HTML Tags
These HTML tags are the first and most important technique ever in the evaluation of on-page
Search Engine Optimization.
1. Page Title
The page title or post title is nothing but the title which appears as a first thing on the website or
webpage. The title can be around 60 to 80 characters limit. And also, make sure your post title
always comes with H1 tags. If you are not able to update your post title in H1, ask your
developers to do so.
<h1>Court Marriage in Ghaziabad and NCR</h1>
2. SEO Title
Google and other major search engines take the SEO title and display it in the search engine
result pages. Google typically displays the first 55 to 65 characters (with space). So make sure
your SEO title would be around 60 characters. You can check the SEO title by hovering your
mouse pointer over the browser tab. The page title and the SEO title can either be the same or
slightly different.
Format:
<title>60 Best On-Page SEO Techniques for 1st
Page Result with Zero Off-page Work</title>
Meta Tags
Meta tags are introduced only for Meta search engine, to understand about the webpage, and it is
not visible to the users in the browser. Let’s see how this can help us:

3. Meta Description
Meta description is not a direct SEO ranking factor but it helps in ranking indirectly. It is one of
the best places to place our keywords. Meta description helps increase the click through rate
(CTR) in the SERPs. CTR is again one of the ranking factors in SEO. Most of the search engines
display the keywords in the description in bold format. 160 characters max
Format:
<meta name=”description” content=”your meta description goes here”>
4. Meta Keywords
Meta keywords are the place where we can update our targeting keywords. 3 to 4 keywords are
suggestible. Few experts do not bother about the usage of meta keywords. Meta keywords are the
least priority in ranking factors in SEO. But my opinion is, every single thing must matter to us if
we really want to beat the competition.
Format:
<meta name=”keywords” content=”keyword 1, keyword 2, keyword 3″/>
5. Meta Robots
Meta robots are another special html tag where we tell the robots or bots to either index or not
index our website page.
Example 1:
<meta name=”robots” content=” index, follow”>
The above example means that we tell the robots to index or scan all the webpage content and we
allow bots to follow all the external links.

Example 2:
<meta name=”robots” content=” noindex, nofollow”>
The second example means that we do not allow bots to either index the webpage for the blog
page or follow any of the links which is available in that particular page.
Make sure your page is updated with index and follow tags to let the search engine index the
page content.
6. Meta Author
This Meta tag has little influence in search engine ranking. In this tag, we can add the author’s
name of the particular blog post. This is mostly applicable for blogs and article pages. We can
ignore this tag if we have ecommerce or shopping websites.
Format:
<meta name=”name” content=”Sorav Jain”>
7. Meta Language
A Meta Language tag is basically used to signify what language the website content is written in.
Format:
<meta name=”language” content=”English”>
Schema Tags (For Google+)

Schema is nothing but micro data that makes it much simple for search engines to parse the
content on our web pages more effectively so they can serve relevant results to users based on
search queries.
8. Page Type
Page type is one of the most important schema tags where we need to tell the search engine about
the type of our webpage. These types can be web pages, articles, book reviews, events, movies,
products, local businesses, organizations, persons etc.,
Format:
<div itemscope itemtype=”digital marketing training”>
9. Name (140 Char)
This acts as the title attribute of the rich snippet and should be limited to 140 characters.
Format:
<h1 itemprop=”name”>On-Page SEO Techniques 2018</h1>
10. Description (185 Char)
This is the description of the rich snippet and should be limited to 185 characters.
Format:
<h2 itemprop=”description”>Rsm digital offers best advanced digital
marketing training at most affordable fee</h2>
11. Image

