Learn to choose your own niche for network and social marketing.

1. “Find and Feed”
by Maralyn Dyck
pmdyck@gmail.com

2. Niche – A clearly definable group of people with mutual

interests and needs.
2
5/8/2009
pmdyck@gmail.com

3. Niche – A clearly definable group of people with mutual

interests and needs.
Niche, target market and subcategory can be used

interchangeably.
3
5/8/2009
pmdyck@gmail.com

4. Niche – A clearly definable group of people with mutual

interests and needs.
Niche, target market and subcategory can be used

interchangeably.
A niche fits under the umbrella of a category or market. It is

more segmented and unique.
EG Products are a market; one product line is a niche.
4
5/8/2009
pmdyck@gmail.com

5. Niche – A clearly definable group of people with mutual

interests and needs.
Niche, target market and subcategory can be used

interchangeably.
A niche fits under the umbrella of a category or market. It is

more segmented and unique.
EG Products are a market; one product line is a niche.
Subniche means being further defined.

EG A Skin Care System niche: An inidividual item in the Skin
Care System would be a subniche. Your sales presentation
would include all the subniches in your Skin Care System.
5
5/8/2009
pmdyck@gmail.com

6. 5/8/2009 6

7. What is a common marketing mistake when someone wants

to promote a really great product?
They rush right out and start promoting that product as fast
and furious as they can!
pmdyck@gmail.com 7
5/8/2009

8. What is a common marketing mistake when someone

wants to promote a really great product?
They rush right out and start promoting that product as
fast and furious as they can!
What should they do instead?

They should pick the right audience and qualify their
prospects!
pmdyck@gmail.com 8
5/8/2009

9. What is a common marketing mistake when someone

wants to promote a really great product?
They rush right out and start promoting that product as
fast and furious as they can!
What should they do instead?

They should pick the right audience and qualify their
prospects!
“Nothing will determine your long term success more than the
ability to pick the right audience and qualify your prospects.”
- Ann Sieg
pmdyck@gmail.com 9
5/8/2009

10. What is a common marketing mistake when someone wants

to promote a really great product?
They rush right out and start promoting that product as fast
and furious as they can!
What should they do instead?

They should pick the right audience and qualify their
prospects!
“Nothing will determine your long term success more than the
ability to pick the right audience and qualify your prospects.”
- Ann Sieg
They need to step back and take an objective look at what
they are promoting and make sure they are promoting the
right product to the right audience.
pmdyck@gmail.com 10
5/8/2009

11. 5/8/2009 11

12. The importance of uniqueness and differentiation

What are some of the things you can do to stand out from

the crowd and why would you need to do this?
pmdyck@gmail.com 12
5/8/2009

13. The importance of uniqueness and differentiation

What are some of the things you can do to stand out from

the crowd and why would you need to do this?
If you are in a very competitive business, such as MLMs, you

need to find a way to brand yourself, make yourself stand out
and be noticed so that people can find you.
pmdyck@gmail.com 13
5/8/2009

14. The importance of uniqueness and differentiation

What are some of the things you can do to stand out from

the crowd and why would you need to do this?
If you are in a very competitive business, such as MLMs, you

need to find a way to brand yourself, make yourself stand out
and be noticed so that people can find you.
You can do this by packaging it differently, by giving it a

different spin or by targeting a very unique niche within your
business.
pmdyck@gmail.com 14
5/8/2009

15. The importance of uniqueness and differentiation

What are some of the things you can do to stand out from

the crowd and why would you need to do this?
If you are in a very competitive business, such as MLMs, you

need to find a way to brand yourself, make yourself stand out
and be noticed so that people can find you.
You can do this by packaging it differently, by giving it a

different spin or by targeting a very unique niche within your
business.
You have to stand out! People need to know why your

product is better than everyone else’s. What do you have to
offer that is different from the crowd?
pmdyck@gmail.com 15
5/8/2009

16. How can this be done?

You need to discover your best avatar! An avatar is your best

possible prospect, one who fits your niche and needs what
you offer.
pmdyck@gmail.com 16
5/8/2009

17. How can this be done?

You need to discover your best avatar! An avatar is your best

possible prospect, one who fits your niche and needs what
you offer.
You need to be their solution provider!

pmdyck@gmail.com 17
5/8/2009

18. How can this be done?

You need to discover your best avatar! An avatar is your best

possible prospect, one who fits your niche and needs what
you offer.
You need to be their solution provider!

One of the highest skill sets you can master is emotional

intelligence.
pmdyck@gmail.com 18
5/8/2009

19. How can this be done?

You need to discover your best avatar! An avatar is your best

possible prospect, one who fits your niche and needs what
you offer.
You need to be their solution provider!

One of the highest skill sets you can master is emotional

intelligence.
Emotional intelligence is a highly intuitive ability to be aware

of the other person’s wants and needs and finding ways for
those to be positively expressed for the mutual benefit of
both parties.
pmdyck@gmail.com 19
5/8/2009

20. How can this be done?

You need to discover your best avatar! An avatar is your best

possible prospect, one who fits your niche and needs what
you offer.
You need to be their solution provider!

One of the highest skill sets you can master is emotional

intelligence.
Emotional intelligence is a highly intuitive ability to be aware

of the other person’s wants and needs and finding ways for
those to be positively expressed for the mutual benefit of
both parties.
“Make an offer that meets a deep need or solves a perplexing
problem, understands their doubts, sympathizes with their
resistance, answers their questions honestly.” - Master
Copywriter John Carlton
pmdyck@gmail.com 20
5/8/2009

21. 5/8/2009 21

22. You need to make yourself of value to them!

pmdyck@gmail.com 22
5/8/2009

23. You need to make yourself of value to them!

You can do this by positioning yourself as an ally and trusted

advisor.
pmdyck@gmail.com 23
5/8/2009

24. You need to make yourself of value to them!

You can do this by positioning yourself as an ally and trusted

advisor.
Learn to listen to your prospect, empathize with them and

help them solve their wants and needs. Be real and genuine.
pmdyck@gmail.com 24
5/8/2009

25. You need to make yourself of value to them!

You can do this by positioning yourself as an ally and trusted

advisor.
Learn to listen to your prospect, empathize with them and

help them solve their wants and needs. Be real and genuine.
Provide training and help them build their business their way,

not yours! Think of what is best for them, not what is best for
you.
pmdyck@gmail.com 25
5/8/2009

26. You need to make yourself of value to them!

You can do this by positioning yourself as an ally and trusted

advisor.
Learn to listen to your prospect, empathize with them and

help them solve their wants and needs. Be real and genuine.
Provide training and help them build their business their way,

not yours! Think of what is best for them, not what is best for
you.
By becoming a trusted advisor you are over halfway to closing

with your prospect. Once they trust you, they will listen to
you, knowing that you really care about what they want and
need.
pmdyck@gmail.com 26
5/8/2009

27. You need to make yourself of value to them!

You can do this by positioning yourself as an ally and trusted

advisor.
Learn to listen to your prospect, empathize with them and

help them solve their wants and needs. Be real and genuine.
Provide training and help them build their business their way,

not yours! Think of what is best for them, not what is best for
you.
By becoming a trusted advisor you are over halfway to closing

with your prospect. Once they trust you, they will listen to
you, knowing that you really care about what they want and
need.
It is our responsibility to show the prospect that we are

worthy of their time and attention, not the other way around!
pmdyck@gmail.com 27
5/8/2009

28. What is a message to market match?

pmdyck@gmail.com 28
5/8/2009

29. What is a message to market match?

Often times the delivery and the customer experience is

more important than the product itself.
pmdyck@gmail.com 29
5/8/2009

30. What is a message to market match?

Often times the delivery and the customer experience is

more important than the product itself.
When you have a particular need and someone responds

with something that meets that particular need, how do
you feel?
pmdyck@gmail.com 30
5/8/2009

31. What is a message to market match?

Often times the delivery and the customer experience is

more important than the product itself.
When you have a particular need and someone responds

with something that meets that particular need, how do
you feel?
That is what happens when your message matches the

need of your prospect. They will listen tentatively and
there will be a good chance your prospect will purchase
through you. You have gained their trust and respect.
pmdyck@gmail.com 31
5/8/2009

32. What is a message to market match?

Often times the delivery and the customer experience is

more important than the product itself.
When you have a particular need and someone responds

with something that meets that particular need, how do
you feel?
That is what happens when your message matches the

need of your prospect. They will listen tentatively and
there will be a good chance your prospect will purchase
through you. You have gained their trust and respect.
Pay close attention to the messages you give and the

responses you receive and learn from them.
pmdyck@gmail.com 32
5/8/2009

33. Why is it effective?

pmdyck@gmail.com 33
5/8/2009

34. Why is it effective?

It triggers an emotional response and lessens the

objections that they might have raised. (We will deal
with objections in another series of lessons.)
pmdyck@gmail.com 34
5/8/2009

35. Why is it effective?

It triggers an emotional response and lessens the

objections that they might have raised. (We will deal
with objections in another series of lessons.)
Be mindful of how you project your messages in ALL

your communications.
pmdyck@gmail.com 35
5/8/2009

36. Why is it effective?

It triggers an emotional response and lessens the

objections that they might have raised. (We will deal
with objections in another series of lessons.)
Be mindful of how you project your messages in ALL

your communications.
Start with the person’s point of reference, not your own.

pmdyck@gmail.com 36
5/8/2009

37. Why is it effective?

It triggers an emotional response and lessens the

objections that they might have raised. (We will deal
with objections in another series of lessons.)
Be mindful of how you project your messages in ALL

your communications.
Start with the person’s point of reference, not your own.

Stop long enough to wonder what challenges the other

person may be facing and be willing to at least look at it
from their point of view.
pmdyck@gmail.com 37
5/8/2009

38. Why is it effective?

pmdyck@gmail.com 38
5/8/2009

39. Why is it effective?

It triggers an emotional response and lessens the

objections that they might have raised. (We will deal
with objections in another series of lessons.)
pmdyck@gmail.com 39
5/8/2009

40. Why is it effective?

It triggers an emotional response and lessens the

objections that they might have raised. (We will deal
with objections in another series of lessons.)
Be mindful of how you project your messages in ALL

your communications.
pmdyck@gmail.com 40
5/8/2009

41. Why is it effective?

It triggers an emotional response and lessens the

objections that they might have raised. (We will deal
with objections in another series of lessons.)
Be mindful of how you project your messages in ALL

your communications.
Start with the person’s point of reference, not your own.

pmdyck@gmail.com 41
5/8/2009

42. Why is it effective?

It triggers an emotional response and lessens the

objections that they might have raised. (We will deal
with objections in another series of lessons.)
Be mindful of how you project your messages in ALL

your communications.
Start with the person’s point of reference, not your own.

Stop long enough to wonder what challenges the other

person may be facing and be willing to at least look at it
from their point of view.
pmdyck@gmail.com 42
5/8/2009

43. Why is it effective?

It triggers an emotional response and lessens the

objections that they might have raised. (We will deal
with objections in another series of lessons.)
Be mindful of how you project your messages in ALL

your communications.
Start with the person’s point of reference, not your own.

Stop long enough to wonder what challenges the other

person may be facing and be willing to at least look at it
from their point of view.
Often times the delivery and the customer experience is

more important than the product itself.
pmdyck@gmail.com 43
5/8/2009

44. Learn to advocate their point of view even though you

disagree with them and have a different point of view.
44
5/8/2009
pmdyck@gmail.com

45. Learn to advocate their point of view even though you

disagree with them and have a different point of view.
This will help you become a more effective

communicator.
45
5/8/2009
pmdyck@gmail.com

46. Learn to advocate their point of view even though you

disagree with them and have a different point of view.
This will help you become a more effective

communicator.
Are you empathetic towards other people’s needs or do

you just brush them off as being insignificant?
46
5/8/2009
pmdyck@gmail.com

47. Learn to advocate their point of view even though you

disagree with them and have a different point of view.
This will help you become a more effective

communicator.
Are you empathetic towards other people’s needs or do

you just brush them off as being insignificant?
Have you solved a problem that other people are

wanting solved? Share it.
47
5/8/2009
pmdyck@gmail.com

48. Learn to advocate their point of view even though you

disagree with them and have a different point of view.
This will help you become a more effective

communicator.
Are you empathetic towards other people’s needs or do

you just brush them off as being insignificant?
Have you solved a problem that other people are

wanting solved? Share it.
Be aware of the experiences and information that you

learn from others and seek to emulate them.
48
5/8/2009
pmdyck@gmail.com

49. Learn to advocate their point of view even though you

disagree with them and have a different point of view.
This will help you become a more effective

communicator.
Are you empathetic towards other people’s needs or do

you just brush them off as being insignificant?
Have you solved a problem that other people are

wanting solved? Share it.
Be aware of the experiences and information that you

learn from others and seek to emulate them.
Learn to save and archive information in order to create

a library of material that does a good job of building
trust and customer advocacy.
49
5/8/2009
pmdyck@gmail.com

50. 5/8/2009 50

51. Working the phone is one of the best ways to get to

know your prospect/customer at an intimate level.
pmdyck@gmail.com 51
5/8/2009

52. Working the phone is one of the best ways to get to

know your prospect/customer at an intimate level.
Observe social interaction on the web that helps

you identify needs and challenges of a developing
niche.
pmdyck@gmail.com 52
5/8/2009

53. Working the phone is one of the best ways to get to know

your prospect/customer at an intimate level.
Observe social interaction on the web that helps you identify

needs and challenges of a developing niche.
Do a Google search for forums, discussion boards or groups

related to your chosen niche. (Be sure to put “forums”,
“groups”, “discussion boards” in quotes.)
53
5/8/2009
pmdyck@gmail.com

54. Observe social interaction on the web that helps you identify

needs and challenges of a developing niche.
54
5/8/2009
pmdyck@gmail.com

55. Observe social interaction on the web that helps you identify

needs and challenges of a developing niche.
Do a Google search for forums, discussion boards or groups

related to your chosen niche. (Be sure to put “forums”,
“groups”, “discussion boards” in quotes.)
55
5/8/2009
pmdyck@gmail.com

