2015 Rotary District 5960 Conference

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Public Relations for Rotarians
• @MakalaJohnson, Mayo Clinic Center for Social Media
The Internet amplifies word of mouth.

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Advantages / Opportunities
• Cost effective
• Timely
• Communicate event details with current members
• Draw awareness externally
• Search Engine Optimization (SEO)
“But how?”

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1. Utilize traditional media resources.

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2. Create call-to-actions.

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3. Point people to your social media sites.
• Add social media icons to website.
• Claim your name at: Facebook.com/Username.

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4. Consider minimal Facebook advertising.
• Only a small percentage of those who ‘like’ your
page will see your posts organically:
• April 2012 – 16%
• December 2014 – 1-2%
• Pay-to-Play Options:
• Boost post
• Promote page
• Send to website

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5. Optimize the organic.
• Consistent branding across platforms
• Tags and mentions
• Build community through interactions
• Compelling posts
• Active images
• Brief

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6. Join established conversations.

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7. Create testimonial videos.

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Summary
• Utilize traditional media resources.
• Create call-to-actions.
• Point people to your social media sites.
• Consider minimal Facebook advertising.
• Optimize the organic.
• Join established conversations.
• Create testimonial videos.