1. NANO : A PARADIGM SHIFT IN MANAGEMENT PRESENTED By MANENDRA SHUKLA

4. Shift

5. NANO The "people's car"

6. Features: Stylish Safety & Comfort Fuel-Efficient Engine Safety Norms Environment-Friendly Price

7. Why NANO? INDIA: Only 7 cars per 1,000 people

9. How Shift Customer : Middle Class & Lower Middle Class can afford to buy “Nano” Technology : Now Companies shall give Emphasis on the up-gradation of Technology Market: Expansion of the Market Size. Industry: Customer may shift from two wheeler to four wheeler.

13. Promotion Methodology As per the promotion of the product is concerned Tata has not used any Advertising for promoting the TATA Nano. Its promotion has gone all through by the people through “ Words Of Mouth”. But now they are planning to have some Marketing before the car is distributed to the people.

14. "For us it's a milestone and I hope we can make a contribution to the country." Ratan Tata The small cars may end up having some influence on ‘personal transport on hire’ and may perhaps push out three-wheeler scooters/autos etc. Prof. K.Kumar IIM, Bangalore. “ When I talked to some foreigners about the Nano project, they were sceptical as they see India as country of trade union uprising, bandhs and red tape. They are not sure about the pricing. According to their standards, such a car is a distant dream.” Professor Shoji Shiba EXPERT SPEAKS…

17. Thank You

18. According to Professor Shoji Shiba, a world-renowned expert in breakthrough management, globally, industry has seen three eras of change and management — process control, incremental improvement and breakthrough management. Each of these eras emerged in response to industry’s need to survive, making the earlier management philosophy a basic requirement