Big Brand Secrets: How to Grow Your Business Using Instagram & Twitter
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Amberly Rundell recently unveiled her top secrets on how to use Twitter and Instagram for business at an event hosted by New York State Capital Region Chapter of the American Marketing Association. In this presentation you will learn: Why your business needs to be on Twitter and Instagram How to create engaging content for your Twitter and Instagram audience Instagram contest ideas How to conduct competitor analysis How to create amazing social media visuals with little to no design skills Best practices, tools, and tips that you can put into action right away The #1 trend this year in social media - BRAND STORYTELLING For a detailed recap of her presentation, visit http://bit.ly/1NPAbNc.
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Big Brand Secrets: How to Grow Your Business Using Instagram & Twitter
- 2. Amberly Rundell Digital Marketing Strategist Digital Marketing Strategist
- 4. Instagram
- 5. What will you learn? 1. Why use Instagram? 2. How to optimize your profile 3. How to spy on your competitors 4. How to create engaging content ideas 5. How to tag your location 6. How to get more followers 7. My favorite tools, tips and more!
- 8. Instagram Statistics • 400 million users • 49% male / 51% female • 53% of US adults 18-29 • 49% of US adults use it daily • 34% of US teens and millennial (14-34) Source: expandedramblings.com http://expandedramblings.com/
- 10. Create Your Profile 1) Choose a username 2) Add your business logo 3) Add your bio – include your USP! 4) Add website link
- 12. Get Inspired!
- 13. Example Hashtags for Bed & Breakfasts #Bedandbreakfast #Bedandbreakfasts #bandb #Adirondackhotels #luxurybedandbreakfasts #boutiquebedandbreakfast #Adirondacks #hotels
- 14. #WeddingVenues
- 17. Get Inspired! Share Great Content4
- 18. Have you won any awards?
- 19. What makes your business unique? 1) Do you sell unique products? 2) Has your Executive Chef won numerous awards? 3) Is your company available 24-7? 4) Do you offer private yoga classes inside of your hotel rooms? 5) Do you have customers that have been coming to you for 20+ years??
- 20. Pictures of Your Products
- 21. Product of the Month
- 22. Show How To Use Your Products
- 23. Show Off Your Customers User Generated Content
- 24. Show how your products are made
- 25. Give a Sneak Peek of an upcoming product or special new service you are providing
- 26. Use Real People Include REAL human faces they receive 38% more likes on average, and 32% more comments.
- 27. Promote a Sale
- 28. Promote an “Instagram Exclusive” Sale
- 29. Introduce Your Employees and their Roles
- 31. Wordswag
- 35. Behind the Scenes “A day in the life” Show the Visual Journey of your Business
- 36. Showcase Employees at Work (and what they’re working on!)
- 37. Testimonials
- 38. Videos
- 39. Share User Generated Content
- 41. Give Advice/Tips – FAQ’s
- 46. Get Inspired! Tag Your Location5
- 47. Tag Your Location Source: Wishpond.com
- 49. Get Inspired! Get More Fans6
- 51. • Business Partners • Clients • Members of the Chamber of Commerce • News Channels • Potential Business Clients • Competitors • Influencers in your market • Follow the Followers of Influential people Follow Others
- 52. Add Social Media Links In Your Email Signature (If you don’t know how to do this, just Google “How to add email signatures to [AOL/Outlook/Gmail] email signature.)
- 53. Add Icons to Your Website
- 54. Share on other channels
- 56. Ask Questions Key takeaway: Be genuinely interested in your audience!
- 57. Comment Back To Followers Source: Dina Rodriguez – Hand Lettering Artist
- 58. “ ” to Win Contest
- 59. Source: Wishpond
- 60. Get Inspired! My Favorite Tools & Tips 8
- 62. ScheduGram
- 66. Muzy
- 68. Twitter
- 69. What will you learn? 1. Why use Twitter for business? 2. How to optimize your profile 3. How to spy on competitors 4. How to engaging content ideas 5. My favorite tools and tips
- 70. Why Should Your Business Be On Twitter? • Powerful stat of users /demographic • Brand & relationship management • Drive Website traffic • Reach users anytime, anywhere • Spy on competitors
- 71. Twitter Statistics 500+ million users 85% of followers feel more connected with a small business after following them 42% of Twitter users use Twitter to learn about products and services
- 75. Use the Twitter Search Bar #hotel #Marriott #Courtyard #luxuryhotels #hotelmarketing
- 77. Get Inspired! Share Great Content3
- 78. What Should I Tweet? – Blog posts – E-books, whitepapers, case studies – Videos – Checklists – Promotions, specials & deals – Tips
- 80. Helpful Tips
- 82. Be the Authority
- 83. Link to an “Irresistible” Lead Magnet
- 86. Jump in the Conversation - Trending Topics
- 87. My favorite Tools & Tips5
- 88. Twitter Search
- 90. Hashtagify
- 91. Click to Tweet “Tweetables” Favorite Tools!
