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Analiza branża erotycznej na Allegro.




                                        Wersja 1.2
3,1% - udział online do offline

~52% – udział A w e-commerce

37% vs 28% - aukcje vs e-com

17 mln– Internautów w Polsce

             Źródło: TNS OBOP, październik 2011 / Centre For Retail Research dla Kelkoo
17 246 458,07 zł


    Dane z Manubia.pl dla Allegro.pl za okres 01.01.2012 - 31.07.2011
• Manubia to jedyny taki system na świeci:
   • Łącznie 16 platform e-handlu
   • Allegro.pl
   • W krótce kolejne z Grupy Allegro
   • 5 serwisów eBay Inc.
   • Dane w 100% pewne

• Usługi pakietowe (web):
   • Manubia Analytics
   • Manubia Monitor
   • ManubiaPRO - dedykowane
Wartość sprzedaży:
   17 246 458,07 zł

  Sprzedanych sztuk:
      1 022 925

Średnia cena przedmiotu
        16,86 zł

   Dane z Manubia.pl dla Allegro.pl za okres 01.01.2012 - 31.07.2011
Wartość sprzedaży




Dane z Manubia.pl dla Allegro.pl za okres 01.01.2012 - 31.07.2011
Wartość sprzedaży




Dane z Manubia.pl dla Allegro.pl za okres 01.01.2012 - 31.07.2011
Liczba sprzedanych sztuk




Dane z Manubia.pl dla Allegro.pl za okres 01.01.2012 - 31.07.2011
Średnia cena przedmiotu




Dane z Manubia.pl dla Allegro.pl za okres 01.01.2012 - 31.07.2011
Średnia cena przedmiotu




Dane z Manubia.pl dla Allegro.pl za okres 01.01.2012 - 31.07.2011
Kategorie na Allegro




66 191 wystawionych aukcji
                              Allegro.pl, stan na 14.09.2012
Największe kategorie na Allegro wg. wartości sprzedaży




               Dane z Manubia.pl dla Allegro.pl za okres 01.01.2012 - 31.07.2011
Największe kategorie na Allegro wg. wartości sprzedaży




               Dane z Manubia.pl dla Allegro.pl za okres 01.01.2012 - 31.07.2011
Wartości sprzedaży




Dane z Manubia.pl dla Allegro.pl za okres 01.01.2012 - 31.07.2011
Sprzedane sztuki




Dane z Manubia.pl dla Allegro.pl za okres 01.01.2012 - 31.07.2011
Wartości sprzedaży




Dane z Manubia.pl dla Allegro.pl za okres 01.01.2012 - 31.07.2011
A jeszcze konkretniej?
W jakich godzinach największa sprzedaż?




       Dane z Manubia.pl dla Allegro.pl za okres 01.01.2012 - 31.07.2011
A w jakie dni sprzedaje się najwięcej sztuk?




         Dane z Manubia.pl dla Allegro.pl za okres 01.01.2012 - 31.07.2011
Ale jeśli chodzi o cenę per sztuka…




     Dane z Manubia.pl dla Allegro.pl za okres 01.01.2012 - 31.07.2011
A co z ceną dostawy?




Dane z Manubia.pl dla Allegro.pl za okres 01.01.2012 - 31.07.2011
Promować ofertę? A jeśli tak to jak?




     Dane z Manubia.pl dla Allegro.pl za okres 01.01.2012 - 31.07.2011
Najpopularniejsze marki (ofert):

  4580 - Durex
  739 - Pasante
  430 - Unimil



          Dane z Manubia.pl dla Allegro.pl za okres 01.01.2012 - 31.07.2011
PREZERWATYWY DUREX, SMART-
WAY 100SZT+WYSYŁKA-55ZŁ!

25 025 zł - obrotu
455 – sprzedanych sztuk
55 zł - cena za sztukę




        Dane z Manubia.pl dla Allegro.pl za okres 01.01.2012 - 31.07.2011
Konrad Latkowski


DZIĘKUJĘ
PYTANIA? Można teraz, lub troszkę później:



 pr@manubia.pl | 506-623-451

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Analiza branża erotycznej na Allegro (Shopcamp, Wrocław - 15 09-2012)