SlideShare a Scribd company logo

MN Institute of Aging Services

•
•
Makala Arce
Makala Arce
BusinessTechnology
1 of 101
Using Social Media to Engage and Educate Potential Customers: Lessons Learned from Mayo Clinic ,[object Object],[object Object],[object Object]
Disclaimer ,[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object]
Social Media Revolution http:// www.youtube.com/watch?v =3SuNx0UrnEo
A Brief History of Social Media at Mayo Clinic
Mission: Lead the social media revolution in health care, contributing to health and well-being for people everywhere.
Social Media Health Network ,[object Object],[object Object],[object Object]
http://network.socialmedia.mayoclinic.org/
Mayo Clinic Medical Edge Syndicated News Media Resources
First Foray in New Media ,[object Object],[object Object]
Step 2: More, Longer Podcasts
 
Involuntary Social Network Presence: MySpace.com/MayoClinic
Facebook: 11/7/07
 
 
Reclaiming YouTube : Feb. ’08
 
@MayoClinic on Twitter: 4/29/08
 
Podcast Blog: April ’08
The $4-a-month online newsroom
 
 
 
[object Object]
Sharing Mayo Clinic - Jan. 2009
 
Connect.MayoClinic.org
A Broader Historical Perspective...
 
 
 
Thesis #1: Social media are as old as human speech, with air being the medium through which sound waves propagated.
Mayo Clinic and Word of Mouth
Mayo Clinic and Word of Mouth ,[object Object],[object Object],[object Object],[object Object]
Sources of Information Influencing Preference for Mayo Clinic
Thesis #2: Electronic tools merely facilitate broader and more efficient transmission by overcoming inertia and friction.
 
 
 
Know Your Numbers
Thesis #7: Hand-wringing about merits and dangers of social media is as productive as debating gravity.
 
 
 
If you think blocking is a viable long-term option...
 
Implication ,[object Object]
Transparency
 
 
 
Thesis #15: You can hear a lot just by listening.
 
Patient Video Guides
Connecting the Dots: Mayo Clinic Case Study #1
Discovery by Richard Berger, M.D., Ph.D. (Dean, Mayo School of CME): Ulnotriquetral (UT) Ligament Split Tear
 
 
 
 
 
 
 
 
 
 
Mayo Clinic Case Study #2
The Octogenarian Story ,[object Object],[object Object],[object Object],[object Object]
The next day...
Six days later...
April 22
Sunday, May 3
 
May 4
Cinco de Mayo
May 10
 
May 11
May 15
Early Morning May 26
May 26, 2009: Live in Studio Good Morning America
 
Results to Date ,[object Object],[object Object],[object Object],[object Object]
Aging Services Best Practices
Your Audience?
Your Audience…? ,[object Object],[object Object],[object Object]
“ Facebook for Centenarians: Senior Citizens Learn Social Media” – The Atlantic
[object Object],[object Object],[object Object],[object Object],[object Object]
“How has the Internet changed your life?” ,[object Object],[object Object]
[object Object]
 
Best Practice: “Silverado Senior Living and the ROI of 24/7 Chat”
[object Object],[object Object],[object Object]
Best Practice http://www.youtube.com/watch?v=uZ7-n930zJo
Best Practice: Adeste In-Home Care ,[object Object],[object Object],[object Object]
Best Practice: Senior Living Communities ,[object Object],[object Object]
Thesis #37: Applying social media in health care isn’t just inevitable: it’s the right thing to do in the interest of patients.
Questions?
For Further Interaction: ,[object Object],[object Object],[object Object]

Recommended

IHMPRS (Indiana Healthcare Marketing and Public Relations Society) Fall Confe...
IHMPRS (Indiana Healthcare Marketing and Public Relations Society) Fall Confe...IHMPRS (Indiana Healthcare Marketing and Public Relations Society) Fall Confe...
IHMPRS (Indiana Healthcare Marketing and Public Relations Society) Fall Confe...Makala Arce
 
Social Media at Mayo Clinic: How Volunteers can get Involved
Social Media at Mayo Clinic: How Volunteers can get InvolvedSocial Media at Mayo Clinic: How Volunteers can get Involved
Social Media at Mayo Clinic: How Volunteers can get InvolvedMakala Arce
 
HPRMS at New York Times
HPRMS at New York TimesHPRMS at New York Times
HPRMS at New York TimesLee Aase
 
