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For any business owner, the priority is to find, target, and acquire new customers. But actually is it worth it? People tend to forget that retaining an old customer is much more important than acquiring a new customer. Also, acquiring a new customer can be 5 times costlier than retaining an old one. Therefore, we've brought you a comprehensive guide on how to build a successful customer retention tips. Make sure you read till the end to receive a helpful resource.
Customer Retention Tips For
Your Ecommerce Store
For any business owner, acquiring
new customers is the primary goal.
But what they forget is- Once the
customers makes their first
purchase, you need to make efforts
to build a strong relationship.
This is where the role of customer
retention comes into play.
What is customer retention?
According To Wikipedia
Customer retention refers to the ability of a
company or product to retain its customers over
some specified period.
Customer acquisition is important
no doubt. But for the sustained
growth of your business, you need
to have a plan for doing repeated
business with your buyers.
Did you know?
You need to invest 5 times
more to earn a new
customer as compared to
retaining an old one.
Companies focus on acquisition more
than customer retention, even though it
can cost 7x more to acquire new
Now that we know how important it is to have
a customer retention plan. It’s time that we see
some customer retention techniques for your
1. Offer Exclusive Surprises
Everybody loves surprises. Here is what you can do:
● Give exclusive offers to nurture your customers.
● Offer free gifts or discounts to your customers when
they aren’t expecting it.
2. Build Customer Expectations
Customer service has stretched beyond attending inquiries
and complaints. In today’s scenario:
● You need to meet the customers’ expectations to excel.
● Also, never promise your customers anything that you
3. Consider Automation For Re-Engaging
Monitoring your customers’ behavior can be time
taking. With the help of marketing automation
software, you can send your customers valuable emails
or SMSs at regular intervals.
4. Leverage Customer Feedbacks
Customer feedback surveys are a perfect way of drawing
client attention. It is the best way of letting your
customers express themselves and reveal their feelings
for your brand.
5. Schedule Your Communication Calendar
With help of a communication calendar:
● You can keep in touch with your customers at regular
● Eliminate post-purchase doubts, improve trust levels,
and of course, persuade users to come back again.
6. Add Valuable Content To Your Sales Funnel
Funnels are an integral part of the sales strategy. The
goal is to guide visitors to engage with your brand and
Here are HubSpot’s 3 vital steps to simplify the process:
7. Foster A Community For Your Customers
Forum discussion is the best way to encourage customer
advocacy. It will certainly help you in retaining
customers, it makes them feel appreciated and an
opportunity to clear their doubts.
8. Solve Your Customers’ Complaints In Time
Never take complaints negatively. They’re a perfect tool
for knowing things you might have overlooked.
Remember that the last thing you want to see is the
growing number of complaints.
So these were some tips on how to build
a successful customer retention strategy
for your eCommerce strategy.
Having doubts? feel free to
Contact us anytime at:
But before you say goodbye to us.
Here’s a gift that I hope will be
very useful for you:
Thank You !!
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