BC Personal? 23
  24. 24. Old Faithful Shop in Vancouver, BC Emotional? 24
  25. 25. Victor Hanacek When do I shop? - when I’m bored in public transport or at the airport or waiting for some or other appointment 25
  26. 26. Victor Hanacek26 How do I shop? I search for product, once found, look for reviews, comments, blogs about the product and only then i buy
  27. 27. 27 Victor Hanacek Where do I shop? • where I was last • where it is cheapest • where i like shopping
  28. 28. Old Faithful Shop in Vancouver, BC Get Personal, turn on emotions Engage the shopper Tell story Do campaigns Provide content 2828
  29. 29. But this is job of Marketing! Fine, but what are the tools for the job? 29
  30. 30. Proper analytics To see what’s going on and where traffic goes 30
  31. 31. To see what engages shoppers best 31 Testing & Optimization tools
  32. 32. Because not all shoppers are the same 32 Personalization
  33. 33. To empower team to deliver fast 33 Content Management
  34. 34. 34 Today, our journalists can independently publish their articles in less than seven minutes and we no longer need to provide technical support. Flavio Simoes, Information Technology Manager, Grupo Meio & Mensagem
  35. 35. Content Management Refocus team on creativity 35
  36. 36. 36 “With Magnolia, content editors are not only able to edit copy in paragraphs, but also have the ability to create and customize rich interactive features. For example, if you have an interactive screenshot, with clickable and hoverable areas, editors can simply enter parameters themselves.” Mark Halvorson, Head of Creative Strategy and Video, Atlassian
  37. 37. Content Management To deliver good experience to customers 37
  38. 38. 38 “With Magnolia, we reinvented Virgin America’s digital content presence to complement and support our recently re-launched website. We rely heavily on our site both to generate revenue, as well as to reinforce our brand – Magnolia understood our dual goals for the website and their CMS is an important component of a truly revolutionary airline site that makes it easier for travelers to book and manage travel – and explore our branded content – across devices.” Luanne Calvert, CMO, Virgin America
  39. 39. 39 “Today’s e-commerce is 90% content and 10% transaction” Dean Adams,Commerce Solution Specialist, IBM Pete
  40. 40. 40 Content is again major differentiator “Today’s e-commerce is 90% content and 10% transaction” Dean Adams,Commerce Solution Specialist, IBM
  41. 41. 41 Content helps reinforce your brand “Today’s e-commerce is 90% content and 10% transaction” Dean Adams,Commerce Solution Specialist, IBM Content is again major differentiator
  42. 42. 42 Retailers are becoming again content producers Blogs Events Magazines Campaigns
  43. 43. 43 Content helps reinforce your brand Content is again major differentiator “Today’s e-commerce is 90% content and 10% transaction” Dean Adams,Commerce Solution Specialist, IBM “How we shopped 18 months ago is completely different from how we shop today” Partner Manager, Cloud based e-commerce vendor
  44. 44. 44 Your shop needs to change too! Content helps reinforce your brand Content is again major differentiator “Today’s e-commerce is 90% content and 10% transaction” Dean Adams,Commerce Solution Specialist, IBM “How we shopped 18 months ago is completely different from how we shop today” Partner Manager, Cloud based e-commerce vendor
  45. 45. Thank You! 45

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