Marketing Mayo Clinic Through Social Media
Marketing Mayo Clinic Through Social MediaMarketing Mayo Clinic Through Social Media
Marketing Mayo Clinic Through Social Mediae-Patient Connections
 
Social Media in Healthcare
Social Media in HealthcareSocial Media in Healthcare
Social Media in HealthcareEd Bennett
 
Social Media 110: Mayo Clinic's Social Media History
Social Media 110: Mayo Clinic's Social Media HistorySocial Media 110: Mayo Clinic's Social Media History
Social Media 110: Mayo Clinic's Social Media HistoryMayo Clinic
 
Using SMS Text Messages to Reach Youth with Sexual Health Information
Using SMS Text Messages to Reach Youth with Sexual Health InformationUsing SMS Text Messages to Reach Youth with Sexual Health Information
Using SMS Text Messages to Reach Youth with Sexual Health InformationHIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS
 
Mayo Clinic Care Network #MCSMN Orientation
Mayo Clinic Care Network #MCSMN OrientationMayo Clinic Care Network #MCSMN Orientation
Mayo Clinic Care Network #MCSMN OrientationLee Aase
 

Recommended

IHMPRS (Indiana Healthcare Marketing and Public Relations Society) Fall Confe...
IHMPRS (Indiana Healthcare Marketing and Public Relations Society) Fall Confe...IHMPRS (Indiana Healthcare Marketing and Public Relations Society) Fall Confe...
IHMPRS (Indiana Healthcare Marketing and Public Relations Society) Fall Confe...Makala Arce
 
Social Media at Mayo Clinic: How Volunteers can get Involved
Social Media at Mayo Clinic: How Volunteers can get InvolvedSocial Media at Mayo Clinic: How Volunteers can get Involved
Social Media at Mayo Clinic: How Volunteers can get InvolvedMakala Arce
 
HPRMS at New York Times
HPRMS at New York TimesHPRMS at New York Times
HPRMS at New York TimesLee Aase
 
Marketing Mayo Clinic Through Social Media
Marketing Mayo Clinic Through Social MediaMarketing Mayo Clinic Through Social Media
Marketing Mayo Clinic Through Social Mediae-Patient Connections
 
Social Media in Healthcare
Social Media in HealthcareSocial Media in Healthcare
Social Media in HealthcareEd Bennett
 
Social Media 110: Mayo Clinic's Social Media History
Social Media 110: Mayo Clinic's Social Media HistorySocial Media 110: Mayo Clinic's Social Media History
Social Media 110: Mayo Clinic's Social Media HistoryMayo Clinic
 
Using SMS Text Messages to Reach Youth with Sexual Health Information
Using SMS Text Messages to Reach Youth with Sexual Health InformationUsing SMS Text Messages to Reach Youth with Sexual Health Information
Using SMS Text Messages to Reach Youth with Sexual Health InformationHIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS
 
Mayo Clinic Care Network #MCSMN Orientation
Mayo Clinic Care Network #MCSMN OrientationMayo Clinic Care Network #MCSMN Orientation
Mayo Clinic Care Network #MCSMN OrientationLee Aase
 
Nevada Chronic Disease Conference
Nevada Chronic Disease ConferenceNevada Chronic Disease Conference
Nevada Chronic Disease ConferenceMakala Arce
 
Bringing it to 'Bama
Bringing it to 'BamaBringing it to 'Bama
Bringing it to 'BamaLee Aase
 
2016 Mayo Clinic Healthcare & Social Media Summit
2016 Mayo Clinic Healthcare & Social Media Summit2016 Mayo Clinic Healthcare & Social Media Summit
2016 Mayo Clinic Healthcare & Social Media SummitLee Aase
 
Social Media and Public Health - Presentation at Office of Women's Health Gra...
Social Media and Public Health - Presentation at Office of Women's Health Gra...Social Media and Public Health - Presentation at Office of Women's Health Gra...
Social Media and Public Health - Presentation at Office of Women's Health Gra...HIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS
 
Practical Application of Social Media in Business and Professions
Practical Application of Social Media in Business and ProfessionsPractical Application of Social Media in Business and Professions
Practical Application of Social Media in Business and ProfessionsLee Aase
 
