1. Is it important for your
business?
Ecommerce
Marketing Automation
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2. TABLEOFCONTENTS
02
05
03
06
Key Benefits
Choosing Right Software
Introduction
01
Marketing Automation Components
04
Stats
Best Practices
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3. Marketing
Automation01
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Introduction

4. Regular marketing processes can be implemented with auto scripts
and tools, hence saving tons of time, and marketing teams can focus on
strategy.
Thus, this process is known as eCommerce marketing automation.
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5. Marketing
Automation02
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Stats

6. Let us crunch some numbers
91% of Marketers
believe it is important
74% of Marketers believe
marketing automation is
time-saving.
67% of marketers are
currently using a marketing
automation platform.
$25.1 Billion is the annual
automation expenditure by
2023.
Source:
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7. Marketing
Automation03
Key benefits for eCommerce
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8. Marketers can re-approach buyers
that left a checkout incomplete
and reduce cart abandonment
rates.
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9. With the A/B testing email
components one can very
efficiently increase open
rates.
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10. Marketing automation lets
you make personalized
product recommendations on
your online store and boost
your revenue.
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11. Automates your customer
loyalty programs to send
real-time and customized
deals to customers.
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12. Optimizes your content and
social media marketing
strategies for increased
engagement and conversions.
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13. Tracks your eCommerce
performance on a real-time
basis that helps to restructure
marketing strategies and
plans.
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14. Marketing
Automation04
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Ecommerce Marketing
Automation Components

15. Lists and Segmentation
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16. They lay the foundation of marketing automation. It lets you separate your
audience into:
➔ Potential leads
➔ Existing prospects
➔ Existing customers
Segment your audience into proper lists to nurture better customer relations.
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17. Lead Scoring
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18. Lead scoring saves a lot of time on the sales
team by letting them focus solely on
prospects that are likely to convert.
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19. Triggers
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20. So these are pre-defined thresholds to ignite
a specific function with the help of a
marketing automation solution.
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21. Actions
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22. This is really simple. The activity that
happens prior to when a trigger is triggered
is called actions.
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23. So combining these 4 aspects strategically lets
you efficiently automate your marketing tasks.
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24. Marketing
Automation05
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Best Practices

25. Tip 1: Segment Your
Customers
Remember no two customers are the same.
With the marketing automation segment, your customers can convert
them at the right time with exclusive content.
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26. Tip 2: Content Personalization
Customers love online stores that have stored information that is
related to them. Find where the customer is currently located in the
buyer’s journey and provide information that leads to conversion.
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27. Tip 3: Improve Customer Services
Using marketing automation you can efficiently solve customer related
issues and build a better comprehensive omnichannel experience.
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28. Tip 4: Chatbots
Chatbots are nothing new. This is a perfect innovation that reduces
your bounce rates and provides the customer with relevant
information.
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29. Tip 5: Influencer Marketing
Campaigns
Automation helps in finding the correct influencers for your business
and measure your campaign performance.
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30. Marketing
Automation06
Choosing right software
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31. No doubt you can build in-house automated workflows. But
why waste time when there are plenty of free and premium
Softwares available in the market.
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32. But how to look for the best software that can enhance your
marketing efforts and provide exponential growth in your
business.
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33. Things you should look at in
marketing automation software.
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34. It should have a solution to completely
automate the customer journey.
1.
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35. The most obvious consideration should be that
it is easy to use.
2.
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36. The solution should scale your business growth
with great efficacy.
3.
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37. Should come with built-in workflows and
templates.
4.
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38. Lets you perform robust segmentation to create
a personalized customer experience.
5.
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39. Before we leave we want to ask
you one question.
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40. Are you a WooCommerce store
owner?
If yes, then there’s a perfect eCommerce automation solution
for your store.
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41. Integration with HubSpot for
WooCommerce
CLICK
Here
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42. Check out the
video.
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43. We hope you find the presentation
fruitful.
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44. Want To Consult Our Experts
support@makewebbetter.com
Connect with us on Live Chat
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45. Thank You !!
Visit Us At: https://makewebbetter.com/