The New Season of Mahindra Great Escape receives an enthusiastic participation

1. 59th Mahindra Great Escape concludes successfully in Panvel, near Mumbai
The New Season of Mahindra Great Escape receives an enthusiastic participation
July 25, 2010, Mumbai: The 59th edition of the Mahindra Great Escape, one of India‟s most loved off-
roading adventures, concluded successfully in Panvel, near Mumbai with over 70 vehicles from the
Mahindra stable manoeuvring the challenging route. Mahindra customers from Mumbai and neighbouring
areas participated in the rally. The Panvel event received an overwhelming response from offroading
enthusiasts.
The rally was flagged off by Mr. Rajan Wadhera, Chief Executive, Technology Product Development &
Sourcing, Mahindra & Mahindra Ltd at 10:00 am from Panoramic Resort on the Mumbai-Goa Road, near
Karnala Bird Sanctuary in Panvel district. Iconic Mahindra SUVs including the Scorpio, Bolero, Getaway,
Legend, Major and Classic negotiated an arduous, undulating route of over 60 km to reach the finish
point.
“We are delighted to have chosen Panvel, near Mumbai, as the venue for the 59th edition of the
Mahindra Great Escape. The scenic yet challenging route was an off roader‟s delight and gave Mahindra
customers an idea of the tough and enduring nature of Mahindra vehicles. The adrenaline rush was
palpable and the atmosphere was absolutely charged up. Infact, for the first time there were live tweets
by participants on the Mahindra Great Escape, thereby adding up to the overall excitement. We plan to
return with another fun-filled edition of the Great Escape, shortly,” said Mr. Vivek Nayer, Senior Vice
President, Marketing, Automotive Sector, Mahindra & Mahindra Ltd.

2. This edition of the Mahindra Great Escape was conducted in association with JK Tyres, Bosch and Servo
Lubricants. The Mahindra Great Escape route was chalked out by the Mahindra team, while the „With You
Hamesha‟ service team ensured that participants could enjoy the rally unhindered.
Mahindra Great Escape – a customer-centric initiative from Mahindra
Initiated in 1996, the Mahindra Great Escape is a non-competitive, off-road rally to encourage Mahindra
customers to test the strength of their vehicles on terrain other than tarmac. Mahindra vehicles are tough
and rugged and are known for their reliable nature. The Great Escape serves as a platform to highlight
this incredible ability and experience the thrills of 4x4 adventures. Through the years, the Great Escape
has acquired a reputation as one of India‟s premier off-roading events with each edition seeing eager
participation from die-hard Mahindra fans and customers alike. From the hills of Coorg and the tea
estates of Munnar to the undulating sand dunes of Mandawa in Rajasthan, the Great Escape has blazed a
unique trail across the length and breadth of India. The Mahindra Great Escape was recently held in
Chandigarh, Hyderabad, Munnar in Kerala, Coorg in Karnataka, Goa and also at Shahpur near Mumbai.
About The Mahindra Group
Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1
billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership
position in utility vehicles, tractors and information technology, with a significant and growing presence in
financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is
an embodiment of global excellence and enjoys a strong corporate brand image.
Mahindra is the only Indian company among the top tractor brands in the world. It is today a full-range
player with a presence in almost every segment of the automobile industry, from two-wheelers to CVs,
UVs, SUVs and sedan. Mahindra recently acquired a majority stake in REVA Electric Car Co Ltd. (now
called Mahindra REVA), strengthening its position in the Electric Vehicles domain.
The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business
and information technology services company, Satyam Computer Services. The company is now known
as Mahindra Satyam.
Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first
Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008- 09.
For further enquiries, please contact:
Ms. Roma Balwani
Senior Vice President & Head - Corporate Communications
Mahindra & Mahindra Ltd.
Tel: (+91-22) 2490 1441
Fax: (+91-22) 2490 0830
Email: balwani.roma@mahindra.com