This is the image of the rich snippet with an optimal size of 180 x 120. Google+ will shrink this
image, but if it is too small, it will not be displayed.
Format:
<img itemprop=”image” src=”(image-url)”/>
Content
12. Quality/Unique Content
The quality of your content is essential because only with quality content can you attract a lot of
people to check out your posts. The uniqueness in your content makes users want to go through
the work you do, thus making your work viewed by many. This gives your website an edge in
search engine ranking.
13. Content Structure
Writing huge paragraphs does not appeal to anyone. For example, blogs must contain
introduction, body, and conclusion. While writing the body for the blog, you can also add points
instead of paragraphs to make it more engaging. This will encourage more viewers to visit your
website, thus increasing the traffic there.
14. Word Count (850 Words Min)
The word count should at least be a minimum of 850 words so the content seems good enough.
This is not the minimum word count to publish a blog, but a minimum of 850 words makes your
content’s readability higher.
15. Update Constantly (2 Blogs Per Week)

It is important to keep your website and the users updated to get an SEO ranking factor. The
popularity of a website dies when there is nothing to keep the users engaged. Try to post at least
2 blogs per week, thus ensuring that your website stays constantly updated.
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KeywordsPlacement
16. Keyword in Title
Make sure that at least one of your keywords comes in both, SEO title as well as post/page title.
Search engine gives more priority for first three words in both post title and SEO title. So, if
possible, try to place the keywords within the first 3 words.
17. Keyword in Summary
Placing the keywords in the first paragraph, precisely, in the first line and if possible, place it in
the first word of the introduction line.
18. Keyword in Conclusion
As we discussed above in the content structure section, we must have a conclusion part. And
make sure you add at least one keyword in the conclusion part.
19. Keyword Density
This is the most controversial topic among the SEO experts. There are no specific rules and
policies for the usage of keyword density. But as per 1000+ experiments, we understand that the
keyword density of 3 to 5 % works well.
20. Long Tail Keywords

When we come to the keyword part, long tail keywords are always high yielding ones when
compared to single or double word keywords. Also, the competition is very low but we can rank
it very soon for the long tail keywords.
21. LSI Keywords
LSI is nothing but Latent Semantic Indexing keywords. They are keywords that need not
essentially be synonymous to your keywords but are semantically related to them.
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Text Formats
22. Bold
The bold option is useful when you want to highlight the important words/sentences of your
content. Make sure you use this option wisely because the words that are made bold catch the
viewers’ attention quickly than the normal words.
23. Italic
If there are important keywords in your answer that you want the users to see or if there are
catchy sentences that you want them to check, then you can use the italic option to italicize that
particular word/sentence, thus making it easier for them to locate.
24. Blockquote
If there are certain key points in the blog that are required to be highlighted, then we use
quotations and mark them to make sure they get more attention. These are called blockquotes.
25. Ordered List

Ordered lists are when the points in your content are numbered. There are numerous options to
customize the numbered list.
26. Unordered List
Unordered lists are when you use bullets instead of numbers for your content. Bullets can also be
customized.
27. H1, H2, H3
The ‘H’ in H1, H2 and H3 stands for Heading. Every blog/post can be given three headings. The
first heading or title of the blog is automatically assigned H1. You can use H2 for the side-
headings of your post. And H3 is for sub-headings, if any, on the post. Make sure to use all the
three types for better credibility.
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Image Optimization
28. Image File Name
Rename the image that should be uploaded on the blog without spaces. That is, make sure to use
hyphens instead of giving spaces for the name of the image.
29. Image Alt tags
There are times when the internet connection is slow and the image doesn’t seem to load. The
image Alt tags are given in such a way that when an image doesn’t load, we are still able to see
the text about that particular image, instead of the picture. The text in the place of the image due
to slow internet connection are called image alt tags.
30. Image Title Tags

The image title tags are when you hover your mouse pointer over an image, you see certain
words pop up. Those words make it convenient for people to understand the image more easily.
31. Image Caption
Image caption is the explanation given right below the image for viewers to understand what the
image represents without much hassle.
32. Optimized Image
Get the image optimized so that it can render easily when page loads. We have many image
optimizing tools online. Make use of it and get it done.
33. Image File Types
As per the echoVME analysis, .jpg images are more SEO friendly than .png. If possible, try to
place all your images in jpg format.
34. Image Dimension
We can simply call it as scale of image SEO. Whenever you add any image within the blog post
or article, better mention the exact dimensions of the images. Image scaling helps to increase the
website speed and in turn which helps for better SEO ranking.
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Links
35. URL Structure (All Lower Case, – Separator)
URL structure is found below the title of the blog. You can edit the blog title in a way such that
the characters are reduced and the URL is not too long. All characters in the URL must be in
lowercase only. Also, hyphens must be used to separate words in the URL instead of spaces.

