1. 7C’S OF
Communication

2. INTRODUCTION
The 7Cs of communication is a framework used to guide effective communication in
various contexts, including business, education, and interpersonal relationships.Each of
the Cs represents an essential element of communication that contributes to its overall
effectiveness.
1. Helps to ensure clear communication
2. Enhances message comprehension
3. Saves time and resources
4. Builds credibility and trust
5. Reduces misunderstandings and conflicts

3. Clarity
Completeness
Courtesy
7C’s OF Communication
Conciseness
Coherence
Concreteness
Correctness

4. Clarity
1. Clear communication is essential to ensure that the
message is easily understood by the recipient.
2. Use simple and concise language to convey the message
effectively.
3. Avoid using jargon, slang, or technical terms that the
recipient may not understand.
4. Organize the message in a logical and coherent way to
avoid confusion.
5. Use appropriate visuals or illustrations to enhance
clarity.

5. Completeness
1. Complete communication ensures that the message conveys
all relevant information and details.
2. Include all necessary facts, figures, and data to support the
message.
3. Address all the questions and concerns that the recipient
may have.
4. Provide context and background information to help the
recipient understand the message better.
5. Ensure that the message covers all aspects of the topic
being communicated.

6. Conciseness
1. Concise communication saves time and resources by
delivering the message in a clear and efficient manner.
2. Use short and simple sentences to convey the
message.
3. Eliminate unnecessary words and phrases that do not
contribute to the message.
4. Avoid repetition and redundancy in the message.
5. Be mindful of the recipient's attention span and deliver
the message accordingly.

7. Concreteness
1. Concrete communication uses specific and tangible
details to convey the message.
2. Use examples, statistics, and real-life scenarios to
support the message.
3. Avoid vague or abstract terms that may lead to
confusion or misinterpretation.
4. Use sensory language to describe the message and
create a vivid image in the recipient's mind.
5. Provide specific actions or steps that the recipient can
take based on the message.

8. Coherence
1. Coherent communication ensures that the message flows
logically and is easy to follow.
2. Use a clear and organized structure to convey the
message.
3. Use transitional phrases to connect different ideas and
sections of the message.
4. Ensure that each section of the message contributes to
the overall message.
5. Use headings, bullet points, or numbering to break up the
message and make it easier to read.

9. Courtesy
1. Courteous communication is respectful and considerate of
the recipient's feelings and perspective.
2. Use a polite and friendly tone to convey the message.
3. Acknowledge the recipient's opinions and feedback.
4. Use positive language and avoid negative or
confrontational language.
5. Show appreciation and gratitude for the recipient's time
and attention.

10. Correctness
1. Correct communication is accurate and error-free.
2. Use proper grammar, spelling, and punctuation to convey
the message.
3. Ensure that all the information in the message is factually
correct.
4. Use reliable sources to support the message.
5. Double-check the message for any errors or inconsistencies
before delivering it.

11. Conclusion
1. The key takeaway is that The 7 C’s Of Communication are not only
a guideline to adhere to in the modern world but They are quite often
a necessity.
2. We all communicate every day but when we incorporate these 7 cs,
we communicate more effectively with more credibility and
effectiveness.
3. Now, on the concluding note, I want to share one example where
all the 7 C’s are being applied.

12. Example
Imagine you're a manager at a company and you need to deliver a presentation to your
team about a new project. You want to ensure that your message is understood clearly,
efficiently, completely, and in a coherent manner. You also want to ensure that your
message is accurate, appropriate, courteous, and considerate of your audience's
needs.
1. Clear communication: You begin your presentation with a clear overview of the
project, explaining what it is, why it's important, and what the goals are.
2. Concise communication: You keep your presentation concise by focusing on the
most important points and using visuals to help illustrate your message.
3. Complete communication: You provide all necessary information about the project,
including timelines, resources, and potential challenges.
4. Coherent communication: You organize your presentation in a logical and sequential
manner, making it easy for your audience to follow along and understand your
message.
5. Correct communication: You ensure that your message is accurate by double-
checking your data and facts, and you avoid making assumptions or exaggerating
your claims.
6. Courteous communication: You show respect and consideration towards your
audience by acknowledging their time, interest, and contribution to the project.
7. Considerate communication: You take into account the needs, perspectives, and
emotions of your audience by addressing any potential concerns, answering
questions, and seeking feedback.