Lean Startup Thinking

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Tathagat Varma

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Phil Dillard, Black Ant, @PhilD0210 The objective of the Lean Startup 101 training is to introduce the concepts, terminology and approaches — and, to help organizations overcome resistance accepting the new approach so that exploration and learning can begin. This practical, interactive session will provide a solid foundation for advanced sessions, including the Lean Startup 201 & 301. This training is designed for practitioners in both the enterprise and in startups who are relatively new to the Lean Startup approach or who are seeking a quick refresher. Lean Startup 101 is a perfect way to kick off your week of Lean Startup! Thanks to Lean Startup Co.’s law firm, Orrick, for being the sponsor for this track.

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This lecture and workshop was held at E-Entrepreneurship Summer School at Zeppelin University, Friedrichshafen. The first part explains the differences and challenges between of a new idea driven startup and proof of concept startup (aka copycat). The first Workshop part is on the key assumptions and hypothesis of the business ideas in the course. The second part of the lecture is about the validation of the problem/solution fit using interview techniques. The third part is on the Minimum Viable Product concept and 6 different MVP cases. The second workshop is on developing a MVP concept for each of the business ideas in the course. Finally some fundamental quantitative analytics (split testing, cohort analysis) are explained.

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