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1. Summer Training Project Report
“ Evaluation of promotional activities of
SUMITOMO in uttar pradesh”

2. Content
Introduction
Objectives
 Promotional strategy
 Suggestion
Conclusion

3. Introduction
 Pesticides are broadly classified into four major
groups:
insecticides, fungicides,
herbicides and rodenticides.
 In India, crops are affected by over 200 major pests,
100 plant diseases, hundreds of weeds and other
pests like nematodes, harmful Insects and rodents.
 These days pesticide is the most important input
sustainable development of agriculture.

4. Sumitomo chemical established in
September 22, 1913 to manufacture
fertilizer from sulfur di oxide
emitted from smelting operation at
the Besshi copper mine in Nihama,
with the aim of solving Environment
problem caused by the emission.

5. Continue…
Inorganic and organic industrial chemicals
Alumina products
Organic chemicals
Optical materials
Agricultural insecticides
Organic rubber chemicals
pharmaceuticals.

6. Where we are
1.Bayer (Germany) - $7,458 m
2.Syngenta (Switzerland) - $7,285 m
3.BASF (Germany) - $4,297 m
4.Dow Agro Sciences (USA) - $3,779 m
5.Monsanto (USA) - $3,599 m
6.DuPont (USA) - $2,369 m

7. Objectives
1
 To study the promotional strategy of
Sumitomo limited in U.P.
 To study of farmers and dealers expectations
from company.
 To Know the perception of sumitomo
company in farmers minds.
 To find out the market potential of
sumitomo’s products in the market.

8. Promotional
Activities of
SUMITOMO INDIA LTD
in (UP)

9. Promotional activities
Sumitomo chemical is working at the root level
and achieving the desire goal in insecticides
sector.
Organization is working on both ways
(1)PULL PROCESS
(2) PUSH PROCESS

10. (A) Farmer meetings
(1)Individual farmer meeting
(2) Group farmers meeting

11. Villages visited in MEERUT
& HAAPUD Districts.
Meerut Haapud
Ramraj Sadarpur Babugarh
Behsuma Kakori Upeda
Hashampur Mod kalaan Chaupla
Saifpur Khilvaai Rasoolpur
Firozpur Kakori Shimbhaoli
Roshan nagar Himmatpur
Sambleda Jannupura

12. (B) Poster/calender

13. Postering Villages during
Internship
Lakhimpur Gola
Goomchini Rampur Banvaripur
Amritaganj Ramnagar Gyanpur
Mahola Pipraavan Buddhapur
Fardhaan Nakha Sainpur
Naardolpur Pepari Pahaarpur
Berihaataranpur Vishnupur Mohammadpur
Village maheva Usiapurva Gram nagra

14. (C) Demonstration-

15. Demonstrated products

16. Demo products for
ladyfinger

17. Demonstrations
Names of
farmer
Crop Product/S Insect/
Pest/
Growth
Result Village Contacts
No.
Tejram Ladyfinger Dantotsu Aphid Excellent Gram nagra
(Gola)
9918757572
Pankaj
kumar
Ladyfinger Dantotsu+
progibb
Aphid Excellent Vishnupur
(Lakhimpur)
980779018
9
Mayaram sugercane Progibb Tillring Excellent Sherpur
(lakhimpur)
988915279
9
Mohd
.Gaffar
Bringel Dantotsu Shoot
borer
No result Kheeri
(Lakhimpur)
8737844737

18. (D) Leaflet-
.

19. (E) Dealership-
Sumichem india
creating a mass
group
of dealership in
whole
U.P. for its product
expention.

20. Dealers list in Lakhimpur
Name Firm’s name Village Contact no.
Rupendr singh Dashmesh fertilizer Maheva ganj 9838588565
Shambhu dayaal
verma
Om beej bhandaar Maheva ganj 9918525499
Susheel verma Krishi seva kendra Rangeela nagar 9936164101
Sateesh kumar Kumar khad
bhandaar
Behjam 9616525711
Rajesh giri Giri fertilizer Kaasta 9838155140
Ram verma Shivram fertilizer Lagucha 9451237308
Vijay singh Patel fertilizer Amritaganj 9838002520
Kriishna pal siingh Balaji pesticide Bhoolanpur 9554355135
Ashok verma New verma
fertilizer
Phattepur 94522520973

21. Dealers list in GOLA
Name firm’s name village Contact no.
Ajay gupta Gupta beej ghar Gola 9984479805
Baldev singh Gurunanak khad
bhandar
Peparia dhani 9453938499
Gurbaaj singh Dashmesh
fertilizer
Peparia dhani _
Balraj singh Singh krishi
kendra
Pahaarpur 9889048084
Bablu gupta Gupta fertilizer Mohammadi 9453897645
Shyam kumar Shyam pesticides Mohammadi 9559933512
Rupram Kisan fertilizer Ganeshpur 8756587050

22. Dealers Expectation from
company
 Improve promotional
activities
 Improve credit policy
 Improve field staff
 Keep limited dealers
 Regular contact

23. (F) Advertisement van
These vans are working in
All India as well as in U.P.
meet the farmers and
aware them for the
products.
These vans carry also
Demonstration matter

24. Farmers Details formate
Farmers
name/villag
e
Area
/acre
Main
Crops
Insect
/pest
Desea
se
Weeds Manag
ement
Conta
ct no.
Percep
tion
Tej ram
Gram nagra
30 S.P.W.
vegeta
bls
ESB,
BPH
APHID
Red
rot,
rust
all Accord
ing by
retailer
991875
7572
Yes
Mohd Gaffar
vill,. kheeri
50 vegeta
bles
Fruit
borrre,
Leaf
roller
Leaf all By
referen
ce, self
873784
4737
No

25. Farmers Expectation from
company
 Reasonable price
 Good quality
 Demonstration
 Easily availability
 Expert visit

26. SWOT Analysis

27. Strength- Due to the good response sumitomo
is making a possitive value in the minds of
farmers.
Sumitomo’s product LEADER made a high
recognition in consumers minds.
Quick response of company provide a great
energy to field level workers.
SUMITAZ 4% G.R. Is now a reliable product
for consumer.

28. Weakness-
Sumitomo chemical is working specially on
pesticides not for weedcides and Farmers are
also interested in weedicides too.
Being the top 10 Insecticide company in the
world it takes long procedure for make a
demonstration
Lack of staff members.

29. Opportunities-
Sumitomo is working in selected area in U.p.
and can increase in working Area.
 Organization should try to contact with
Sugar mill for Increasing the sells.
Organization can held farmers fairs in District
to district.
Sumitomo can work on remaining area in
fertilizer and bio-fertilizer besides
isecticides/pesticides

30. Threat –
Organization has a Chain of rival like, Bayer,
Dupont, Syngenta, UPL(Unoted Phosphorus
limited), Makhtesim agan and so on.
These all Insecticides have the alternative
products of sumitomo like Dantotsu v/s
Coragen.

31. Suggestions
 Sumitomo should use the rhythm words like
Bayer crop science, UPL and so on
i.e. Topstar ki fuhaar , Faslon me Chamatkaar.
UPL ka jhatka, Gulli danda latka.
 Sumitomo also should use the printed Polly bag
as a promotion strategies.
 Use of audio cliping before local song.
 U.P. has a lots of potential so company should
work in all over U.P.

32. Conclusion
Sumitomo chemical has introduced a new
technique in insecticide sector and using a very
latest technique in the world.
Sumitomo developed a technique which is
dangerous only for Hemoglobin free insects,
which is definitely appriciateable and Pheretima
posthuma is sure safe by these products.
Company should improve farmers meeting
and free sampling to promotes it’s products.

33. `