This is a short introduction to store management.

1. WELCOME
TO
PRESENTATION
ON
RETAIL MANAGEMENT
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2. PRESENTED BY:
 PALLAVI PATURDE
 PRIYA KRIPLANI
 MANJUSHREE KOTAL
 PRANEETA RAO

3. STORE MANAGEMENT
Store Operations Management
Store Design : Interior & Exterior
Customer services
Store Profitability
Retail Display
Visual Merchandising
Floor Management

4.  Store is where retailers system &
procedures come in contact with
customers.
 Operation management is
managing of balance between things:
• Meeting customer needs
• Managing resources
 Store operations management is all
about demand & supply
INTRODUCTION

5. managing the store
Layout, Design
and
Visual
merchandising
Customer Service
STORE MANAGEMENT
OPERATIONS

6. FUNCTIONS OF STORE
MANAGEMENT
1. To receive raw materials
2. To provide proper storage and preservation
3. To meet the demand of the consuming departments
4. Proper codification, preservation & handling
5. stock accumulation & abnormal consumption
6. Assist in verification

7. PROCEDURE IN STORE
MANAGEMENT
 Store records: accurate & up-to-date store records must be
maintained.
 Receipt of stores: proper delivery of items along with
receipts.
 Issue of stores : stores should be issued on first in first out
basis.
 Independent stock checks : regular stock checking by
officers

8. STORE DESIGN
INTERIOR & EXTERIOR

9. REQUIREMENTS IN STORE
DESIGN
I. Customer focus: store design & layout must appeal the customer’s will.
II. Storeimage: Store Image is the overall perception the customer has of the
store’s environment.
III. Holisticapproach: store design should match the store’s character.it includes
interior & exterior design.it should have a single theme or image
throughout.
IV. Technology& planning :latest technology must be used to assist in developing
a store layout design. e.g.: CAD

10. INTRODUCTION:
STORE DESIGN INTERIOR &
EXTERIOR
 Store design is the architectural character or decorative
style of a store.
 It conveys to the customer “what the store is all about”
 It varies in:
 Kind
 Size
 Geographical location

11. LEARNING OBJECTIVES
• List the elements of a store’s environment and define its
two primary objectives.
• Discuss the steps involved in planning the store.
• Describe how various types of fixtures, merchandise
presentation methods and techniques, and the psychology of
merchandise presentation are used to increase the productivity
of the sales floor.
• Describe why store design is so important to a store’s
success.
• Explain the role of visual communications in a retail store.

12. EXAMPLE OF
STORE IMAGE
By incorporating a
café as an integral part
of Barnes & Noble
bookstores, a very
relaxing and casual
ambiance is created.

13. i. FIXTURES
ii. DISPLAYS
iii. COLOUR
iv. LIGHTING
v. CEILINGS
vi. SHELVING
i. SIGNS
ii. RESTRICTIONS
iii. WINDOWS
iv. THEFT PREVENTION
v. MULTILEVEL STORES
vi. STORE NAME
ELEMENTS OF INTERIOR &
EXTERIOR DESIGN
INTERIOR EXTERIOR

14. THE DISNEY STORE’S
EFFECTIVE USE
OF THE FREE-FLOW
DESIGN
 Approximately 250 million consumers
visit Disney’s entertainment retail outlets
each year. New store designs showcase
merchandise in an engaging and
contemporary fashion, keeping pace with
evolving retail trends. Technological
elements - including a front-of-store
media wall that engages guests with
Disney programming, and interactive
kiosks-setting the stage for the Disney
Store in the 21st century.

15. STORE LAYOUT
 The objective of layout management is to obtain the maximum benefits from
the space available.
 Decisions while making layout:
a. Value of space
b. Utilization & allocation of space
c. Customer traffic flow
d. Types of goods
e. Complementary merchandise proximity
f. Desired store image

16. TYPES OF STORE LAYOUT
1) Straight floor plan : makes use of walls & fixtures to create small
spaces within the retail store.
2) Diagonal floor plan : self service type of retail store
3) Angular floor plan : high end specialty stores with curves & angles
4) Geometric floor plan : uses racks & fixtures for clothing &
apparel shops
5) Mixed floor plan: mixture of straight, diagonal & angular floor plan

17. OTHER STORE LAYOUTS
GRID LAYOUT
Grid Layout: is a type of store layout in which counters and fixtures
are placed in long rows or “runs,” usually at right angles, throughout
the store.

18. LOOP LAYOUT
 Loop Layout is a type of store layout in which a major customer
aisle begins at the entrance, loops through the store, usually in the
shape of a circle, square, rectangle, and then returns the customer the
front of the store.

19. SPINE LAYOUT
Spine Layout is a type of store
layout in which a single main aisle
runs from the front to the back of
the store, transporting customers in
both directions, and where on
either side of this spine,
merchandise departments using
either a free-flow or grid pattern
branch off toward the back aisle
walls.

20. RETAIL DISPLAY
 Presentation & exhibition of products along with the relevant
information.
 Objectives of retail display:
I. Maximize product exposure
II. Enhance product appearance
III. Provide product storage
IV. Remind customers of planned purchases

21. TYPES OF DISPLAY
 Assortment display
 Theme display
 Lifestyle display
 Coordinated display
 Unit display
 Rack display
 Videotape display

22. VISUAL
MERCHANDISING
 Visual Merchandising : introduction
Is the artistic display of merchandise and theatrical props
used as scene-setting decoration in the store.

23. BIG PICTURE ELEMENTS
Store-front windows
Welcoming entryway
Flowing floor plan
Cash/wrap counter
Dressing rooms

24. CORRECT FORM OF VISUAL
MERCHANDISING

25. DRESSING ROOM
ELEMENTS
 Mirror
 Hooks
 Chair or bench
 Good lighting
 Door or opaque curtain

26.  Two-way or T-stands
 Four-way
 Round Rack
 Cubes
 Slat wall
 Tables
APPAREL FIXTURES AND
SETTING
• Mannequins
• Hangers
• Cap Trees
• Rolling Rack
• Mirrors

27. TIPS FOR KEEPING
DISPLAYS FRESH
Change displays every four to six weeks.
Use eye-catching displays for top shelves
Feature new or seasonal items in spotlighted displays
Rotate out-of-season items to the bottom shelves

28. CUSTOMER SERVICE
 Retailers generally use customization and
standardization to deliver customer services.
While customization motivates the service
providers to customize services according to
the needs of individual customers,
standardization ensures that they follow
established guidelines when delivering service.

29.  The various services provided by retailers to customers can be
grouped under three categories; pre transaction, transaction and
post transaction services. Convenient store hours and information
availability are the most common pre-transaction services offered to
customers. Pre transaction services help target customers gather
information about a store's merchandise and methods for
purchasing it easily.
 Customers evaluate the quality of a service by comparing the
actual service delivered at the store with the service expected.

30. STORE PROFITABILITY
 Store profitability refers to maintain competitive prices &
maximize profitability i.e. Managing cost & prices
 Store profitability is one of the major objectives of
modern business organizations
FORMULA: EXPECTED INITIAL MARKUP % =
(OPERATING EXPENSES+PROFIT+REDUCTION)/(SALES
+REDUCTION)

31. FLOOR MANAGEMENT
 Floor management is the allocation of store floor space
to departments product categories , storage floor, space
and customer floor space.
 It ensures convenience to customers & places the
merchandise in accordance with the sales persons work
allocation.

32. OBJECTIVE OF FLOOR
MANAGEMENT
o To obtain high return on investment.
o To ensure compatibility & rational interface between customers
merchandise & sales people.

33. THANK YOU!