OMH & AIDS.gov New Media Webinar on 01-28-10
OMH & AIDS.gov New Media Webinar on 01-28-10OMH & AIDS.gov New Media Webinar on 01-28-10
OMH & AIDS.gov New Media Webinar on 01-28-10HIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS
 
New Media and the African American MSM Community
New Media and the African American MSM CommunityNew Media and the African American MSM Community
New Media and the African American MSM CommunityHIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS
 
Strategic Communication Planning
Strategic Communication PlanningStrategic Communication Planning
Strategic Communication PlanningHIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS
 
ARLG London and South East presentation 11th december 2012 by emma bond
ARLG London and South East presentation 11th december 2012 by emma bondARLG London and South East presentation 11th december 2012 by emma bond
ARLG London and South East presentation 11th december 2012 by emma bondARLG London&SouthEast
 
Going Viral against HIV and STIs
Going Viral against HIV and STIsGoing Viral against HIV and STIs
Going Viral against HIV and STIsLee Aase
 
U.S. Conference on AIDS 2009: Experienced Users New Media Institute by AIDS.gov
U.S. Conference on AIDS 2009: Experienced Users New Media Institute by AIDS.govU.S. Conference on AIDS 2009: Experienced Users New Media Institute by AIDS.gov
U.S. Conference on AIDS 2009: Experienced Users New Media Institute by AIDS.govHIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS
 
Nastad hep new_media_workshop_111210
Nastad hep new_media_workshop_111210Nastad hep new_media_workshop_111210
Nastad hep new_media_workshop_111210HIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS
 
Youth HIV/AIDS Education 2.0: Applying New Media to Extend the Reach of HIV/A...
Youth HIV/AIDS Education 2.0: Applying New Media to Extend the Reach of HIV/A...Youth HIV/AIDS Education 2.0: Applying New Media to Extend the Reach of HIV/A...
Youth HIV/AIDS Education 2.0: Applying New Media to Extend the Reach of HIV/A...HIV.gov, Office of HIV/AIDS and Infectious Disease Policy, HHS
 
Social Media: Beyond the Basics
Social Media: Beyond the BasicsSocial Media: Beyond the Basics
Social Media: Beyond the BasicsRachel Coker
 
Swedish Society of Medicine
Swedish Society of MedicineSwedish Society of Medicine
Swedish Society of MedicineLee Aase
 
Mayo Clinic DLMP Grand Rounds
Mayo Clinic DLMP Grand RoundsMayo Clinic DLMP Grand Rounds
Mayo Clinic DLMP Grand RoundsLee Aase
 
Nhssm presentation
Nhssm presentationNhssm presentation
Nhssm presentationColin Wren
 
Skill Sets and Mindset: Keys to Success in Rapidly Changing Times
Skill Sets and Mindset: Keys to Success in Rapidly Changing TimesSkill Sets and Mindset: Keys to Success in Rapidly Changing Times
Skill Sets and Mindset: Keys to Success in Rapidly Changing TimesLee Aase
 
Healthy Applications of Social Media
Healthy Applications of Social MediaHealthy Applications of Social Media
Healthy Applications of Social MediaLee Aase
 
Utah Hospital Association Presentation
Utah Hospital Association PresentationUtah Hospital Association Presentation
Utah Hospital Association PresentationLee Aase
 
De Paul Chicago
De Paul Chicago De Paul Chicago
De Paul Chicago ronaldpetrovich
 
Overcoming Barriers to Social Media
Overcoming Barriers to Social MediaOvercoming Barriers to Social Media
Overcoming Barriers to Social MediaLee Aase
 

More Related Content

What's hot

Nevada Chronic Disease Conference
Nevada Chronic Disease ConferenceNevada Chronic Disease Conference
Nevada Chronic Disease ConferenceMakala Arce
 
Bringing it to 'Bama
Bringing it to 'BamaBringing it to 'Bama
Bringing it to 'BamaLee Aase
 
2016 Mayo Clinic Healthcare & Social Media Summit
2016 Mayo Clinic Healthcare & Social Media Summit2016 Mayo Clinic Healthcare & Social Media Summit
2016 Mayo Clinic Healthcare & Social Media SummitLee Aase
 
Practical Application of Social Media in Business and Professions
Practical Application of Social Media in Business and ProfessionsPractical Application of Social Media in Business and Professions
Practical Application of Social Media in Business and ProfessionsLee Aase
 