- 93. Key Takeaways • Social Media is all about VISUAL STORYTELLING • Pull back the curtains of your business • Tell your brand story using images and videos • Study others who are doing it right • Social Media = Like, Know and Trust • Capture moments • Never stop exploring and testing
- 94. Homework • Take out your notes again • Try out 2 or 3 things you learned today!
- 95. Need help? • Training and workshops • 1:1 Consulting • Social Media Strategy • Management
Notas del editor
- Now, let’s dive in. We’re going
- Market Research Build Trust Build Website Traffic Build Relationships With Your Customers Build Awareness Customer Service Increase Sales Promote events
- Your tribe or customers are already sharing photos. Build Your Business and Reach More Customers with the POWER OF PICTURES Broaden age group. Update stats. Add Source -
- Consider it your elevator speech, aka 10 seconds you have to describe your business. Try this at home later, describe your business in 10 second or less. It needs to be compelling and exciting and intrigue the reader for MORE. You can have one URL. It’s your one chance to grab people’s attention. You can track your success from that link. Grab that URL and go to bit.ly. Now that you’ve created this custom link you’ll be able to track your click-through success. This is a great way to see if your Instagram strategies are drawing people to click or if you need to change your Instagram strategy.
- Study what other businesses are doing. Search hashtags that are relevant to your business. Bakery: #Bakery #BakeryTips Adirondack Bed and Breakfast: #Adirondacks #HotelMarketing #AdirondackHotel #bedandbreakfast #BandB Non Profit Organization: #nonprofits Find competitors and other brands similar to yours. When you do this, use the Follow Mate app and look at who is following these competitors. These are your perfect audience and you need to connect with as many of them as possible. One of the easiest ways to get good at marketing, is to just model what the pros are doing. Don’t just copy them make it original to your brand.
- Visual Storytelling is here to stay. And the businesses that know how to do this right are the ones that succeed online.
- Update with client list
- If you got it, flaunt it! Show of those awesome products of yours. “Mobile-window shopping” as they call it, is on the rise. Get those products in front of people.
- Show how your product is being used in REAL LIFE! Show people using your products or enjoying your product. Nike does a really good job at this where they actually showcase their Audience enjoying and using their products more then just the products itself.
- Use Instagram to show every intricate detail that goes into creating your awesome product. Here is an example of how Oliver Winery corks their wine bottles. Social media is about engaging the customer, not blasting messages saying “buy our product!”.
- Everyone likes to be the first to know! Got a new product coming out? A new service you are providing? A new store front? Let people know about it, and create some anticipation! On Sunday evenings, they share the first a preview of the week’s new edition on Instagram. “It’s like sharing a sneak peek with a best friend —only those who are connected through the platform get the inside scoop. Mgemi’s
- Also a fun fact, if you include REAL human faces they receive 38% more likes on average, and 32% more comments.
- Sparking emotions in your customers or target audience is the most effective way to drive shares, likes, comments and any sort of connection to your brand.
- Sparking emotions in your customers or target audience is the most effective way to drive shares, likes, comments and any sort of connection to your brand.
- $3.99 I’ve seen so much more engagement because of this tool.
- In recent months, global brands have begun sharing 15-second custom video ads on Instagram, from teasers of upcoming movie releases to simple recipes. And they are driving measurable results.
- Adding Instagram to your event marketing mix can help you reach more people, get more people to visit your booth and increase engagement with your audience.
- It features videos and snapshots of the company’s first empty office space, travel to the Italian factories where its shoes are produced, and of course, lots and lots of shoes. Poweful Statistics or case studies.
