The Age of the IOT & Digital Business

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The Internet of Things is one of the single biggest disruptive factors in today’s digital landscape. Companies need to plan out an IoT strategy that allows them to use data to create personalized content for customers across different channels. Boris Kraft, Chief Visionary Officer of Magnolia, will be explaining the role of the digital business platform, and how it should form the hub for a company’s web, mobile and Internet of Things initiatives.

Internet Technology

THE AGE OF IOT &
DIGITAL BUSINESS
H O W T O R I D E T H E S H O C K W A V E S O F A C H A N G I N G W E B
By Shalom Jacobovitz / CC-BY-SA 2
DIGITAL CONTENT BREAKFAST IBM LONDON 2015 BORIS KRAFT, CVO, MAGNOLIA INTL.

Boris Kraft
Chief Visionary Ofﬁcer & Co-founder
Magnolia International AG

A DIGITAL BUSINESS PLATFORM WITH A CMS AT ITS CORE

“Everything changes and nothing stands still.”
—Heraclitus

digital transformation
customer
experience
operational
processes
business
models

“We took a fresh look. We wanted to not
even think about it as an airline site,
but as an ecommerce site.”
— Luanne Calvert, CMO, Virgin America
Source: http://mashable.com/2014/05/31/virgin-america-website

? WWW !
.css
.html
.js
IoT
!
NET
!
!
!
!
!
!

By NASA/Carla Ciofﬁ
YOU ARE HERE
IOT PROVIDES THE ROCKET BOOSTERS

IoT is an API for the real world.
Zak Greant, Sr. Technical Evangelist, Magnolia

Things with sensors, connectivity
& logic that communicate with
you, others & among themselves.

BY 2020, MORE THAN SEVEN BILLION
PEOPLE AND BUSINESSES, AND AT
LEAST 30 BILLION DEVICES, WILL BE
CONNECTED TO THE INTERNET.
JORGE LOPEZ, VP & DISTINGUISHED ANALYST, GARTNER

Characteristics
of the digital
transformation

Disintermediation
Dematerialization
Massive
Disruption

Legacy
channels
devalue
Movies
Music
TV
Radio
News
$5bn
deﬂation
’00-‘07
… with
<30 staff

Self-service
beats direct
service
Amazon

Net sales
revenue of Amazon
from 2004 -2014  
(in billion U.S.
dollars)

Self-service
beats direct
service
Amazon
Travel

Annual
travel e-
commerce sales
in the USA 2002
-2014 (in billion
U.S. dollars)

Self-service
beats direct
service
Amazon
TravelBanking
Insurance

Access vs.
Ownership
Streaming
SAAS
Sharing
economy

DIGITAL BUSINESS IS ABOUT THE CREATION
OF NEW BUSINESS DESIGNS BY BLURRING THE
BOUNDARIES OF PHYSICAL & DIGITAL WORLDS
(GARTNER)

1. Do you
have the right
people?
…and are they
empowered
to act?

2. Do you
know what
you want?
Can you know
how to
get there?
Accelerated
change
Time to
market

Infrastructure & services
Analytics Commerce IoT … ×1000s
Digital Business Platform
Audiences & channels
Mobile
!
WWW
!
App
!
IoT
!
…
!

OPEN SUITE IS A STRATEGIC
ENGINEERING-BASED APPROACH TO
TURN CHALLENGE INTO OPPORTUNITY

Prioritize
adaptability, ﬂexibility
& integration

USE THIS APPROACH BY BUILDING
STEP-BY-STEP ON A PLATFORM

Open Suite
Approach
Empower
employees
ease of use
Agility
Unify digital
infrastructure
Unify digital
touchpoints

QUESTIONS?
twitter.com/@bkraft plus.google.com/+BorisKraft http://betterFasterBigger.com

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