56. Observe social interaction on the web that helps you identify

needs and challenges of a developing niche.
Do a Google search for forums, discussion boards or groups

related to your chosen niche. (Be sure to put “forums”,
“groups”, “discussion boards” in quotes.)
If very few mention your chosen niche, change niches. You

want an active niche that does not have too many people
providing competition.
56
5/8/2009
pmdyck@gmail.com

57. Observe social interaction on the web that helps you identify

needs and challenges of a developing niche.
Do a Google search for forums, discussion boards or groups

related to your chosen niche. (Be sure to put “forums”,
“groups”, “discussion boards” in quotes.)
If very few mention your chosen niche, change niches. You

want an active niche that does not have too many people
providing competition.
Often times it is the intangibles of tone, voice and delivery of

customer experience that will have the highest consideration.
57
5/8/2009
pmdyck@gmail.com

58. Observe social interaction on the web that helps you identify

needs and challenges of a developing niche.
Do a Google search for forums, discussion boards or groups

related to your chosen niche. (Be sure to put “forums”,
“groups”, “discussion boards” in quotes.)
If very few mention your chosen niche, change niches. You

want an active niche that does not have too many people
providing competition.
Often times it is the intangibles of tone, voice and delivery of

customer experience that will have the highest consideration.
Listen to what your customers are saying about your

competitor’s products or service.
58
5/8/2009
pmdyck@gmail.com

59. Observe social interaction on the web that helps you identify

needs and challenges of a developing niche.
Do a Google search for forums, discussion boards or groups

related to your chosen niche. (Be sure to put “forums”,
“groups”, “discussion boards” in quotes.)
If very few mention your chosen niche, change niches. You

want an active niche that does not have too many people
providing competition.
Often times it is the intangibles of tone, voice and delivery of

customer experience that will have the highest consideration.
Listen to what your customers are saying about your

competitor’s products or service.
Marketing is reaching the right person, with the right

message, through the right medium, at the right time!
59
5/8/2009
pmdyck@gmail.com

60. Now it is time to assess your passion and how it aligns with your

niche market.
60
5/8/2009
pmdyck@gmail.com

61. Now it is time to assess your passion and how it aligns with your

niche market.
You want to have a high interest or passion for the niche you have

chosen.
61
5/8/2009
pmdyck@gmail.com

62. Now it is time to assess your passion and how it aligns with your

niche market.
You want to have a high interest or passion for the niche you have

chosen.
You need passion to provide content or conversation that would

interest your prospect.
62
5/8/2009
pmdyck@gmail.com

63. Now it is time to assess your passion and how it aligns with your

niche market.
You want to have a high interest or passion for the niche you have

chosen.
You need passion to provide content or conversation that would

interest your prospect.
The prospect knows when you are just “selling”.

63
5/8/2009
pmdyck@gmail.com

64. Now it is time to assess your passion and how it aligns with your

niche market.
You want to have a high interest or passion for the niche you have

chosen.
You need passion to provide content or conversation that would

interest your prospect.
The prospect knows when you are just “selling”.

They want someone who cares about their needs, not someone who

is lining their own pockets with their purchases.
64
5/8/2009
pmdyck@gmail.com

65. Now it is time to assess your passion and how it aligns with your

niche market.
You want to have a high interest or passion for the niche you have

chosen.
You need passion to provide content or conversation that would

interest your prospect.
The prospect knows when you are just “selling”.

They want someone who cares about their needs, not someone who

is lining their own pockets with their purchases.
If your passion is not about solving problems, it is going to be

difficult to find people who need you.
65
5/8/2009
pmdyck@gmail.com

66. Now it is time to assess your passion and how it aligns with your

niche market.
You want to have a high interest or passion for the niche you have

chosen.
You need passion to provide content or conversation that would

interest your prospect.
The prospect knows when you are just “selling”.

They want someone who cares about their needs, not someone who

is lining their own pockets with their purchases.
If your passion is not about solving problems, it is going to be

difficult to find people who need you.
We are here to solve people’s needs. The bigger the needs the more

options for solutions. That is what we are after.
66
5/8/2009
pmdyck@gmail.com

67. Now it is time to assess your passion and how it aligns with your

niche market.
You want to have a high interest or passion for the niche you have

chosen.
You need passion to provide content or conversation that would

interest your prospect.
The prospect knows when you are just “selling”.

They want someone who cares about their needs, not someone who

is lining their own pockets with their purchases.
If your passion is not about solving problems, it is going to be

difficult to find people who need you.
We are here to solve people’s needs. The bigger the needs the more

options for solutions. That is what we are after.
Remember, as you choose your niche, it is about aligning your

message (you, your product, your delivery) to the customer.
67
5/8/2009
pmdyck@gmail.com

68. pmdyck@gmail.com
5/8/2009 68