1. Professional Marketer
Brand Management, Corporate Marketing, PR,CSR , CRM , Loyalty
Retailing and Private Label
From a | volunteer trainer | to | Corporate Brand Manager |
| Mahmoud M. Fathalla |MBA-KFUPM
| Pharmacies Senior Brand Manager | at Al-Dawaa Medical Services Co. KSA
MBA- King Fahad University for Petroleum and Minerals KFUPM- KSA
| Contact Information |
Email Address:| mahmoudfathalla2002@yahoo.com , | mfa@al-dawaa.com.sa |
Mobile Phone: +966. (0501809524) Address: Dammam, Eastern Province, Saudi Arabia
Target Job
 Target Job Title: Marketing Manager, BDM, Private Label Manager, Brand Manager.
 Target Industry: Marketing; Pharmaceutical; Retail/Wholesale; Public Relations;
Healthcare, other; Advertising , Career Level: Management
Experience (7 Years’ experience in Marketing & Retail sector)
Pharmacies | Senior Brand Manager |
 January 2012 - Present | Pharmacies Senior Brand Manager - Al-Dawaa
Pharmacies| Reporting to: Marketing Director.
 At Al-Dawaa Medical Services Co. ltd www.al-dawaa.com , Saudi Arabia , billion USD
turnover leading Company of Pharmaceutical and customer service networks in KSA by
Providing the optimal services and products through distribution business unit holding
more than 38 vendors distribution in MENA and a network of + 600 pharmacies.

2. Profile:
 Member of New Project development team including company directors of Al-Dawaa which
has the responsibilities of business development through local market opportunities and
suppliers selection. New Market trends and products evaluation team member and
Exhibitions visits, Ex Exhibition participation Cosmoprof Europe/Italy, Arab Health, Canton
Fair China.
 Manager of “Pharmacies Branding Unit” with five subordinates for on-site activities
implementation & to Al-Dawaa offline & online programs including social media channels
 Developing /implementing marketing activities focused on Branding and sales effectiveness
of Al-Dawaa Pharmacies in addition to Health Awareness campaigns and CSR initiatives on
national level
 Creating Marketing and Market Analysis with local and international suppliers for joint
business plans for new suppliers e.g. Klorane brand Pierre Fabre France, Dr Organic Brand
UK...etc.
 Prepare plans to position and promote Al-Dawaa Brand on national level. Formulate and
execute Marketing strategy for marketing communications of Al-Dawaa Activities with
marketing director and corporate directors.
 Formulate marketing communication, promotion plans, activities and campaigns to
promote Al-Dawaa Pharmacies branding and Activities EX National Airports Branding
Campaign of Al-Dawaa Pharmacies by effective planning and managing of ATL , BTL and
online .
 Cooperate with Al-Dawaa suppliers for their marketing execution in end users level e.g.
different type of ATL implementation and end users targeting of CRM loyalty Program
Arbahi. Manage operations of projects, designs, approvals, financials and marketing with
full responsibilities of ROI of the projects.
 PMs Leader of FMCG Product Managers within marketing department.
Product Manager | Pharma & Health Care|
Reporting to: Pharma & Medical Director. 2010-2012: Al-Dawaa Medical services Co.
Profile:
 Developing /implementing marketing activities focused on Marketing/sales plans targets
and objectives via creating professional effective platform of communication and alignment
with different departments, internal, external and international agencies.
 Prepare plans to position and promote products in line with business strategy.

3.  Work closely with Medical representatives’ team to identify and detailing Key influencers of
physicians and Pharmacists.
 Determine pricing / positioning strategies to optimize products profitability jointly with
category management
 New companies and products Market Study including market size and opportunities, prices
and profitably platform.
Manage operations of projects, designs, approvals, financials and marketing.
 Manage and track marketing budgets, timelines and process.
 Worked on the following Brands (Nutrigrow Anti-Hair loss treatment , Astroglide® ,
CyClean™ )
Product Manager | FMCG & Private Label|
Reporting to: Consumer Director. 2009-2010: Al-Dawaa Medical services Co. Ltd.
Profile:
 Developing Private Label of Al-Dawaa Medical Services, Smart ®, by work closely with
category management team to identify and address the shopping list and specifications
of private label items in market analysis, pricing / positioning strategies to optimize
products profitability jointly with category management.
 Developing /implementing marketing activities for FMCG products , distributed by Al-
Dawaa, focusing on Marketing/sales plans targets and objectives via creating
professional effective platform of communication and alignment with different
departments, internal, external and international agencies.
 Develop products business plan and manage the entire product lifecycle end to end.
 New companies and products studying for overseas trade including market, prices and
profitably study for FMCG EX Dr Organic™ UK skin care products.
 Formulate marketing communication, promotion plans, activities and campaigns to
promote products and corporate image by effective planning and managing of ATL and
BTL programs.
 Manage and track marketing budgets, timelines and process.
 Worked on the following Brands ( Banat TB ,Duru®, Dr Organic™ , Farmasi)

4. Education
| Bachelor's degree |, Pharmaceutical science
At Alexandria University Completion Date: May 2002
B.Sc. Pharmacy Alex University- distinct / excellent degree with honor 2002
| MBA |King Fahad University of Petroleum and Mineral KFUPM - KSA, 2015-onward
Training and Certifications
1. | Certified Brand Manager | by Association of International Product Marketing and
Management AIPMM (By IIR Middle East)
2. | Corporate Social Responsibilities CSR | (By IIR Middle East)
3. | PR, Public Relation Management| IIR Middle East (By IIR Middle East)
4. | Management Skills| American University of Cairo " AUC Business School"
5. | Project Management Professional PMP| : By Oryx International
6. | Category Management| By AC Nielsen and Phoenix Consultancy France
7. | GMAT| with total score of 490
Specialties
 Marketing Management , Marketing Communications Planning
 Business Management
 International Purchase
 Pharmaceutical Retail industry
Memberships
Member of “Association of International Product Marketing and Management AIPMM
“worldwide association for products managers.

5. Skills
Planning, Innovation, Leadership Level: Expert | Experience: 7 years.
Languages
English Level: Expert | Experience: More than 10 years |
Personal Information
Birth Date: 2 January 1980 (Age: 37)
Nationality: Egypt
Visa Status: Residency Visa (Non-Transferable)
Marital Status: Married Number of Dependents: 2
References
1. Mr. Nasser Bakkar Al-Dawaa EX Marketing Director Company Phone Number: +971501889807
2. Dr Ashraf Al-Samman , Al-Dawaa ex Pharma Director Phone Number: +966502222295 ,
+966569222295
3. Mr. Hassan Fawaz Al-Dawaa Consumer Director Company Phone Number: +966.558000319 Email
Address: Hassan@al-dawaa.com.sa
Contact Information Mahmoud Fathalla
Email Address: mahmoudfathalla2002@yahoo.com , mfa@al-dawaa.com.sa
Mobile Phone: +966. (0501809524) Address: Dammam, Eastern Province, Saudi Arabia