This slide presents Digital strategies and tools to be used by PUMA marketing Team. This Slide share was submitted as Academic Assignment For the New Media Class at Michigan State University by David Makacha. It is not an official Slide from Puma.
2. MARKETING OBJECTIVES
• To increase sales revenue by10%
• To increase market share in
Africa by 5%
• To make Puma appear in the top
ten of Sportswear searches in
Search engines
• To Increase brand awareness
through social networks
3. BUDGET
Budget Reconciliation in US Dollar
Facebook Likes and Post Promotion
1 090 800
Google Ad words
180 000
Super sport Website Banner Ads
100 000
Google Banner Ads (Desktop and Mobile)
10 100 000
Twitter Promos
25 000
Pinterest Promos
25 000
Your Tube Videos
1 800 000
Advertising Agency (180days x 5hrs/day x $250/hour)
Incidentals (Unexpected costs)
TOTAL
250 000
+
500 000
$14. 070. 800
4. TARGET CONSUMERS
• Status: Online shoppers of middle income
• Geographic: Germany, South Africa and USA
• Sex- Men and Women
• Ages 20-45
5. MEDIA STRATEGIES
FACEBOOK
Win puma sneakers, t-shirts, shorts or any
product by simply liking our page. How easy
is that?
Status update:
You want to look Smart this Winter? Then
PUMA is ready for you.
Sponsored Posts
Sponsored
New Arrivals, Men’s sneakers. Hit like, buy
now and don’t forget to share this post with
your friends
6. Keywords are:
o Puma shoes
o Puma women
o Sports wear
o Men Sneakers
o Puma Amazon
Puma Sports Equipment
Puma offers the best
Sporting Regalia
Buy Your Puma
Sportswear Online
http://www.shop.puma.c
om
8. MEDIA STRATEGIES
CONTINUATION….
• Write about puma
products and
sports
Content
Marketing
Search
Engine
Optimization
• Blog About Puma
and its Products
Blogs
• Optimize that
content
10. EVALUATION: KEY PERFORMANCE
INDICATORS
1) Sales Volume Increase, did it hit the target
2) Google Analytics- Measure traffic to the websites,
trace the origins and demographics (ROI).
3) Klout- to check the social networks influence
4) HootSuite to check for Facebook and Twitter
Results
5) Facebook Insights- number of people a message
reached and conversion through rate
Editor's Notes
This is just an Academic Work, without anything to do with PUMA.