1.
Fashion B: Standard 10
Elements of Design
Created by: Kris Caldwell
Timpanogos High School

2.
Elements of Design
 Elements are the building blocks of
design.
 Color: Most exciting element of design
 Shape: Overall outline of a garment, it is
the form or silhouette.
 Line: Distinct, elongated mark as if
drawn by a pencil or pen.
 Texture: The surface quality of goods.

3.
Elements of Design
 SHAPE:
 Form or silhouette of a garment
 Shape or outline seen from a distance
 Can reveal or hide a natural body contour
 Try to flatter good features and hide less
attractive features
 Full, wide shapes make you look bigger
 Trim, compact silhouettes make you look
smaller
 Straight, tubular shapes make you look
taller
 Form fitting clothes reveal any unattractive
contours, should only been worn by figures
that are near-perfect

4.
Elements of Design
 LINE:
 Have direction, width, length
 Eyes follow lines
 Lines suggest movement, leading eyes up,
down, side-to-side, around
 Outline outer and inner spaces of garments
 Categories of lines:
 Type
 Direction
 Application

5.
Elements of Design
 Line Types:
 Straight: bold, severe
 Show dignity, power, formality,
steadiness, stability
 Curved: rounded, circular
 Less conservative, formal and powerful
 Give soft, youthful, gentle, charming,
graceful feeling
 Make things look larger than they are
 Circles are closed lines and stop the
eye entirely
 Flattened curves are most flattering to
the human shape
 Jagged: change direction abruptly (ex:
zigzags)
 Create a jumpy, confused feeling
 Use sparingly, they are very noticeable
 Wear them if you are self-confident

6.
LINE DIRECTION: Vertical:
Goes up and down
 Feeling of
dignity,
strength, poise,
sophistication
 Leads eye up
and down,
makes wearer
look taller and
thinner

7.
LINE DIRECTION: Diagonal: slanted
 Degree of
slant
determines
the visual
effect
 Draws
attention to
where they
are used

8.
LINE DIRECTION: Horizontal:
side to side
 Feeling of
restfulness and
gentleness
 Leads eye across the
body, makes wearer
seem shorter and
wider
 Use where you want
to look wider

9.
Elements of Design
 TEXTURE:
 Surface quality of garments (how it
looks and feels)
 Roughness, smoothness, dullness,
glossiness, stiffness, softness
 Bulky fabrics
 Add visual size (make you look
bigger)
 Can disguise a flaw
 Can overpower a small person
 Smooth, flat textures
 Make you look smaller
 Shiny textures
 Make you look bigger, as they
reflect light
 Dull Textures
 Make you look smaller, as the
absorb light