36. Internal Links
When you select a word or a certain set of words and interlink them to some other related blog in
your own website, those are known as internal links.
37. External Links
When the highlighted set of words in your blog take you to some other website, if you have
interlinked them with a blog outside of your website, they are called external links.
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Social Meta Tags
38. OG Title
It is the title that appears on social media platforms once we share the article/blog. You have 95
characters to work with here.
Format:
<meta property=”og:title” content=”iAcquire’s awesome blog”/>
39. OG Description
This is the text that appears right below the title once you share it on social media. You have to
297 characters to make it happen.
Format:
<meta property=”og:description” content=”Stop hitting refresh on your ex-girlfriend’s Facebook
page? You should check out the iAcquire blog and learn something instead”/>

40. OG Image
It is the image that appears on the social media post. The dimensions are 1200*628.
Format:
<meta property=”og:image” content=”http://www.iacquire.com/some-thumbnail.jpg”/>
41. OG Type
This is the type of object your piece of content is. For your purposes it will usually be a blog, a
website or an article, but if you want to get fancy Facebook provides a complete list. Format:
<meta property=”og:type” content=”article”/>
42. OG URL
This is simply the URL of the page (or edge). You should specify this especially if you have
duplicate content issues to make sure the value of the edge in Facebook is consolidated into one
URL.
Format:
<meta property=”og:url” content=”http://www.soravjain.com/on-page-seo-techniques”/>
43. Twitter Card Type
This is the card type. Your options are summary, photo or player. Twitter will default to
“summary” if it is not specified.
Format:
<meta name=”twitter:card” content=”summary”>

44. Twitter Title
This is the title of the content to be shared and should be limited to 70 characters after which
Twitter will truncate. Again, go for headlines instead of keywords.
Format:
<meta name=”twitter:title” content=”Parade of Fans for Houston’s Funeral”>
45. Twitter Description
This is the description of the content to be shared and should be limited to 200 characters after
which Twitter will truncate it. Again, go for engaging text, you have better opportunity here than
the actual tweet does. Format:
<meta name=”twitter:description” content=”Description content goes here”>
46. Twitter URL
This is the URL of the content.
Format:
<meta name=”twitter:url” content=”http://www.soravjain.com/on-page-seo-techniques”>
47. Twitter Image
This is the image that will be displayed on the Twitter Card and it should be a square image no
smaller than 60×60 pixels.
Format:
<meta name=”twitter:image” content=”.jpg”>

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Site Accessibility
48. Site Navigation & Breadcrumb
Breadcrumbs are simply navigational links that is placed on top of the body content of a web
page. Subtle presence of site navigation or breadcrumbs allow visitors to quickly refer to the
links of homepage, or parent category of the current page. Try to add some LSI keywords in the
breadcrumbs.
49. HTML Sitemap
HTML Sitemap is one of the small factor for SEO ranking. Most of the experts call it as human
friendly or user friendly sitemap. We can provide a list of web pages that can be easily indexed
by a search engine crawler. However, this is no preferred format used for major search engines
like Google, Yahoo and Bing.
50. XML Sitemap
An XML sitemap is a place where we can outline the structures of your site. We can call it as
search engine friendly sitemap. XML format is easily understood by search engine bots but it is
not easily understood by a human. If you happen to visit an XML sitemap you will just see a
bunch of codes. If you have any crawling issue on your website or blog, XML sitemap is the best
option to go with.
Both the sitemap file is limited to 50MB (uncompressed) with a maximum of 50,000 URLs. If
you have more than 50K URLs, then you can have more than one sitemap and you can break
down the links.