1.
Rising Africa:

2.
“
The Internet, like the steam engine, is a technological
breakthrough that changed the world.”
- Peter Singer

3.
1. Plan your objective.
Image courtesy: thebestofzambia.com

4.
Plan your objective.
• Define what you want out of your online business.
• Your goals should be very realistic and clear.
• Have a concept or idea around which you want your website
to be centered.

5.
2. Target customers
Image courtesy www.charleneli.com

6.
2. Target customers
Ask your self the following questions:
Who are the people who will purchase the product or service that you
are going to offer?
Are they willing to try something new?
Is it within their traditional and cultural preferences?

7.
3. Marketing
Image courtesy: www.bet.com

8.
3. Marketing
• You have to do marketing to a large extent if you are new.
• Increase your visibility and make the target and potential
customer aware about your business.
• It is important to have a good marketing strategy and domain
name.
• Create the branding of your online business.

9.
4. Drive the maximum amount of traffic
mpatechsolutions.com

10.
Drive the maximum amount of traffic
Following are techniques that drive traffic into an online business:
• Pay per click: A company places an advertisement on a website
and pays a sum of money to the host website when a user clicks on to
the advertisement. You can get thousands of visitors instantly at a
low cost.
• Search Engine Optimization: This ensures that your website
appears amongst the top few result of searches on various search
engines. It is a great source of traffic.
• Affiliates: Affiliate marketing is a way for a company to sell its
products by signing up individuals or companies ("affiliates") who
market the company's products for a commission.

11.
Mara Foundation’s Ambition
We enable, inspire and empower ambitious entrepreneurs in Africa. With the support of our Mara Mentors we will:
Inspire millions of young people in Africa to become
entrepreneurs.
Teach entrepreneurs new skills.
Enable entrepreneurs to turn business ideas into a
reality.
Guide business owners to grow businesses and hire
(more) employees.
Empower entrepreneurs by providing a platform to
showcase their business and build their network.

12.
THANK YOU
Website: mentor.mara.com
App: iTunes, Blackberry, Android, and Nokia.
Customer Support: support@mentor.mara.com
Mara Foundation is supported by a
number of partners, including: