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Marketing Automation Best Practices To Nurture Leads Better Than Before

Doing business is all about doing work smartly. Thus, marketing automation plays a very important role in increasing the efficiency of your marketing efforts. It is a perfect solution for automating your repetitive marketing tasks and saves a lot of time. How about using this technique in your lead nurturing process?
Here are some best marketing automation best practices to make your lead nurturing game stronger.

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Marketing Automation Best Practices To Nurture Leads Better Than Before

  1. 1. Marketing Automation Best Practices To Nurture Leads Better Than Before MakeWebBetter 1
  2. 2. Are you running an eCommerce store? MakeWebBetter 2
  3. 3. Is it struggling with an unmanaged customer database? MakeWebBetter 3 MakeWebBetter
  4. 4. Are you unable to track your leads and analyze your buyer’s shopping actions? MakeWebBetter 4 MakeWebBetter
  5. 5. Is your sales declining and you’re getting huge shopping cart abandonment? MakeWebBetter 5 MakeWebBetter
  6. 6. If your answer is yes, you have hit the right presentation. MakeWebBetter 6 MakeWebBetter
  7. 7. Marketing Automation is the right solution for you right now to solve your problems. MakeWebBetter 7 MakeWebBetter
  8. 8. Today, we’ll present you- MakeWebBetter ❏ What is Marketing Automation? ❏ Why your business needs automation? ❏ Techniques to get great automation success ❏ Video Tutorial 8 MakeWebBetter
  9. 9. MakeWebBetter Why Automate Marketing? 11 MakeWebBetter 9
  10. 10. Marketing automation is the practice of using software to automate sales and marketing activities of a business. MakeWebBetter 10 Automate your business and get good results
  11. 11. MakeWebBetter Marketing tasks like eMails, social media posting, and even ad campaigns that are repetitive in nature are automated by marketing automation. 11
  12. 12. Benefits of Business Automation ● At Marketers Level ● At Sales Level ● Overall Business MakeWebBetter 12
  13. 13. Benefits For Marketers ● Helps in reaching customers in a more personalized way across multiple channels. ● Boosts customer lifetime value by automating the up-sells and cross-sells. ● Allows the marketers to create targeted campaigns. MakeWebBetter 13
  14. 14. Benefits In Sales ● Keeps your CRM up to date. ● Helps is prioritizing your leads as per the lead score. ● Makes your sales process more efficient and effective. MakeWebBetter 14
  15. 15. Benefits For Overall Business ● Reduces the staffing costs. ● Improved analytics of your marketing and sales team. ● Replaces your manual repetitive tasks with automated process. MakeWebBetter 15
  16. 16. Let’s Crunch Some Numbers!! MakeWebBetter 16
  17. 17. Source: emailmonday MakeWebBetter 17
  18. 18. Source: invesp MakeWebBetter 618
  19. 19. Aren’t the numbers convincing enough to say that Marketing Automation is an important element for Nurturing Leads? 19
  20. 20. So, get ready for some Marketing Automation tips to step up your lead nurturing game. MakeWebBetter 20
  21. 21. #Tip 1: Increase Personalization In an ideal case, your each and every message should be highly personalized based on the user’s recent activity. MakeWebBetter 21
  22. 22. #Tip 2: Link CRMs To Marketing Automation System This will get you increase in the transparency between your marketing and sales team, easily track your leads and strengthen your lead nurturing process. MakeWebBetter 622
  23. 23. #Tip 3: Abstain From Overdoing It Marketing automation can be very lucrative as it very easily lets you automate your marketing campaigns. But overdoing it can result in alienating your potential customers. MakeWebBetter 2 3 23
  24. 24. #Tip 4: Take Data-Driven Decisions A robust marketing automation solution provides deep insights to understand customer behaviour. Make decisions based on this data to improve your lead nurturing program. MakeWebBetter 624
  25. 25. #Tip 5: Leverage Quality Content Create inbound content and leverage them in your lead nurturing campaigns. You can create blogs, infographics, social media posts, or videos that speak well for your brand. MakeWebBetter 25
  26. 26. Are you confused to choose a right automation platform for your business? MakeWebBetter We recommend you - Mautic WooCommerce Integration An open-source marketing automation platform. To watch how it works and explore more, watch video 626 MakeWebBetter
  27. 27. MakeWebBetter 627 MakeWebBetter
  28. 28. Any Doubts? Start Writing Your Comments MakeWebBetter 628 MakeWebBetter
  29. 29. The End…. So these were generic tips to make your lead nurturing game stronger using marketing automation. To know more about the importance of marketing automation in marketing, then click here. MakeWebBetter 29
  30. 30. Want Recommendation for your business? Contact us anytime at: support@makewebbetter.com MakeWebBetter 630 MakeWebBetter
  31. 31. MakeWebBetter https://makewebbetter.com 631

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Doing business is all about doing work smartly. Thus, marketing automation plays a very important role in increasing the efficiency of your marketing efforts. It is a perfect solution for automating your repetitive marketing tasks and saves a lot of time. How about using this technique in your lead nurturing process? Here are some best marketing automation best practices to make your lead nurturing game stronger.

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