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How to Moderate and Monitor your
Hospital’s Social Sites
2013 Health Care Social Media Summit (#MayoRagan)
Makala Johnson ...
Agenda – MCCSM – External

• 5 Moderation Principles
• Behind the Scenes: MCCSM Process
• 2 Monitoring Imperatives
5 Moderation Principles
1. Transparently
2. Engagingly
3. Quickly
4. Protectively
Protect…

Employees

Confidentiality

User Experience
5. Consistently
5 Moderation Principles

•
•
•
•
•

Transparently
Engagingly
Quickly
Protectively
Consistently
Behind the Scenes:
MCCSM Process
Social Media Management System

http://www.rfactr.com/blog/imag
es/stories/internal%20vs.
%20external%20%20corporate
%20so...
Social Media Management System
2 Monitoring Imperatives
1. Gather feedback.
Online Ideation Chat #POTF
2. Let data talk.
2 Monitoring Imperatives

• Gather feedback.
• Let data talk.
Questions?

• 5 Moderation Principles
• Behind the Scenes:
MCCSM Process

• 2 Monitoring Imperatives

Email: johnson.makal...
2013 Social Media Week - #MayoRagan
2013 Social Media Week - #MayoRagan
2013 Social Media Week - #MayoRagan
2013 Social Media Week - #MayoRagan
2013 Social Media Week - #MayoRagan
2013 Social Media Week - #MayoRagan
2013 Social Media Week - #MayoRagan
2013 Social Media Week - #MayoRagan
2013 Social Media Week - #MayoRagan
2013 Social Media Week - #MayoRagan
2013 Social Media Week - #MayoRagan
2013 Social Media Week - #MayoRagan
2013 Social Media Week - #MayoRagan
2013 Social Media Week - #MayoRagan
2013 Social Media Week - #MayoRagan
2013 Social Media Week - #MayoRagan
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2013 Social Media Week - #MayoRagan

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How to Moderate and Monitor your Hospital's Social Sites

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2013 Social Media Week - #MayoRagan

  1. 1. How to Moderate and Monitor your Hospital’s Social Sites 2013 Health Care Social Media Summit (#MayoRagan) Makala Johnson (@MakalaJohnson)
  2. 2. Agenda – MCCSM – External • 5 Moderation Principles • Behind the Scenes: MCCSM Process • 2 Monitoring Imperatives
  3. 3. 5 Moderation Principles
  4. 4. 1. Transparently
  5. 5. 2. Engagingly
  6. 6. 3. Quickly
  7. 7. 4. Protectively
  8. 8. Protect… Employees Confidentiality User Experience
  9. 9. 5. Consistently
  10. 10. 5 Moderation Principles • • • • • Transparently Engagingly Quickly Protectively Consistently
  11. 11. Behind the Scenes: MCCSM Process
  12. 12. Social Media Management System http://www.rfactr.com/blog/imag es/stories/internal%20vs. %20external%20%20corporate %20social%20media.jpg
  13. 13. Social Media Management System
  14. 14. 2 Monitoring Imperatives
  15. 15. 1. Gather feedback.
  16. 16. Online Ideation Chat #POTF
  17. 17. 2. Let data talk.
  18. 18. 2 Monitoring Imperatives • Gather feedback. • Let data talk.
  19. 19. Questions? • 5 Moderation Principles • Behind the Scenes: MCCSM Process • 2 Monitoring Imperatives Email: johnson.makala@mayo.edu Twitter: @MakalaJohnson

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