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Horeca summer festival 2014

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Horeca summer festival 2014

  1. 1. HORECA FESTIVAL SUMMER 2014
  2. 2. 1. EXECUTIVE SUMARY 2. COMPANY’S OVERVIEW 3. PRE EVENT ACTIVITIES 4. EVENT ACTIVITIES 5. DESIGNS CONTENT
  3. 3. EXECUTIVE SUMARY To again remind the clients that Metro is the biggest supplier where by they can find variety of products from different ranges: -For Western Restaurants -For Viet Restaurants -For coffee shop -For Bar, Karaoke -For Hotel -For Canteen, Catering This Summer Festival is a good occasion to host a nice, cool event for the Existing VIP Clients to come and experience the memorable creativities from Metro.
  4. 4. METRO OVERVIEW COMPANY’S BACKGROUND Metro first came to Vietnam with the very first location : Binh Phu on 28th March 2002 Distributing more than 25,000 products which 90% of them are produced by Vietnamese Companies which follow European standards. Metro now is supplying for more than 1 million companies from different ranges: Hotels, Restaurants, Catering, Retailers, Coffee shops… Metro is located in 13 locations around the country ( Calculate until 2010), and will open more by the end of this year.
  5. 5. HORECA SUMMER FESTIVAL PRE EVENT ACTIVITIES
  6. 6. PR CAMPAIGN Internal Ad Material
  7. 7. PR CAMPAIGN SMS marketing Send out message to Metro ‘s existing clients Also new database targeting Restaurants, Bar Hotel, Spa, Catering companies…
  8. 8. PR CAMPAIGN Printed Ads
  9. 9. HORECA SUMMER FESTIVAL EVENT ACTIVITIES
  10. 10. ACTIVITY #I: DANCE PERFORMANCE Old School dancing performance of 3 couples ,dressed like Festival . They will dance with 3 songs following: Samba, Tango, and Flamenco
  11. 11. ACTIVITY #II: FLASH MOB PERFORMANCE Flash mob dance with 30 dancers and encourage visitors to join. Creating fun experience
  12. 12. ACTIVITY #III: ACOUSTIC BAND
  13. 13. ACTIVITY #IV: HORECA MAP – TREASURE HUNTING A map showing where are the booths, and which item the guests should find in that booth Once they collect all the items, they will go to the Metro Services Booth to redeem their prizes.
  14. 14. HORECA SUMMER FESTIVAL DESIGN
  15. 15. THANK YOU! For further details please contact Ms Jolie / Mandy Tel: 08 38 464 990 www.pico.com

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