Se ha denunciado esta presentación.
Se está descargando tu SlideShare. ×
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Cargando en…3
×

Eche un vistazo a continuación

1 de 10 Anuncio
Anuncio

Más Contenido Relacionado

Más reciente (20)

Anuncio

ppt mis1.pptx

  1. 1. Topic: BROWSES WARS: MICROSOFT VERSUS NETSCAPE Presented By: Mahesh Solanki Guidence By: Dr.Aarti Joshi
  2. 2. Introduction  In early, Microsoft’s marketing team was debating product-Introduction strategy for their new browser Internet Explore.  The Microsoft marketing team was motivated by the goal of Bill Gates Microsoft’s CEO, to become the market leaders in the browsers – software Industry.  They planned to Introduce their product in October 1995, a little over one year after Netscape Navigator
  3. 3. Key Problems of this case  Requiring OEMS that pre – installed Windows 95 to have exclusive contract with microsoft that would prevent them from pre – installing a competitive product  Should money be spent on enhancing the product or promoting it  .
  4. 4. Background  Netscape’s browser’s dominated the browsers dominated the browser industry almost 60 percent market share in late 1994.  Host computers connected to the Internet were expected to go up to roughly16.2 million by 1997.  With improvements to Internet security, Internet commerce was projected to grow to $2.6 billion in 1996 and $220 billion by 2001
  5. 5. Issue : 1 • Who is the targeted audience OEM or end- users?  Target audience may be dictated by age, gender, income, location, interest or other factor.  The specific group of customers most likely to want your product or services, and therefore the group of people who should see your ad campaigns
  6. 6. Issue : 2 • Should advertising attract new customers or competitors customers.  Advertising can also increase visitibility within your industry, helping your attract partners that can expand your business.  Advertising attracts customer to your business and increase your sale
  7. 7. Issue : 3 • What factors relate to retaining or stealing market share  A company’s market share is the percentage its control the total market for its product and services  Companies increase market share through innovation, customer relationship and acquiring competitors
  8. 8. Why this solution was chosen • The specific group of customers most likely to want your product or services, and therefore the group of people who should see your ad campaigns • Advertising attract customer to your business and increase your sale.
  9. 9. Recommendation • Do to improve customer services with call every client and give free home delivery •

×