Crowdfunding for Women:
Capital Raising Equalizer
By Jessica Sun, CEO RCTV
Manolis Sfinarolakis, Founder RCTV

Purpose
 Gain a better understanding of
what crowdfunding is
 Introduce you to the 9 stages of
crowdfunding
 Understand the difference
between Rewards, equity, and
debt based crowdfunding
 Motivate you to use crowdfunding
to achieve your business goals
 Understand how Women led
crowdfunding campaigns have a
high success rate compared to
traditional financing means

Ground Rules
 Participate
 One conversation at a
time
 Cell phones off during
class
 No laptops
 Ask questions
 Respect others’
opinions
 Respect confidentiality

Introduction to Founders
Jessica Sun
➢ CoFounder & CEO, Reality Crowd TV Media Corp.
➢ Brand Management, Marketing, and Brokerage Operations experience
in multiple industries
➢ Educated/consulted multiple crowdfunding campaigns on what
crowdfunding is and the process around it
➢ Attended multiple crowdfunding events to get the mission of our
company out there and further educate people on Crowdfunding
➢ Education experience with the NYC Department of Education. Created
curriculums for both Math and Science Classes
➢ Big 4 Accounting Firm experience with Deloitte & Touche. Auditing S-1
documentation for broker/dealer that raised 1.2 billion during IPO.
➢ BA in Math, Finance, and Economics from Binghamton University

Introduction to Founders Continued
Manolis Sfinarolakis
➢ Founder, Reality Crowd TV Media Corp.
➢ Member of Crowdfunding Professional Association (CfPA), Crowdfund
Intermediary Regulatory Advocates (CFIRA), and National
Crowdfunding Association (NLCFA)
➢ Multiple speeches given on the topic of Crowdfunding in states across
the U.S., including Connecticut, New York, Georgia, Denver, Seattle,
Texas, Washington D.C., and Florida
➢ Insurance Industry experience with The Hartford Insurance Group
within the Internal Audit Department.
➢ Big 4 Accounting Firm experience with Deloitte & Touche. Auditing S-1
documentation for broker/dealer that raised 1.2 billion during IPO.
➢ BS in Business Administration, Concentration in Accounting from
University of Connecticut

 “Crowdfunding is converting social capital into actual
capital through the internet.”

Crowdfunding is growing rapidly

The 9 Stages of Crowdfunding
 Successful campaigns take at least 3 months of pre-launch
activities before they launch their project (to go
into detail later in the presentation):
 Business Planning
 Intellectual Property
 Social Media
 Public Relations
 Campaign Strategy
 Networking
 Team Building
 Website Development
 Profile & Video

Donation Based Crowdfunding
 Used mainly by charities, medical emergencies, or
natural disasters.
 Top websites used for donation based crowdfunding:
 YouCaring.com
 DonorsChoose.org
 No rewards offered, straight donation.
 Must have a compelling story that inspires action.
 Highly dependent on social capital and relationships.
 Amplified by PR and Social Media execution ahead
of time.
 If 501(c)3, tax benefit to the donors.

Rewards Based Crowdfunding
 Contribution in exchange for a reward. Used by many
different non-profits, businesses, artists, film makers, and
entrepreneurs. The crowdfunding of choice for Startup
companies. Capital raised without giving up equity /
taking on debt!
 Top websites used for rewards based crowdfunding:
 Kickstarter.com
 IndieGoGo.com
 Highly dependent on social capital and relationships.
 PR is most important, followed by social media.
 Video must be top notch to tell a compelling reason why
they should invest in the person’s project, especially if it
is a for profit enterprise.
 Must reach 30% of funding within the first week of the
campaign (90% success).

Equity Based Crowdfunding
 Investment in exchange for equity. Title II, Title III, and
Title IV of the 2012 JOBS act.
 Title II allows for the general solicitation of Accredited
Investors for investment in small businesses via the
internet / crowdfunding websites.
 Title III will allow for the general solicitation of Un-
Accredited investors for investment in small businesses
via the internet / crowdfunding websites.
 Title IV allows for general solicitation of both Accredited
and Un-Accredited investors, however, it is state by state
crowdfunding and takes months to close.
 Top websites used for equity based crowdfunding:
 Angellist.com
 Realtymogul.com

Debt Based Crowdfunding
 Investment in exchange for bond. Title II, Title III, and
Title IV of the 2012 JOBS act.
 Title II allows for the general solicitation of Accredited
Investors for investment in small businesses via the
internet / crowdfunding websites.
 Title III will allow for the general solicitation of Un-
Accredited investors for investment in small businesses
via the internet / crowdfunding websites.
 Title IV allows for general solicitation of both Accredited
and Un-Accredited investors, however, it is state by state
crowdfunding and takes months to close.
 Top websites used for debt based crowdfunding:
 Patchofland.com
 LendingClub.com
 CircleUp.com

Video?

Successful Women led Crowdfunding
Examples
 Case Study: Bia Sports Watch:
https://www.kickstarter.com/projects/956860865/bia-the-
first-gps-sports-watch-for-womenby-women?
ref=nav_search
Case Study: Knix Wear, High Tech Underwear
https://www.indiegogo.com/projects/knix-wear-high-tech-
multi-tasking-underwear
Case Study: OUYA, A new kind of video game
Counsel
https://www.kickstarter.com/projects/ouya/ouya-a-new-kind-
of-video-game-console?ref=nav_search

Women and Crowdfunding Statistics
 On Kickstarter, where backers make
contributions in exchange for
rewards, women-led companies
account for less than 10% of
technology projects. But roughly
two-thirds of women-led technology
ventures reached their fundraising
goals versus just 30% of technology
ventures with male founders
 Women are 13% more likely than
men to meet their Kickstarter goals
 Women often succeed in
crowdfunding because other women
activists often support women
campaigns.
 Women are 61% more likely than
men to meet their financial targets
on its site, Indiegogo Inc. says
 Women account for 44% of
Kickstarter backers

Top Crowdfunding Platforms
 1. CrowdHelps: CrowdHelps is a Crowdfunding site for Women.
Women from around the World can raise money online for any life
situation
 2. Buzzbnk: A UK platform that supports social entrepreneurs and
innovators. “Positive People Backing Bright Ideas.”
 3. StartSomeGood: StartSomeGood empowers “social innovators,” and
forwards the trend of social entrepreneurship. It is a relatively new social
site.
 4. Crowdrise: Named the “Top 25 Best Global Philanthropist.” Since 2009,
Crowdrise has helped bring together volunteers and philanthropists to
spread the call of service.
 5. Kickstarter: A project crowdfunding website that any organization or
individual can use to finance their event or project.
 6. Indiegogo: An international crowdfunding site for creative types that can
also be used to raise money for charity and non-profit organizations.
 7. Rockethub.com: A crowdfunding platform used by all types of
organizations and individuals ranging from scientists to philanthropists.
 8. Pozible.com: An Australia-based website that encourages creative
projects and ideas. This website can also be used for charity purposes.

Workshop Activity
 Get into groups of 4 (We can get into groups based
on industry).
 A. Discuss ways you can utilize crowdfunding to get your
cause to reach your target audience
 B. Discus project ideas. What types of campaign can you
use crowdfunding for?
 C. What are some obstacles you are facing now? Can
crowdfunding help?
 D. What are some ways you tried to get funding? Come
up with ideas how you can utilize crowdfunding to
enhance these ways.
We will then come together and discuss as a group.

Questions?
 Our contact information:
Email: Info@realitycrowdtv.com
Website: www.realitycrowdtv.com
Phone: 203-232-2462