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VA_Contex Gen.Credentials_Feb 2016

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VA_Contex Gen.Credentials_Feb 2016

  1. 1. A Brief Credential No part of this document is to be duplicated or transmitted in any form without the prior expressed permission of Contexture Associates/ Vahid Associates Brand Futurists.
  2. 2. Building 549, Block 312, Road 1217 PO Box 11652, Manama, Bahrain T: +973 17533844
  3. 3. Through out the history the bright stars have symbolised a sense of ambition to success and accomplishment. Our star reflects that legacy, with the intent toinspireindividualstoworkincohesiontowardsasharedvisionofcommitment to progress for all - and that we see as true success.
  4. 4. A comparable mindset and a set of common ethos bring together our two organizations, Contexture Associates and Vahid Associates Brand Futurists, to form a truly unique collaboration for the rapidly changing Gulf market. This association with a think-tank approach focuses on providing advice on communications for the local and international clientele. Providing a strategic input in a holistic and turnkey manner on communications requirements for enterprises as part of their business strategy, is the core proposition of this association. In the evolving markets regionally, our services have proven to be of substance for those who aspire to hold business dialogue with their local and international counterparts on an equally respectable footing. Our collective experience in managing many regional and global brands, brings to the table enviable skill-sets in creative thinking for our clients. Our long-standing track-record in effective implementation of our unique methodology combined with our empathetic client-relationship management, has being recognized as a new industry standard within the industry. Our collective strength within the industry is based on ingredients that in the past have consistently reinforced the distinctive culture behind our operations. This includes our ability to motivate the handpicked team members who have always performed beyond the industry norms. A combination of a uniquely designed work environment, coupled with the effective use of technology encourages our staff to be motivated in their performance. This, we believe is a reflection of the competitive minds that are cultivated within our organization, in sharing our vision of excellence with total efficiency. Our vision to progress is pursued through our commitment to empowering everyone through well-engineered communications. This is the foundation of our operating motto which in turn produces a robust output, earning us an enviable position amongst the industry peers. A Unique Collaboration Our Working Belief
  5. 5. that we get to make only a few e. Whether it is at the beginning of o arrive, or when one simply feels e’s social stature, in each case one ng to a desirable community. a development of completed ppointment, for the discerning, hbourhoods Saar Saar living MANUALand Standards Manual TRANSCENDING BORDERS Delivering Excellence stbay - 6th floor Integrate and Grow the Downstream Business Optimize the Domestic Product Distribution Portfolio Achieve operational Excellence Preparing theWorkforce. STREDOWNSTREAMO SSOOWWWWNNNSST
  6. 6. A unique approach to life and living. A benchmark creation from the Ithmaar Development Company (IDC) PO Box 2870, Manama, Kingdom of Bahrain Telephone +973 17584600, Email: eved much progress under the focussed initiatives o Holy Mosques, King Abdullah bin Abdulaziz Al Saud, the vision of the founder of modern Saudi Arabia. g by Faith he Vision… nation is moving forward with harmony and progress. , as the country surges ahead in the coming partner with the nation in achieving the goals step of the way. Prime Sponsor Strategic Partner Diamond Sponsors Platinum Sponsors BAHRAIN INTERNATIONAL PROPERTY EXHIBITION November 5 to 7, 2015 Exhibition Timing : 10:00 a.m. - 9:00 p.m. Under the patronage of H.E. Shaikh Khalid bin Abdulla Al Khalifa Deputy Prime Minister Kingdom of Bahrain BAHRAIN INTERNATIONAL EXHIBITION & CONVENTION CENTRE ‫واﻟﻤﺆﺗﻤﺮات‬ ‫ﻟﻠﻤﻌﺎرض‬ ‫اﻟﺪوﻟﻲ‬ ‫اﻟﺒﺤﺮﻳﻦ‬ ‫ﻣﺮﻛﺰ‬ ‫ﻣﻌ‬ ‫اﻟﻤﺴﺘﻘﺒﻞ‬ ‫ﻧﺒﻨﻲ‬ S 05