ARLG London and South East presentation 11th december 2012 by emma bond
ARLG London and South East presentation 11th december 2012 by emma bondARLG London and South East presentation 11th december 2012 by emma bond
ARLG London and South East presentation 11th december 2012 by emma bondARLG London&SouthEast
 
Going Viral against HIV and STIs
Going Viral against HIV and STIsGoing Viral against HIV and STIs
Going Viral against HIV and STIsLee Aase
 
Social Media: Beyond the Basics
Social Media: Beyond the BasicsSocial Media: Beyond the Basics
Social Media: Beyond the BasicsRachel Coker
 
Swedish Society of Medicine
Swedish Society of MedicineSwedish Society of Medicine
Swedish Society of MedicineLee Aase
 
Mayo Clinic DLMP Grand Rounds
Mayo Clinic DLMP Grand RoundsMayo Clinic DLMP Grand Rounds
Mayo Clinic DLMP Grand RoundsLee Aase
 
Nhssm presentation
Nhssm presentationNhssm presentation
Nhssm presentationColin Wren
 
Skill Sets and Mindset: Keys to Success in Rapidly Changing Times
Skill Sets and Mindset: Keys to Success in Rapidly Changing TimesSkill Sets and Mindset: Keys to Success in Rapidly Changing Times
Skill Sets and Mindset: Keys to Success in Rapidly Changing TimesLee Aase
 
Healthy Applications of Social Media
Healthy Applications of Social MediaHealthy Applications of Social Media
Healthy Applications of Social MediaLee Aase
 
Utah Hospital Association Presentation
Utah Hospital Association PresentationUtah Hospital Association Presentation
Utah Hospital Association PresentationLee Aase
 

What's hot (20)

Nevada Chronic Disease Conference
Nevada Chronic Disease ConferenceNevada Chronic Disease Conference
Nevada Chronic Disease Conference
 
Bringing it to 'Bama
Bringing it to 'BamaBringing it to 'Bama
Bringing it to 'Bama
 
2016 Mayo Clinic Healthcare & Social Media Summit
2016 Mayo Clinic Healthcare & Social Media Summit2016 Mayo Clinic Healthcare & Social Media Summit
2016 Mayo Clinic Healthcare & Social Media Summit
 
Social Media and Public Health - Presentation at Office of Women's Health Gra...
Social Media and Public Health - Presentation at Office of Women's Health Gra...Social Media and Public Health - Presentation at Office of Women's Health Gra...
Social Media and Public Health - Presentation at Office of Women's Health Gra...
 
Practical Application of Social Media in Business and Professions
Practical Application of Social Media in Business and ProfessionsPractical Application of Social Media in Business and Professions
Practical Application of Social Media in Business and Professions
 
OMH & AIDS.gov New Media Webinar on 01-28-10
OMH & AIDS.gov New Media Webinar on 01-28-10OMH & AIDS.gov New Media Webinar on 01-28-10
OMH & AIDS.gov New Media Webinar on 01-28-10
 
New Media and the African American MSM Community
New Media and the African American MSM CommunityNew Media and the African American MSM Community
New Media and the African American MSM Community
 
Strategic Communication Planning
Strategic Communication PlanningStrategic Communication Planning
Strategic Communication Planning
 
ARLG London and South East presentation 11th december 2012 by emma bond
ARLG London and South East presentation 11th december 2012 by emma bondARLG London and South East presentation 11th december 2012 by emma bond
ARLG London and South East presentation 11th december 2012 by emma bond
 
Going Viral against HIV and STIs
Going Viral against HIV and STIsGoing Viral against HIV and STIs
Going Viral against HIV and STIs
 
U.S. Conference on AIDS 2009: Experienced Users New Media Institute by AIDS.gov
U.S. Conference on AIDS 2009: Experienced Users New Media Institute by AIDS.govU.S. Conference on AIDS 2009: Experienced Users New Media Institute by AIDS.gov
U.S. Conference on AIDS 2009: Experienced Users New Media Institute by AIDS.gov
 
Nastad hep new_media_workshop_111210
Nastad hep new_media_workshop_111210Nastad hep new_media_workshop_111210
Nastad hep new_media_workshop_111210
 
Youth HIV/AIDS Education 2.0: Applying New Media to Extend the Reach of HIV/A...
Youth HIV/AIDS Education 2.0: Applying New Media to Extend the Reach of HIV/A...Youth HIV/AIDS Education 2.0: Applying New Media to Extend the Reach of HIV/A...
Youth HIV/AIDS Education 2.0: Applying New Media to Extend the Reach of HIV/A...
 
Social Media: Beyond the Basics
Social Media: Beyond the BasicsSocial Media: Beyond the Basics
Social Media: Beyond the Basics
 
Swedish Society of Medicine
Swedish Society of MedicineSwedish Society of Medicine
Swedish Society of Medicine
 
Mayo Clinic DLMP Grand Rounds
Mayo Clinic DLMP Grand RoundsMayo Clinic DLMP Grand Rounds
Mayo Clinic DLMP Grand Rounds
 
Nhssm presentation
Nhssm presentationNhssm presentation
Nhssm presentation
 
Skill Sets and Mindset: Keys to Success in Rapidly Changing Times
Skill Sets and Mindset: Keys to Success in Rapidly Changing TimesSkill Sets and Mindset: Keys to Success in Rapidly Changing Times
Skill Sets and Mindset: Keys to Success in Rapidly Changing Times
 
Healthy Applications of Social Media
Healthy Applications of Social MediaHealthy Applications of Social Media
Healthy Applications of Social Media
 
Utah Hospital Association Presentation
Utah Hospital Association PresentationUtah Hospital Association Presentation
Utah Hospital Association Presentation
 

Similar to MN Institute of Aging Services

Overcoming Barriers to Social Media
Overcoming Barriers to Social MediaOvercoming Barriers to Social Media
Overcoming Barriers to Social MediaLee Aase
 
HIMSS Views from the Top Presentation
HIMSS Views from the Top PresentationHIMSS Views from the Top Presentation
HIMSS Views from the Top PresentationLee Aase
 
Social Media in Healthcare - Overview and Current Realities
Social Media in Healthcare - Overview and Current RealitiesSocial Media in Healthcare - Overview and Current Realities
Social Media in Healthcare - Overview and Current RealitiesEd Bennett
 
Social Media: Its Impact in a Changing Health Care Environment
Social Media: Its Impact in a Changing Health Care EnvironmentSocial Media: Its Impact in a Changing Health Care Environment
Social Media: Its Impact in a Changing Health Care EnvironmentLee Aase
 
Perspective from an Adjacent Practice: RCLS Social Media Opportunities
Perspective from an Adjacent Practice: RCLS Social Media OpportunitiesPerspective from an Adjacent Practice: RCLS Social Media Opportunities
Perspective from an Adjacent Practice: RCLS Social Media OpportunitiesMakala Arce
 
Ou grand rounds.08.2011
Ou grand rounds.08.2011Ou grand rounds.08.2011
Ou grand rounds.08.2011Clara Song
 
The Social Media Imperative
The Social Media ImperativeThe Social Media Imperative
The Social Media ImperativeMayo Clinic
 
Employing Social Media to Improve Service and Expand Reach
Employing Social Media to Improve Service and Expand ReachEmploying Social Media to Improve Service and Expand Reach
Employing Social Media to Improve Service and Expand ReachShana Rieger
 
To Network or Not
To Network or NotTo Network or Not
To Network or NotLee Aase
 
Mayo Clinic’s Social Media Opportunities for Transplant
Mayo Clinic’s Social Media Opportunities for TransplantMayo Clinic’s Social Media Opportunities for Transplant
Mayo Clinic’s Social Media Opportunities for TransplantMakala Arce
 
Social Media & Healthcare: Improve Service and Expand Reach
Social Media & Healthcare: Improve Service and Expand ReachSocial Media & Healthcare: Improve Service and Expand Reach
Social Media & Healthcare: Improve Service and Expand ReachMark Miller
 
Oklahoma Hospital Association
Oklahoma Hospital AssociationOklahoma Hospital Association
Oklahoma Hospital AssociationLee Aase
 
Hospital Social Media
Hospital Social MediaHospital Social Media
Hospital Social MediaEd Bennett
 
Social Media The Evolving Patient Physician Connection Final
Social Media The Evolving Patient Physician Connection FinalSocial Media The Evolving Patient Physician Connection Final
Social Media The Evolving Patient Physician Connection FinalStephanie Cannon
 
The Transformational Power - and Promise - of Social Media
The Transformational Power - and Promise - of Social MediaThe Transformational Power - and Promise - of Social Media
The Transformational Power - and Promise - of Social MediaMayo Clinic
 