- How are you different from your competitors?
- SME Use the link in my profile for the top 10 tips. Hack vs. spending money on ads.
- Here are 7 ways to get more fans
- Using Instagram for your business shouldn’t feel like work. It’s easy. It’s fast. And more than anything it’s FUN.
- Always tag your location. Photos receive 79% more engagement. This allows your customers to find you and your products to buy. If someone clicks your location, it opens up to a map, you can see everyone that has tagged their photos, they can see a map of where it is, how long away it is, you can also see all the photos of people who tagged themselves at your business. People searching can get a feel of what your business is like. For example if you’re a restaurant, this is HUGE for foot traffic. When they click on your location, they can see all the photos of your food, the atmosphere, the people, and they can get an idea if that’s the kind of place they would want to go.
- Here are 7 ways to get more fans and reach your target market
- Competitor research, to engage, and to find more fans!! Best practice is to use X hashtags. Use hashtags. The magic is in the hashtags. It will take a little while to figure out which ones work best for attracting your ideal followers but you’ll never know until you start playing around with them. Use a variety of popular hashtags and very specific hashtags. The goal is to use hashtags that your potential customers are already browsing. Look at some of the hashtags your competitors are using as well as ones your followers are using. There’s a good chance those are effective. You can use up to 30 on each post but it’s best to stick with 6-12 at a time. You’ll also want to choose at least one hashtag that is unique to your business. Start tagging your own pictures with it and promote it in your bio. This creates a hashtag hub. As your account grows your followers might share your content to their own accounts and use your unique hashtag. Brainstorm relevant keywords and phrases that are relevant to your brand. Research popular hashtags that people are using in your industry so you show up when people are searching. Hashtags present a great opportunity to broaden the reach of your images. Make a cheat sheet for hashtags. Make it easier on yourself by having a note saved on your smart phone containing your most popular, related hashtags that get a lot of interaction. Then just copy them and paste them in your picture descriptions instead of typing them every time.
- To mention someone, type @ followed immediately by their username (ex: "great photo, @shayne!") Instagram has been the single best investment of my time and energy for my business. I currently receive 78% of my business referrals from Instagram, with almost 5,000 followers and growing. Although 5,000 followers might not seem like a large following for some, that number has helped me pay bills, make connections and most importantly taught me how to become a better artist. No matter what kind of hobby or business you have, you can use this powerhouse platform to build a following, discover your value and make a profit pursuing your passion with these tips
- Mills Entertainment
- Find Instagram question
- Using Instagram for your business shouldn’t feel like work. It’s easy. It’s fast. And more than anything it’s FUN.
- Within 5 minutes IT”S FREEE
- Is a powerful relationship building, relationship management and customer service tool Great content can drive visitors to your website and convert them into qualified leads and eventual customers 80% of 288 million users accessing Twitter on a mobile device – source Twitter 85% of followers feel more connected with a small business after following them (Twitter.com)
- Profile picture Cover photo – don’t be afraid to change it – needs to stay relevant, in this case it was changed according to the season
- You get so much juicy information spying. So, how do we do it?
- #AskaRealEsateAgent
- FIRST Focus first on creating relevant content that will be useful to your target audience – ie) hotel blog post about top 10 things to do in lake placid Treat twitter as a way to drive leads by sending tweets to landing pages with more substantial content that your users can download Create tweets that hone in on a specific point from a longer piece of content that gives the audience an idea what they’ll learn from it
- It’ s a way to bring similar ideas and topics together. ting #digital #foodie #marke
- If you have a particular sentence, quote or comment that you think people would love to share, why not make it super easy for them. People are quite lazy, and after they read your awesome quote, the may not take the time to open up twitter, type in the quote and then add your handle and link to your blog post before tweeting. - See more at: http://www.leahkalamakis.com/how-to-make-a-tweetable-link/#sthash.sYkCHe6O.dpuf - See more at: http://www.leahkalamakis.com/how-to-make-a-tweetable-link/#sthash.sYkCHe6O.dpuf www.clicktotweet.com– The easy-peasy way to turn your tweet into a link! - See more at: http://www.leahkalamakis.com/how-to-make-a-tweetable-link/#sthash.sYkCHe6O.dpuf
- We just got over 50+ tips tools and tricks. Here are a few key takeways