Tomato ketchup

1. G.D. Foods
Tops Tomato
Ketchup Soft
Squeezy
Pouch
New Launch

2. Ketchup Market in India
•Ketchup market in India was estimated to
be around 1440 cr. (Source Times Of India, 2014)
•It is the fastest growing market and growing
at around 20% CAGR.
•This growth can be credited to:
-Growth in fast food culture in India
-Increase in no. of working women
-Shift from home made chutney to ketchup

3. Tomato Ketchup Spout Pouch
Form Fill and Sealing Machine

4. USP’s
of
Tops Soft
Squeezy
Pouch
Easy to
Squeeze
Easy to
Store
Unbreakable
Value for
Money

5. Competitive Brands
Kissan
Maggi
Cremica
Delmonte

6. Competitive Brands
Brand SKU MRP Packaging
Tops Soft
Squeezy
1 Kg 110.00
Kissan
Mahabachat
1 Kg 115.00
Cremica
Squeasy
1 kg 113.00
Del Monte
Original Blend
1 kg 115.00
Cost Comparison in 1 Kg SKU

7. Competitive Brands
Brand SKU MRP Packaging
Tops Soft
Squeezy
100 gm 15.00
Kissan Chotu 90 gm 15.00
Maggi Pichku 90 gm 15.00
Cost Comparison in 90 & 100 gm SKU

8. TOPS KISSAN CREMICA DELMONTE
-Value for Money
-Easy to Squeeze
-100% Real Tomatoes -Tomato Rich -Goodness of
Lycopene
Product USP’s

9. Launch Plan
Television
Radio
POP Material
Print AD
Dealer/Retailer
Board

10. Television AD
To create awareness among consumers about
Tops Squeezy Pouch, we will run our Squeezy
Pouch TVC on GEC (to target women), TVC on
Kids channel (to target kids), TVC on Food
Channels (to target niche class).

11. Radio AD
As a reminder media and to support
our AD campaign we are also going to
launch city wise radio campaign in all
the major cities and towns.

12. Print AD
As a reminder media and to support our AD
campaign we are also going to launch city
wise radio campaign in all the major cities
and towns.