A better life? The wants and worries of China's consumers is an Economist Intelligence Unit report, sponsored by Bayer. It examines the aspirations of Chinese consumers, both urban and rural, looking at material wants as well as larger life concerns. The report's quantitative findings come from a wide-ranging survey of 2,651 respondents in China conducted between December 2009 and March 2010. The Economist Intelligence Unit's editorial team designed the survey, in consultation with Professor Huo Deming, National School of Development, Peking University, and Professor Wellem Burgers, Bayer Chair Professor of Strategy and Marketing, China Europe International Business School. The Economist Intelligence Unit analyzed the results, conducted additional research and wrote the report, which is available in English and Chinese.