Lee Aase Social Media Presentation - Spring 2010
Lee Aase Social Media Presentation - Spring 2010Lee Aase Social Media Presentation - Spring 2010
Lee Aase Social Media Presentation - Spring 2010Lee Aase
 

Similar to MN Institute of Aging Services (20)

De Paul Chicago
De Paul Chicago De Paul Chicago
De Paul Chicago
 
Overcoming Barriers to Social Media
Overcoming Barriers to Social MediaOvercoming Barriers to Social Media
Overcoming Barriers to Social Media
 
Health 2.0 – The Next Wave
Health 2.0 – The Next WaveHealth 2.0 – The Next Wave
Health 2.0 – The Next Wave
 
HIMSS Views from the Top Presentation
HIMSS Views from the Top PresentationHIMSS Views from the Top Presentation
HIMSS Views from the Top Presentation
 
Social Media in Healthcare - Overview and Current Realities
Social Media in Healthcare - Overview and Current RealitiesSocial Media in Healthcare - Overview and Current Realities
Social Media in Healthcare - Overview and Current Realities
 
Social Media: Its Impact in a Changing Health Care Environment
Social Media: Its Impact in a Changing Health Care EnvironmentSocial Media: Its Impact in a Changing Health Care Environment
Social Media: Its Impact in a Changing Health Care Environment
 
Perspective from an Adjacent Practice: RCLS Social Media Opportunities
Perspective from an Adjacent Practice: RCLS Social Media OpportunitiesPerspective from an Adjacent Practice: RCLS Social Media Opportunities
Perspective from an Adjacent Practice: RCLS Social Media Opportunities
 
Ou grand rounds.08.2011
Ou grand rounds.08.2011Ou grand rounds.08.2011
Ou grand rounds.08.2011
 
The Social Media Imperative
The Social Media ImperativeThe Social Media Imperative
The Social Media Imperative
 
Employing Social Media to Improve Service and Expand Reach
Employing Social Media to Improve Service and Expand ReachEmploying Social Media to Improve Service and Expand Reach
Employing Social Media to Improve Service and Expand Reach
 
To Network or Not
To Network or NotTo Network or Not
To Network or Not
 
Mayo Clinic’s Social Media Opportunities for Transplant
Mayo Clinic’s Social Media Opportunities for TransplantMayo Clinic’s Social Media Opportunities for Transplant
Mayo Clinic’s Social Media Opportunities for Transplant
 
Social Media & Healthcare: Improve Service and Expand Reach
Social Media & Healthcare: Improve Service and Expand ReachSocial Media & Healthcare: Improve Service and Expand Reach
Social Media & Healthcare: Improve Service and Expand Reach
 
Oklahoma Hospital Association
Oklahoma Hospital AssociationOklahoma Hospital Association
Oklahoma Hospital Association
 
Hospital Social Media
Hospital Social MediaHospital Social Media
Hospital Social Media
 
Reshape09
Reshape09Reshape09
Reshape09
 
Social Media The Evolving Patient Physician Connection Final
Social Media The Evolving Patient Physician Connection FinalSocial Media The Evolving Patient Physician Connection Final
Social Media The Evolving Patient Physician Connection Final
 
The Transformational Power - and Promise - of Social Media
The Transformational Power - and Promise - of Social MediaThe Transformational Power - and Promise - of Social Media
The Transformational Power - and Promise - of Social Media
 
SSPR.2011
SSPR.2011SSPR.2011
SSPR.2011
 
Lee Aase Social Media Presentation - Spring 2010
Lee Aase Social Media Presentation - Spring 2010Lee Aase Social Media Presentation - Spring 2010
Lee Aase Social Media Presentation - Spring 2010
 

More from Makala Arce

How Mayo Clinic Grappled and Gained with Social Media Governance
How Mayo Clinic Grappled and Gained with Social Media GovernanceHow Mayo Clinic Grappled and Gained with Social Media Governance
How Mayo Clinic Grappled and Gained with Social Media GovernanceMakala Arce
 
Measurement & Monitoring Best Practices
Measurement & Monitoring Best PracticesMeasurement & Monitoring Best Practices
Measurement & Monitoring Best PracticesMakala Arce
 
Facebook: A New Era
Facebook: A New EraFacebook: A New Era
Facebook: A New EraMakala Arce
 