  7. 7. Contexture / Vahid Associates Brand Futurists, based in Bahrain, is an intensive communications advisory, with an enviable track record built through the past three decades in some of the most competitive markets, regionally and internationally. Our industry experience represents a culmination of the work we have been involved with in varied disciplines of brand master planning, communications strategy and programming, and through the line market deployment initiatives. The organization operates with a mandate to deliver communications solutions with excellence. Contexture / Vahid Associates Brand Futurists in collaboration with its associate companies and partners offers a range of complementary expertise enabling it to undertake projects beyond the norms of branding, advertising and marketing. Our work in experiential design, environment and interior design, exhibition design and procurement, events design and management, signing design and programing, technology based service design and development, and design and marketing budget management. Widely recognized as a think-tank, Contexture / Vahid Associates Brand Futurists through the years has empowered its clients in optimizing the effects of their brand marketing budgets through strategies specifically articulated to serve their needs as indigenous organizations, along with their products and services. Understanding the importance of clients’ business bottom-line, we endeavour to cultivate mind-sets that facilitate tangible market transformations. Through its unique methodology Contexture / Vahid Associates Brand Futurists has infused many existing brands with new life, or has created new brands that are instilled with long-term values that continue to resonate with longevity. The ingredients that reinforce the distinctive culture behind our success over the years, is what constitutes our ability to inspire individuals who make up the technical and intellectual anatomy of our company, working in cohesion towards our shared vision of commitment to progress for all. Contexture / Vahid Associates Brand Futurists has managed clients locally as well as throughout the Gulf, Europe and North America. About Us
  8. 8. – The first strategic communications consultants in the region, focusing on indigenous brands who aspire to move beyond borders. – Built upon the foundations of ethics, excellence in quality, and exemplary relationship management, we are recognized as a unique entity amongst the industry players. – Based on sound intuition, solid experience and exposure to global business standards, our strategies have proven to be accurate time and again, as acknowledged by those businesses whom we have proudly partnered with as clients. – As a knowledge-based organization, we cater to those enterprises who recognize the significance of relevant and engineered creative palate for a winning communications strategies. Our Industry Positioning
  9. 9. Masterminding brand genetic compositions Inventing value systems by which brands can evolve into a radiating phenomenon, creating emotional and intellectual bonding, in time. Storytelling Conceptualizing stories and telling it compellingly, bringing diverse audiences under one united comprehension. Evoking people to engage, internally and externally Ensuring effective flow of organizational mandates throughout the internal systems to induce successful delivery of market results. Creating heroic cultures Erecting representative icons as brands which resonate with the pulse of society, winning hearts and minds. Manufacturing influence Inspire to reach, touch and create that magic contact which stands to impact the world positively, while building perceptions preemptively. Our Approach
  10. 10. – Brand Master Planning – Branding Identity Design – Brand Rejuvenation Planning – Naming – Brand Culturing – Packaging & Merchandising Program – Advertising – Communications Strategy & Channel Planning – Media Planning & Placement – Film & Electronic Media Conceptualization & Production – Digital On-line Strategy, Design & Management - Social Media – Publishing – Events Design, Programme & Management – Environments & Experiential Design – Exhibitions – Seminars & Workshops – Institutional Creative Direction – Localization Our Collective Range of Services
