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Ecommerce Marketing Automation: Is It Important For Your Business?

eCommerce marketing automation is the practice of automating your repetitive tasks done manually. It allows you to streamline your marketing efforts and measure your performance thus, letting you increase your business efficiency. So here is all about marketing automation. We’ll be telling you what is eCommerce marketing automation along with some stats. We’ll also be sharing what are the best practices for implementing eCommerce marketing automation and how to find the best automation platform for your business.

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Ecommerce Marketing Automation: Is It Important For Your Business?

  1. 1. Is it important for your business? Ecommerce Marketing Automation MakeWebBetter
  2. 2. TABLEOFCONTENTS 02 05 03 06 Key Benefits Choosing Right Software Introduction 01 Marketing Automation Components 04 Stats Best Practices MakeWebBetter
  3. 3. Marketing Automation01 MakeWebBetter Introduction
  4. 4. Regular marketing processes can be implemented with auto scripts and tools, hence saving tons of time, and marketing teams can focus on strategy. Thus, this process is known as eCommerce marketing automation. MakeWebBetter
  5. 5. Marketing Automation02 MakeWebBetter Stats
  6. 6. Let us crunch some numbers 91% of Marketers believe it is important 74% of Marketers believe marketing automation is time-saving. 67% of marketers are currently using a marketing automation platform. $25.1 Billion is the annual automation expenditure by 2023. Source: MakeWebBetter
  7. 7. Marketing Automation03 Key benefits for eCommerce MakeWebBetter
  8. 8. Marketers can re-approach buyers that left a checkout incomplete and reduce cart abandonment rates. MakeWebBetter
  9. 9. With the A/B testing email components one can very efficiently increase open rates. MakeWebBetter
  10. 10. Marketing automation lets you make personalized product recommendations on your online store and boost your revenue. MakeWebBetter
  11. 11. Automates your customer loyalty programs to send real-time and customized deals to customers. MakeWebBetter
  12. 12. Optimizes your content and social media marketing strategies for increased engagement and conversions. MakeWebBetter
  13. 13. Tracks your eCommerce performance on a real-time basis that helps to restructure marketing strategies and plans. MakeWebBetter
  14. 14. Marketing Automation04 MakeWebBetter Ecommerce Marketing Automation Components
  15. 15. Lists and Segmentation MakeWebBetter
  16. 16. They lay the foundation of marketing automation. It lets you separate your audience into: ➔ Potential leads ➔ Existing prospects ➔ Existing customers Segment your audience into proper lists to nurture better customer relations. MakeWebBetter
  17. 17. Lead Scoring MakeWebBetter
  18. 18. Lead scoring saves a lot of time on the sales team by letting them focus solely on prospects that are likely to convert. MakeWebBetter
  19. 19. Triggers MakeWebBetter
  20. 20. So these are pre-defined thresholds to ignite a specific function with the help of a marketing automation solution. MakeWebBetter
  21. 21. Actions MakeWebBetter
  22. 22. This is really simple. The activity that happens prior to when a trigger is triggered is called actions. MakeWebBetter
  23. 23. So combining these 4 aspects strategically lets you efficiently automate your marketing tasks. MakeWebBetter
  24. 24. Marketing Automation05 MakeWebBetter Best Practices
  25. 25. Tip 1: Segment Your Customers Remember no two customers are the same. With the marketing automation segment, your customers can convert them at the right time with exclusive content. MakeWebBetter
  26. 26. Tip 2: Content Personalization Customers love online stores that have stored information that is related to them. Find where the customer is currently located in the buyer’s journey and provide information that leads to conversion. MakeWebBetter
  27. 27. Tip 3: Improve Customer Services Using marketing automation you can efficiently solve customer related issues and build a better comprehensive omnichannel experience. MakeWebBetter
  28. 28. Tip 4: Chatbots Chatbots are nothing new. This is a perfect innovation that reduces your bounce rates and provides the customer with relevant information. MakeWebBetter
  29. 29. Tip 5: Influencer Marketing Campaigns Automation helps in finding the correct influencers for your business and measure your campaign performance. MakeWebBetter
  30. 30. Marketing Automation06 Choosing right software MakeWebBetter
  31. 31. No doubt you can build in-house automated workflows. But why waste time when there are plenty of free and premium Softwares available in the market. MakeWebBetter
  32. 32. But how to look for the best software that can enhance your marketing efforts and provide exponential growth in your business. MakeWebBetter
  33. 33. Things you should look at in marketing automation software. MakeWebBetter
  34. 34. It should have a solution to completely automate the customer journey. 1. MakeWebBetter
  35. 35. The most obvious consideration should be that it is easy to use. 2. MakeWebBetter
  36. 36. The solution should scale your business growth with great efficacy. 3. MakeWebBetter
  37. 37. Should come with built-in workflows and templates. 4. MakeWebBetter
  38. 38. Lets you perform robust segmentation to create a personalized customer experience. 5. MakeWebBetter
  39. 39. Before we leave we want to ask you one question. MakeWebBetter
  40. 40. Are you a WooCommerce store owner? If yes, then there’s a perfect eCommerce automation solution for your store. MakeWebBetter
  41. 41. Integration with HubSpot for WooCommerce CLICK Here MakeWebBetter
  42. 42. Check out the video. MakeWebBetter
  43. 43. We hope you find the presentation fruitful. MakeWebBetter
  44. 44. Want To Consult Our Experts support@makewebbetter.com Connect with us on Live Chat MakeWebBetter
  45. 45. Thank You !! Visit Us At: https://makewebbetter.com/

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