Measurement Best Practices
Measurement Best PracticesMeasurement Best Practices
Measurement Best PracticesMakala Arce
 
Pertinent Primer: Social Media in Health Care
Pertinent Primer: Social Media in Health CarePertinent Primer: Social Media in Health Care
Pertinent Primer: Social Media in Health CareMakala Arce
 
Ragan Communications Keynote: Leadership Strategies that Shake Up Health Care PR
Ragan Communications Keynote: Leadership Strategies that Shake Up Health Care PRRagan Communications Keynote: Leadership Strategies that Shake Up Health Care PR
Ragan Communications Keynote: Leadership Strategies that Shake Up Health Care PRMakala Arce
 
Controversies in Women's Health - Social Media & Medicine
Controversies in Women's Health - Social Media & MedicineControversies in Women's Health - Social Media & Medicine
Controversies in Women's Health - Social Media & MedicineMakala Arce
 
How to Create a Professional Social Media Image
How to Create a Professional Social Media ImageHow to Create a Professional Social Media Image
How to Create a Professional Social Media ImageMakala Arce
 
Video Best Practices - Jason Pratt
Video Best Practices - Jason PrattVideo Best Practices - Jason Pratt
Video Best Practices - Jason PrattMakala Arce
 
Visual Social Media - Dr. Farris Timimi
Visual Social Media - Dr. Farris TimimiVisual Social Media - Dr. Farris Timimi
Visual Social Media - Dr. Farris TimimiMakala Arce
 
Welcome/Introductions
Welcome/IntroductionsWelcome/Introductions
Welcome/IntroductionsMakala Arce
 
Blogging Best Practices
Blogging Best Practices Blogging Best Practices
Blogging Best Practices Makala Arce
 
Strategy, Tactics, Planning and Measurement
Strategy, Tactics, Planning and MeasurementStrategy, Tactics, Planning and Measurement
Strategy, Tactics, Planning and MeasurementMakala Arce
 
Twitter Best Practices
Twitter Best Practices Twitter Best Practices
Twitter Best Practices Makala Arce
 
Social Media Lessons from Mayo Clinic: Guides, Earwax & Inefficiencies
Social Media Lessons from Mayo Clinic: Guides, Earwax & InefficienciesSocial Media Lessons from Mayo Clinic: Guides, Earwax & Inefficiencies
Social Media Lessons from Mayo Clinic: Guides, Earwax & InefficienciesMakala Arce
 
Facebook Best Practices
Facebook Best PracticesFacebook Best Practices
Facebook Best PracticesMakala Arce
 
Mayo Clinic Lessons: Guides, Earwax, & Inefficiencies - #SprinklrCXM
Mayo Clinic Lessons: Guides, Earwax, & Inefficiencies - #SprinklrCXMMayo Clinic Lessons: Guides, Earwax, & Inefficiencies - #SprinklrCXM
Mayo Clinic Lessons: Guides, Earwax, & Inefficiencies - #SprinklrCXMMakala Arce
 
Public Image Workshop - Social Media Portion - Makala Johnson
Public Image Workshop - Social Media Portion - Makala JohnsonPublic Image Workshop - Social Media Portion - Makala Johnson
Public Image Workshop - Social Media Portion - Makala JohnsonMakala Arce
 
AAN 2015 - iTalk - Social Media
AAN 2015 - iTalk - Social MediaAAN 2015 - iTalk - Social Media
AAN 2015 - iTalk - Social MediaMakala Arce
 
Social Media at Mayo Clinic - UMR
Social Media at Mayo Clinic - UMRSocial Media at Mayo Clinic - UMR
Social Media at Mayo Clinic - UMRMakala Arce
 

More from Makala Arce (20)

How Mayo Clinic Grappled and Gained with Social Media Governance
How Mayo Clinic Grappled and Gained with Social Media GovernanceHow Mayo Clinic Grappled and Gained with Social Media Governance
How Mayo Clinic Grappled and Gained with Social Media Governance
 
Measurement & Monitoring Best Practices
Measurement & Monitoring Best PracticesMeasurement & Monitoring Best Practices
Measurement & Monitoring Best Practices
 
Facebook: A New Era
Facebook: A New EraFacebook: A New Era
Facebook: A New Era
 
Measurement Best Practices
Measurement Best PracticesMeasurement Best Practices
Measurement Best Practices
 
