1. Business Development
Factors that Contribute to
Business Success

2. You can make a difference!
What makes a business succeed? There are of
course many different factors which contribute to
business success or failure.
Here we aim to highlight those factors under
your control, and what you can do to ensure your
business is a success.

3. Aspirations
Aspire to success! Cultivate a positive attitude,
and you will inspire yourself and those around
you.
Believe in yourself. An optimist is much more
likely to thrive than a ‘doom and gloom’
merchant!

4. Plan your Strategy
Most people recognise the benefits of a business
plan. Take planning further and write down
everything you want to achieve, and how you are
going to do it.
Having written plans will help you to stay
focused, and achieve your goals.

5. The Business Development Matrix is another way
to map out different strategies for growing a
business
Product
Development
Market
Development
New Business
Development
Market
Penetration
• Identify opportunities for
each type of business
development
• Assess relative
attractiveness of different
opportunities
• Assess our relative
competitive position in the
pursuit of different
opportunities
• Agree overall business
development strategy
Existing
NewExisting
Target Customers & Markets
Products&Services
New

6. Mission Statement
Write a mission statement for your business.
All businesses, however small, should have a clear
idea of what they are trying to achieve. Include
standards you adhere to and any constraints
relevant to your business.

7. Information
Are you knowledgeable about your subject?
Perhaps there are some grey areas you need to
brush up on.
Make it a priority to keep up to date with the
latest developments in your field.

8. Time Management
Your time is precious, and if there never seems to
be enough hours in the day it’s worth finding out
where all your time is going to.
Over a few days, keep a note of how long you
spend on individual tasks.

9. Analyse your timed tasks
You may be surprised at the results! Are any of
your tasks uneconomic time wise? If so can you
scrap them, or revise them so they are less
wasteful?
This will give you additional time to spend on
more profitable jobs.

10. Do it now!
“Don’t put off until tomorrow what you can do
today.”
Try to deal with things as they occur, customers
especially appreciate a quick response, and will be
impressed by your efficiency.

11. And
5 Principal keys for Business Development
1. Leadership
2. Motivation
3. Teamwork
4. Productivity
5. Debate

12. Leadership
How able you are to manage and deal with your
Team, Customers, Partnership and over all work
environment?

13. Motivation
Motivation is an important area of human
behavior at the heart of everything we do. It was
once said that “Motivation will almost always beat
mere talent.”

14. Teamwork
Teamwork is becoming a natural and effective
form of working in a variety of industries. If
you’re still not working in, you will be soon.
Prepare for the next level in productivity by
improving your ability to perform well in teams.

15. Productivity
The secret to achieving astonishing levels of
productivity is that a variety of techniques need
to be used to reach your potential.

16. Debate
Because Leadership is a subject defined by ideas,
gestures and feelings, rather than science – we
debate many contentious leadership issues with
our team, Costumers and hierarchy to decide for
actions(correctness, improvement…)

17. Take a Gamble
Sometimes in business a calculated risk is
necessary. If you never take any risks you will
not achieve anything.
Don’t jump blindly into risks however, plan and
think through first.

18. Dream
Have a personal ambition, a goal that you want to
achieve. Preferably something attainable!
Focus on your dream when the going gets tough,
remind yourself ‘I am doing this to achieve …..’

19. In Conclusion
 Have a positive, can do attitude
 Plan, plan, and plan again
 Keep up to date on your subject
 Manage your time
 Be pro-active

20. Please do Remember
The deal is not about what you want. It's about
what your opposite number(competition) wants,
and whether/how what you're offering can
deliver it.

21. Now let Debate!!

22. Thank you for your Co-operation
Malika Haddad