  11. 11. Corporate Ahmed Zayani & Sons Al Gosaibi Travel Al Rajhi Holdings, KSA Al Salam School Al-Subeaei Group, KSA Batelco BFX Dana Executive Jets Garmco General Organisation of Sea and Ports Hamkaran Systems, Tehran Haseef Iran Talent, Tehran JPI Pharmaceuticals, KSA King Faisal Foundation Le Meridien, Bahrain Mannai Corporation Midrar, Jordan Moammar Information Systems, KSA Mohebi Aviation Nass, The Group Nuzul Holdings NYIT Petrogenera Prince Abdul Rahman Al Sudairi Foundation, KSA Qatar Steel RCSI Sabre Saudi Aramco Saziba, Tehran Schlumberger Shakelli, Tehran Sheraton, Bahrain Sheraton, Doha Tara Airline Tamkeen Terra Nex Toyota, Qatar - Abdul Ghani & Sons Toyota, Bahrain TTM - Nonoo Exchange V1 Yachts, Dubai YK Almoayyed Zarin Celloles, Tehran Zamil CoolCare, KSA Zayani Computer Systems Zime Technologies Government Bahrain Post Bahrain Airport Services Bahrain Radio & Television Corporation Bahrain Stock Exchange Central Informatics Organisation Crown Prince’s Office, Bahrain EDB - Economic Development Board, Bahrain Isa Award - H.M. The King’s Court Ministry of Culture Ministry of Information Ministry of Interior Ministry of Social Development Ministry of Transportation Ministry of Works & Housing TRA - Telecommunication Regulatory Agency Real Estate Al Faisalia Tower, KSA Al Fanar City, KSA Al Fanar Mall, Kuwait Al Jaidah Group, Qatar Al Salmiya, Kuwait Al-Subeaei Group, KSA CityStars Heliopolis, Cairo Dadabhai Properties Dilmunia Island Dubai Sports City GREDCO - Marsa Al Seef Ithmaar Development Co. Lulu - Reef Island Macca Tower, KSA Rikaz Developers, KSA Saar Central Salhia Real Estate, Kuwait Seef Properties Taameer Selective Regional Clients
  12. 12. Financial Institutions and Banks Addax Bank Ahli United Bank Al Salam Bank Alubaf Arab Banking Corporation - Bank ABC Bahrain Development Bank Bahrain Middle East Bank Bahraini Saudi Bank Bank of Bahrain and Kuwait - BBK Central Bank of Bahrain Credimax First Investment Bank Futurebank Gulf International Bank - GIB HSBC Ithmaar Bank Kuwait Middle East Financial Investment Company - KMEFIC National Bank of Bahrain - NBB ProCapita Q-Invest, Qatar Riyad Bank, KSA State Bank of India The Capital Partnership (London) The Family Office VC Bank Islamic Banking BISB Capivest Khaleej Finance and Investment House Kuwait Finance House Shamil Bank Insurance Al Ahlia Insurance ARIG Bahrain National Holding BKIC General Insurance, Qatar Kuwait & Middle East Finance & Insurance Company Solidarity Takaful International Takaud Consumer Products AbdulGhani (Toyota), Qatar Al Fakhra Dates Al Marai Dairy Bateel Danish Dairy, Kuwait & Bahrain Ford, Bahrain Halwa Water Jeep, Bahrain & KSA Livar Dairy, Tehran Maya La Chocolaterie Microzed, Tehran My Baby Diapers, Tehran Nova Water Optima Home Appliances Power Horse Energy Drink SAAB, Bahrain & KSA Skoda, Bahrain Selective Regional Client list
  13. 13. Our special focus on Real Estate With over three decades of experience in real estate marketing communications, we have advised clients across global markets – The United States, Europe, Middle East, and the Far East. Our strategies in branding and marketing real estate projects have proven to be both effective and long-lasting, making the right impressions with the communities of concern. With an estimated value of 15 Billion USD real estate projects in our portfolio, accumulated over the past 35 years, we have had the fortune to collaborate with some of the world-class development companies, celebrity architects, renowned designers, global marketing and advertising agencies, and conglomerate construction giants. $15Billion estimated value of real estate projects in our portfolio We celebrate the evolution of the Middle East’s real estate Industry‘ ’
  14. 14. TENURE CLIENT 16 yrs Ahli United Bank* 18 yrs Batelco 9 yrs Bahrain Post 22 yrs NBB* 12 yrs Futurebank* 7 yrs Shamil Bank 6 yrs BBK 6 yrs Ministry of Interior* 5 yrs Ahmed Zayani 9 yrs GIB* 6 yrs Capivest 5 yrs Credimax 3 yrs Solidarity 3 yrs HSBC 3 yrs Ithmaar Bank 5 yrs Bank ABC* 3-6 yrs 12-22 yrs 7-11 yrs Relationship retention track record sample – One of the best track records in client relationship longevity through multi-disciplinary communications services. This table represents our history prior to the political challenges of Bahrain. *Relationships still ongoing
  15. 15. In Bahrain Ministry of Transportation - Brand & Value Systems development, and Sub-Brands mandate and development - Workshops and Seminars with the Minister and his Senior members - Brand Literature development - Brand Collateral - Advertising templates - Brand Manual - Environment graphics templates for PR & Press Conference Bahrain National Life - Brand development through Advertising campaign - Development of Marketing Collateral & Literatures Terrasola - Brand Development program - Brand Workshops & Internalization - Brand Value Systems Architectural development - Corporate Literature - Website development - Marketing Collateral - Public Relations Batelco - Brand Enhancement and Development - Brand Champions Workshops - Engineering the Brand Essence - Organizational Culturing & Cascading - Re-branding Advertising Campaign - Livery - Annual Reports - Brand Collateral - Digital Annual Reports Exhibit - Web-based - Corporate Environment Branding - Annual General Meeting Environment Branding Bahrain Post - Research Studies - Brand Development - Culturing Workshops - Advertisements - Launch Events - Press Conferences - Environment Design - Exhibitions - Corporate Film - Brand Literature National Bank of Bahrain - Corporate Advertising - Re-branding Campaign support - Retail Products Advertising - Corporate Literature - Annual Reports and Newsletter - Brand Extension to other GCC markets Ministry of Works and Housing - Brand Development - Brand Value Systems & Architecture - Brand Internalization - Brand Launch Event - Corporate Film - Brand Literature - Press Conference - Brand Merchandizing Nass Group - Brand Development - Brand Value Systems & Architecture - Brand Literature - Brand Advertising - Brand Launch Event - Press Conference - Corporate Film - Corporate Gifts - Public Relations - Web Design and Architecture - IPO Market Announcement Bahrain Saudi Bank - Re-brand Development - Culturing Workshop & Internalization - Brand Advertising - PR Strategy & Launch - Brand Literature - Brand Collateral - Environment & Interior Branding - Signing Design & Procurement - Web Design and Architecture - Public Relations Selected Projects - Holistic Integrated Communications
  16. 16. In Region Al Majdouie Group - Brand Development - Group - Re-branding of units - Brand Literature - Brand Collateral - Brand Manual & Guidelines - Web Design - Advertising Dilmunia, Bahrain - Brand Enhancement and Development - Sales & Marketing Strategy - PR Strategy & Launch - Marketing Advertising - Merchandizing - Film - Project Brand Literature - Sales Office Design - Media Planning & Placement Dubai Sports City - Complete Marketing Launch Strategy - Brand Development - Brand Value Systems & Architecture - Regional Media Advertising Campaign - Launch Event Design & Management - Press Conference involving International Sports Celebrities - Corprate & Sales Film - Marketing Literature - Exhibition Design & Management Citystars Heliopolis - Cairo - Complete Project Sales & Marketing Strategy - Brand Development - Brand Naming - Project - Brand Naming - Units - Sales & Marketing Literature, Consolidated and units - Site Environment Marketing Design - Sales Offices Interior Design - Marketing Coordination and Project Management with other Consultants Rikaz - KSA - Corporate and Product Marketing Strategies - Corporate and Product Brand Development - Marketing Literature - Corporate & Products - Environment & Interior Sales Offices - Exhibition Design, Procurement and Management - Multiple Launch Programs - PR Strategy & Management - CRM - Marketing Film - Regional Road Shows - Marketing Coordination and Project Management with other Consultants Qatar Steel - Brand Development - Brand Value Systems & Architecture - Brand Internalization - Senior Management Workshops & Seminars - Brand Literature - Brand Advertising - Livery Programs - Brand Launch Event Design, Procurement and Management - Press Conference - Corporate Film - Corporate Gifts & Merchandizing - Regional Public Relations - Web Design and Architecture Selected Projects - Holistic Integrated Communications continued
  17. 17. JPI Brand Showcase
  18. 18. Brand Showcase continued
  19. 19. ® Brand Showcase continued
  20. 20. Brand Showcase continued
  21. 21. Brand Showcase continued
  22. 22. STATCO Brand Showcase continued
  23. 23. ® Brand Showcase continued
  24. 24. Brand Showcase continued
  25. 25. CLIENT RELATION & MEDIA Mansi Phadke Kamath Director Project Champion and Chief Client Liaison Sadia Warsi Account Manager Service and Research CREATIVE Puneet Sharma Associate Creative Director 3D Conceptualist and Graphics Prakash Sriramalu Studio & Production Manager Technical & Traffic Vinod Daggula Studio Operations Creative Technician & Finishing Artist Hassan Adam Director Arabic Department Concepts & Translations Fatema Ebrahim Director Copywriting & PR Consultant ADMINISTRATION Uttam Kumar Dey Commercial Director Finance & Procurement Debasish Biswas Finance & Audit Manager Accounts & Finance Amal Al Hamar Administration Officer Operations & Accounts FOUNDER Vahid Mehrinfar Brand Futurist Advisor to Clients - Strategy and Creative Custodian Organizational Management Chart Mansi Phadke Kamath Director - Client Relation, Servicing M : +973 36060080 T : +973 17540644 E :