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How to start a smart online business in africa

The quick growth of the internet has brought about vast growth in online business opportunities. So if you are planning to start your online business here is what you must consider before you do so.

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How to start a smart online business in africa

  1. 1. Rising Africa:
  2. 2. “ The Internet, like the steam engine, is a technological breakthrough that changed the world.” - Peter Singer
  3. 3. 1. Plan your objective. Image courtesy:
  4. 4. Plan your objective. • Define what you want out of your online business. • Your goals should be very realistic and clear. • Have a concept or idea around which you want your website to be centered.
  5. 5. 2. Target customers Image courtesy
  6. 6. 2. Target customers Ask your self the following questions: Who are the people who will purchase the product or service that you are going to offer? Are they willing to try something new? Is it within their traditional and cultural preferences?
  7. 7. 3. Marketing Image courtesy:
  8. 8. 3. Marketing • You have to do marketing to a large extent if you are new. • Increase your visibility and make the target and potential customer aware about your business. • It is important to have a good marketing strategy and domain name. • Create the branding of your online business.
  9. 9. 4. Drive the maximum amount of traffic
  10. 10. Drive the maximum amount of traffic Following are techniques that drive traffic into an online business: • Pay per click: A company places an advertisement on a website and pays a sum of money to the host website when a user clicks on to the advertisement. You can get thousands of visitors instantly at a low cost. • Search Engine Optimization: This ensures that your website appears amongst the top few result of searches on various search engines. It is a great source of traffic. • Affiliates: Affiliate marketing is a way for a company to sell its products by signing up individuals or companies ("affiliates") who market the company's products for a commission.
  11. 11. Mara Foundation’s Ambition We enable, inspire and empower ambitious entrepreneurs in Africa. With the support of our Mara Mentors we will: Inspire millions of young people in Africa to become entrepreneurs. Teach entrepreneurs new skills. Enable entrepreneurs to turn business ideas into a reality. Guide business owners to grow businesses and hire (more) employees. Empower entrepreneurs by providing a platform to showcase their business and build their network.
  12. 12. THANK YOU Website: App: iTunes, Blackberry, Android, and Nokia. Customer Support: Mara Foundation is supported by a number of partners, including: