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Design Thinking

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Tathagat Varma
Tathagat Varma

My keynote talk on #DesignThinking at #ibmCIOagilemeetup in Bangalore, Jun 6

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Design Thinking @TathagatVarma
Let me tell you some stories…
Saving lives…
Improving lives…
Enriching lives…
Building lives…
Even preserving lives…
What’s happening here?
“Design Thinking”
So, is that just for…like…the “social problems”?
Benthemplein Watersquare Rotterdam
“Keep the Change®, Bank of America
Lincoln MKC
Design Thinking “Process”
But we are IT!
Increasing role of design in IT Mary Meeker Report, 2017
Intuit Quicken, the “47th mover advantage”!
Google Ventures’ 5-day “Design Sprints”
…and many more!
Not a linear process!
d.Mindsets (far more important!)
Recap •  We don’t know enough about the problems! •  Develop deep empathy about user needs •  Generating ideas creates new options •  Prototypes allow us to think with our hands •  Feedback helps validate and refine our ideas •  Quick iteration cycle creates a learning loop •  Final outcome reflects human desirability, business feasibility and technical viability
Q&A…?
References •  https://inkoniq.com/blog/how-design-thinking-transforming-the-world- and-lives-of-millions/ •  http://firstround.com/review/How-design-thinking-transformed-Airbnb- from-failing-startup-to-billion-dollar-business/ •  http://www.urbanisten.nl/wp/?portfolio=waterplein-benthemplein •  https://www.bloomberg.com/news/articles/2006-06-18/case-study- bank-of-america •  http://www.designforfounders.com/business-growth-with-design/ •  https://hbr.org/2015/01/intuits-ceo-on-building-a-design-driven- company •  https://www.ideo.com/case-study/using-design-thinking-to-create-a- better-car

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