Pertinent Primer: Social Media in Health Care
Pertinent Primer: Social Media in Health CarePertinent Primer: Social Media in Health Care
Pertinent Primer: Social Media in Health Care
 
Ragan Communications Keynote: Leadership Strategies that Shake Up Health Care PR
Ragan Communications Keynote: Leadership Strategies that Shake Up Health Care PRRagan Communications Keynote: Leadership Strategies that Shake Up Health Care PR
Ragan Communications Keynote: Leadership Strategies that Shake Up Health Care PR
 
Controversies in Women's Health - Social Media & Medicine
Controversies in Women's Health - Social Media & MedicineControversies in Women's Health - Social Media & Medicine
Controversies in Women's Health - Social Media & Medicine
 
How to Create a Professional Social Media Image
How to Create a Professional Social Media ImageHow to Create a Professional Social Media Image
How to Create a Professional Social Media Image
 
Video Best Practices - Jason Pratt
Video Best Practices - Jason PrattVideo Best Practices - Jason Pratt
Video Best Practices - Jason Pratt
 
Visual Social Media - Dr. Farris Timimi
Visual Social Media - Dr. Farris TimimiVisual Social Media - Dr. Farris Timimi
Visual Social Media - Dr. Farris Timimi
 
Welcome/Introductions
Welcome/IntroductionsWelcome/Introductions
Welcome/Introductions
 
Blogging Best Practices
Blogging Best Practices Blogging Best Practices
Blogging Best Practices
 
Strategy, Tactics, Planning and Measurement
Strategy, Tactics, Planning and MeasurementStrategy, Tactics, Planning and Measurement
Strategy, Tactics, Planning and Measurement
 
Twitter Best Practices
Twitter Best Practices Twitter Best Practices
Twitter Best Practices
 
Social Media Lessons from Mayo Clinic: Guides, Earwax & Inefficiencies
Social Media Lessons from Mayo Clinic: Guides, Earwax & InefficienciesSocial Media Lessons from Mayo Clinic: Guides, Earwax & Inefficiencies
Social Media Lessons from Mayo Clinic: Guides, Earwax & Inefficiencies
 
Facebook Best Practices
Facebook Best PracticesFacebook Best Practices
Facebook Best Practices
 
Mayo Clinic Lessons: Guides, Earwax, & Inefficiencies - #SprinklrCXM
Mayo Clinic Lessons: Guides, Earwax, & Inefficiencies - #SprinklrCXMMayo Clinic Lessons: Guides, Earwax, & Inefficiencies - #SprinklrCXM
Mayo Clinic Lessons: Guides, Earwax, & Inefficiencies - #SprinklrCXM
 
Public Image Workshop - Social Media Portion - Makala Johnson
Public Image Workshop - Social Media Portion - Makala JohnsonPublic Image Workshop - Social Media Portion - Makala Johnson
Public Image Workshop - Social Media Portion - Makala Johnson
 
AAN 2015 - iTalk - Social Media
AAN 2015 - iTalk - Social MediaAAN 2015 - iTalk - Social Media
AAN 2015 - iTalk - Social Media
 
Social Media at Mayo Clinic - UMR
Social Media at Mayo Clinic - UMRSocial Media at Mayo Clinic - UMR
Social Media at Mayo Clinic - UMR
 

Recently uploaded

Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditNhtLNguyn9
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environmentelijahj01012
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Doge Mining Website
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCRashishs7044
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 

Recently uploaded (20)

Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal audit
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environment
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCREnjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North GoaCall Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 

MN Institute of Aging Services

Editor's Notes

  1. http://www.youtube.com/watch?v=sIFYPQjYhv8
  2. Lee Aase first had to prove himself, walking around with a FlipCam and developing the case studies to prove the worth.
  3. 95-theses Wittenberg, Germany
  4. Printing Press – wide dissemination
  5. Lee Aase – SMUG - Smuggles
  6. Mayo Bros We view social media as what Mayo Clinic has been built on for nearly 150 yrs. 91 percent of patients surveyed say they have said “good things” to an average of 40 people after a Mayo visit
  7. Social media is the 21 st century word of mouth.
  8. Also, make copies for distribution
  9. Also discuss transparency
  10. Color code
  11. Has since said “In the hundreds now”
  12. http://www.youtube.com/watch?v=RI-l0tK8Ok0